The Costco business model is a subscription business model, whereby memberships are sold to gain access to the stores in order to purchase their grocery products. Unlike traditional grocery stores that simply sell product, Costco also sells the service that leverages their bulk buying power, to pass savings on to the members. Costco reflects good business fundamentals from several different aspects. Costco’s mission statement is, “To continually provide our members with quality goods and services at the lowest possible prices” (Costco Wholesale Corporation, 2016). According to the Costco 2015 annual report, Costco carries less SKU’s than traditional grocery stores in its market, thus increasing their buying power with higher quantities purchases and creates competition for suppliers trying to get product in their stores. Costco’s business strategy of utilizing its buying power through minimizing the variety of its SKU’s to reduce costs, and using their volume to create supplier competition to place product on their shelves, lowers their cost of goods. Utilizing the warehouse retail model reduces maintenance costs and inventory management, and based on the fact …show more content…
Quality goods at low prices. Costco has a very efficient model, yet their gross margin never really deviates from the 10.5 range from year to year, suggesting they are passing the savings along to the customer, and what’s more socially responsible than that? Also contributing to the low margin is their better employee wages, paying nearly double according to some reports than their competitors (Ungar, 2013). Costco also pays their employees good benefits, including healthcare, dental care, vision and retirement (Benefits, 2016). The Costco CSR also includes a focus on providing donations for children and families, generally keeping charitable donations local to their stores rather than nationally (Relations,
Employees from Market Basket are very loyal. Efficiency is the name of the game in Market Baskets’ buying processes. All of the stores carry the same products for the most part so, the company buys in large bulks, knowing the low prices will keep shelves in need of restocking. A plus for Market Basket is that they are not in debt. That is what keeps them successful.
Costco has built a reputation of being a caring corporation1 with a low cost structure in the discount services sector. Their founder, Jim Sinegal, believed in building a business on strong ethics while offering a wide selection and great value. Costco’s vision is expressed in its code of ethics which contains five key tenets by which the company operates: Obey the law, take care of our members, take care of our employees, respect our suppliers & reward our shareholders.2 With this vision Costco has built the third largest retailor in the United States. By looking closely at the code of ethics it becomes possible to see it has built in strengths and weaknesses.
The warehouse companies, such as Costco and Sam’s Club, use the subscription business model. Customers, who want to buy at the store and get the best offers, discounts have to buy a membership with the commitment of lower prices for the initial cost (Page 2015 n.p.). The companies’ customers subscribe not for products, but rather for serves of low prices.
Benefits for employees are key to the worker’s future or retirement. Benefits are also another reason why many people choose to work at that specific place of profession. Employees with families have to look for the benefits to help with their children’s future and health. An excellent example of a workplace with employee benefits is Costco. Costco employee’s starting pay is $11.50 an hour.
Costco vs Walmart 19 Costco versus Walmart By James Rock A Research Project Submitted to the Worldwide Campus In Partial Fulfillment of the Requirements Of Course MGMT 524, the Management Science Course For Master in Logistics and Supply Chain Management Degree Embry-Riddle Aeronautical University May 2016 Researcher: James Rock Title: Costco versus Walmart Institution: Embry-Riddle Aeronautical University Degree: Master in Logistics and Supply Chain Management Degree Year: 2016
Meaning that Costco purchases straight from the manufacturer and then has the merchandise transported to a cross-dock warehouse that will then truck to the stores. In addition Costco believes in paying its employees a higher wage because that equals happier employees who take their work seriously. Higher wages also mean that Costco will employ a higher quality employee from the preexisting pool of candidates that retail chains compete
Non-membership retailers such as Walmart and Target are two main competitors of Costco, as they both operate instore pharmacies and offer similar products such as consumer electronics, frozen foods, personal care items, and more. What differentiates Costco from its competitors is the company’s business model. Costco’s business model differ from that of traditional discount retailers in the manner that they charge a yearly membership fee with the promise of offering lower prices and making up for the initial upfront cost. The way in which they hold their low price promise is because they have permanently capped their prices; meaning, they have established maximum price-mark ups on their items. Unlike Costco, traditional discount retailers, such as Walmart, make their money from the markup they charge, which refers to the difference between the wholesale price they pay for goods from their suppliers and the retail price they charge to
Costco Wholesale is a multi-billion dollar global retailer with warehouse club operations in over 700 locations in eleven different countries. Costco is a membership warehouse club, individual customers or businesses who would like to shop their, must first buy a membership that ranges from $60 - $120. There are four different types of membership options: Gold Star, Gold Star Executive, Business, and Business Executive. The Gold Star, and Gold Star Executive memberships are for individual households, and the Business, and Business Executive memberships are for businesses. Costco provides a wide selection of quality-brand merchandise, plus specialty departments and exclusive member services.
