Btec Business Level 3 Unit 4 P4

P4 Produce and evaluate a basic marketing plan for an organisation using the template attached or any other form of template of your choice.

What is a Marketing Plan?

A marketing plan is a business document outlining your marketing strategy and tactics. It's often focused on a specific period (i.e. over the next 12 months) and covers a variety of marketing-related details, such as costs, goals, and action steps.

But like your business plan, a marketing plan is not a static document. It needs to change and evolve as your business grows, and as new and changing marketing trends develop.

Randy Duermyer July 02, 2017 https://www.thebalance.com/what-is-a-marketing-plan-1794426 Marketing Plan

Introduction
The Coca-Cola company is one of

The bottles, who have contracts with the company, produce the finished product as we know it, in cans and bottles, combining the concentrate with filtered water and sweeteners.

The bottles sell, distribute and merchandise Coca-Cola in cans and bottles to different outlets such as stores and vending machines. Coca-Cola Enterprises is the largest Coca-Cola bottler in North-America, Europe, Australia and Asia. The Coca-Cola Company also sells Concentrate for fountain sales to major restaurants and food service Distributors such as McDonalds. “One of our great strengths is our ability to conduct business on worldwide scale while maintain a local approach”

Currently Coca-Cola is expanding its Diet-Coke, Zero-Coke. This is to appeal to an ever-increasing market for healthier drinks as oppose to soft drinks with high amount of sugar.

The soft drinks market is very competitive, and Coca-Cola has had their share of success and failure stories with the launches of new products.

Coca-Cola Marketing SWOT Analysis

Strengths:
• The best Global brand in the world in terms of value ($77,839 Billion).
• World’s largest market share in