Pestle analysis should be taken for a business like Tesco as it is a part of the environmental scanning branch of strategic management. Because of Tesco’s UK dominance they should undertake pestle analysis because; Tesco’s are everywhere, they sell to everyone, and they sell everything. Because of the nature of Tesco on how it has marketed itself and the current economic climate Pestle analysis are crucial for the success of the business. Pestle analysis affects Tesco positively as it allows the business to run smoothly and to succeed. Political factors …show more content…
These three have helped Tesco to gain more customers as these methods are very common nowadays. Technology has a big role on a business’ success as everything is done by it. Legal factors affect the business positively as there are some rules and regulations to follow by Tesco to run a business. There are some important laws such as the health and safety act 1974, National minimum wage act 1998 and sales of goods act 1979. These laws help the business and the employees to be motivated in their workplace and it helps the business to be run smoothly. The environmental factors are very important for Tesco as they affect the business positively. Tesco’s products all come from the natural ecosystem and they also recycle waste cardboard and plastic. Tesco’s corporate social responsibility is also very important to Tesco because they want to make a positive difference even in small things. Tesco participates and works with hundreds of charities and local communities. These environmental factors have a positive affect because they make the reputation of the business very good as customers do not want to buy products and services from businesses that do not do nothing for the …show more content…
Uk’s government has a positive impact as it is stable for now but due to the Brexit this stability is not going to last long. The government after being officially out of the EU will introduce new laws which are a disadvantage for Tesco. Tax has a negative impact too as all of the profits made by Tesco will go to the government. Brexit is the biggest disadvantage for Tesco as they buy their supplies from most of the Eu countries and because they are leaving the Eu there will be no free trade anymore which will be the reason Uk will need to increase the price of their
2. Analysis of the Industry, market size, competition, etc. 2.1. PESTLE A market is the place or medium where specific activities are transacted between businesses and consumers. To study the macro-environment (i.e., external environment), PESTLE analysis is considered to be the most appropriate as suggested by Kotler and Armstrong (2010).
' The main aim for the firm is to stay as the UK 's leading supermarket and provide good quality services and products at a low cost so that they are cheaper than their competitors. Their objectives are to maximise sales which will increase their profits. They want to decrease their prices to make shopping cheaper for the average household. They want to introduce healthier products which will attract more customers and they want to help reduce food waste worldwide and guaranteeing surplus food goes to those in need. Brockenhurst college has many community values *********** Tesco is a public limited company (PLC) which means the public can buy shares in the firm.
This shows that Tesco has branches in over 14 countries and at least two continents, this would vastly increase the revenue made and therefore profit made, however this could also increase the
POLITICAL - Sainsbury’s performance will be greatly affected by the political factors of United Kingdom. As the government and consumer debts being very high presently there, as a result it impacts greatly on attitudes of customers due to which business conditions experience very high pressure. It has not only to operate in these market conditions but also has to continually develop its business. In general, it can also have negative impact because of ongoing price fixing investigation among the big four UK retailers as Sainsbury is one of these and being at the forefront of this assertion. Allegation can hamper its image among public in market as public feel that they are cheated.
In this segment we will discuss about the external forces of the company that are not controllable (Keegan and Keegan, 1989). PESTLE analysis will be an effective tool here to analyze the factors. 2.1.1 PESTLE Analysis PESTLE is a very effective macro environmental tool containing six important factor. Political Factors In India political factor is very vulnerable.
Introduction DHL is one of the leading company worldwide in the logistics industry. DHL is based in more than 220 countries including Singapore, which will be the chosen country to be focused on in this essay. This essay will be looking into the company 's and country 's background, PESTLE analysis and Porter’s five forces. Also, at the end of the essay, recommendations and suggestions will be given based on the PESTLE analysis and Porter’s five forces. DHL is specialized in express delivery, from land, air to sea.
Pestle Analysis Political Factor Eataly operates in global environment with their operation spread all around the globe; the operation of the company is influenced strongly by political situation of the country where they are doing business. As Eataly have flexible policies to adjust in an unstable economy (Reijers & Mansar, 2005). Economic Factors The entire planet has witnessed the economic decline and hence the characteristic of purchasing products has been greatly affected all companies without exception Eataly. In addition, the income level of Europe is relatively uneven which makes some people fail to pay for products offered by the company (Chaffey, 2009).
PESTEL analysis is a tool that is used to analyse an organisation’s macro-environment. Political Environment The incident of 9/11 has affected the airline industry adversely. The number of tourists to different countries has immensely decreased due to the fear of safety and security issues. On the other hand countries have put measures in place such as strict visa policies and border controls in an effort to combat terrorism attacks.
INTRODUCTION: Mercedes Benz is a globally known brand, originated in Germany. Benz is specialized in automobiles like cars, buses, trucks, etc. EXTERNAL BUSINESS ENVIONMENT: The automobile industry is a multi-billion industry with large brands in market. It’s important to carry out analysis on microenvironment before formulating strategies.
Sainsbury's was set up in 1869 and since then, it has changed into the second most vital store chain in the UK, it works in more than 1200 general stores and solace stores where it uses more than 161,000 partners to facilitate the deliverance of the goods and services of the supermarket. , It is rated number 80 in the list that entails businesses whose total value add up to more than 5500 million euros in the world. By analyzing the strategic analysis of the company, we will be able to survey the strengths, opportunities, weakness and threats in the relationship with its structure and operations in the UK and general markets concerning its retail business. It also looks at a critical analysis and evaluation of the main future directions for strategic growth of the firm. The assets and ventures of the organization together ought to be utilized to eradicate the failures and the threats so as to build up a demanding philosophy against the dangers seen as threatening the progress of the company.
Francis Aguilar (1967) is the first known reference to the origin of the PESTEL analysis. In his study known as Scanning the Business Environment, he studied the environmental factors that affect business environment and come up with the first acronym ‘ETPS’ which meant the Economic, Technical, Political and social factors (Aguilar, 1967). Later Arnold Brown (1967) focused on the study and came up with a new perspective towards the study of social-technical, economic, political, and ecological (STEPE) factors. In 1980, Porter among other authors scanned the business environment and came up with the current acronym PESTEL meaning political, economic, social, technological, legal, and environmental factors (FME, 2013). According to Collins (1997),
3.0 Value chain – primary activities 3.1 Value chain –support activities 4.0 PESTEL analysis of Levi’s Strauss PESTEL analysis module is which categories the environmental factors into key types. In this module Political, economic, social, technological ecological and legal factors are often
PESTLE analysis is include of political, economic, social, technological, legal and environmental factors. PESTLE is a business tool that used by companies to track and analyse the macro environment in which the company operate. This tool is very useful which help in overall growth and development of organization after learning from the past mistake and working for future. The first factor is political factor which include such as law of land, taxation policies, rules and regulation, trade restriction and so on.
2.0 PESTEL ANALYSIS A PESTEL Analysis is a marketing framework to analyse how an organisation is being impacted by a wide range of external imperatives. 2.1 Political Local political factor has a less significant impact on Starbucks Singapore due to strong political stability in Singapore. Singapore is consistently ranked as the lowest political risk country in Asia since 2002 (Corrupt Practices Investigation Bureau, 2015). However, the political stability in the global market is highly important as Starbucks coffee is certified as an ethically traded coffee.