Walmart “has grown over the last 50 years into the largest retailer in the world” (Walmart). Their stores have become well-known, widely accessible and have also evolved as a one-stop shop. Aside from household items, they also carry sports goods, electronics, and automotive needs. Moreover, one of Costco’s strengths would be high employee satisfaction. According to David Worrell, Costco “replaces
Market Segmentation: To be of value market segments must be measurable, substantial, accessible, differentiable, and actionable (Kotler & Keller, 2012). Segmentation of demographics for Costco is vast as the current product offerings include all genders, ethnicities, incomes. age groups, and social classes. When considering demographics, it is important to consider the average or typical characteristics of the target market. As mentioned earlier the target market or focus for this company is supplying the small- to medium-sized business and targets the middle- to high-end consumer with its private label brand Kirkland Signature.
Continued growth through the addition of stores and distribution centers and acquisitions of other firms allow Dollar Tree to offer competitive pricing. Dollar Tree can take advantage of economies of scale, which permit it to benefit from declining per-unit costs due to increase of volume purchases and increase profit margins because the increase of retail capacity and distribution space for merchandise (p. 38). Distribution centers also enable the stores to maximize the use of retail space by freeing up storage areas. In 2015, the average Dollar Tree utilized almost 99% of the retail space for selling (Dollar Tree Inc., 2016, p. 10). Retail firms pay a premium for their retail space so using as much of it for selling is the most efficient use of the space, which demonstrates one way Dollar Tree is managing its costs.
Key Trends – Globalisation One of the main opportunities Costco has is more global expansion to specific targeted countries. Although operating in many countries, Costco is heavily dependent on the U.S. and Canadian markets. It still has the opportunity to expand into the Asian and Australian markets where it has a limited presence. Costco has the capability to operate about 100 stores in Taiwan, Korea and Japan combined and about 20 stores in Australia. It currently has 41 stores in Taiwan, Korea and Japan combined and 6 stores in Australia.
What are the two types of core competencies that drive a firm’s competitive advantage? Which firms demonstrate a clear competitive advantage because of (a) major value-creating skills/core capabilities and/or (b) superior assets or resources? Which firms have demonstrated sustainable sources of competitive advantage? The two core competencies that drive a firm’s competitive advantage are cost leadership and differentiation.
Companies have begun embracing CSR, not only to differentiate themselves from competition, but to develop and enhance customer relationships and improve business reputation (figure 3). Craig and Marc Kielburger state that “shoppers are now demanding more from their brands, it’s no longer enough to just have the best product. To be successful today, companies must also give back.” In 2011, Business Ethics magazine reported that companies that have embraced CSR have higher sales and profits than companies that haven’t, hence CSR is used as a strategy for profit maximization. In the annual global CEO survey conducted by PwC, 64% of the 1409 CEOs from 83 countries surveyed, said that “corporate social responsibility (CSR) is core to their business rather than being a stand-alone program.”
Walmart has succeeded in achieving the leading position in the retail industry. Walmart now stands as the biggest retailer in the world. However, the external factors constitute pressure on the company that must be address carefully. By analyzing the five forces of external factors we will define the nature and power of our rival power in the market. The five factors are competitors from rival, potential new entrants, substitute products, supplier bargaining power and customer bargaining power all of these competitive forces affecting Walmart position.