Compare And Contrast Coke And Mcdonald's Global Branding Strategies

QUESTION NO: 1
Contrast Coke and McDonald’s global branding strategies. How are they similar and how are they different? Why are they so well-respected?
ANSWER:
INTRODUCTION
Mc Donald’s is the largest hamburger fast food restaurant chain in the whole world. Mc Donald’s has more than 35000 outlets and serves around 68 million people daily. Primary selling items of Mc Donald’s include hamburgers, cheese burgers, French fries, chicken, breakfast items, milkshakes, soft drinks and desserts. But with the changing tastes of consumers, it has expanded its menu which now includes salads, fish, wraps, smoothies, fruits and seasoned fries.
The Coca-Cola Company, makers of coke, sprite, fanta, diet coke, coca-cola zero etc. The coca-cola company operates/sells beverages in more than 200 countries around the world. The most popular and selling drink of the company around the world is coke. The different versions of coke include diet coke, coca-cola cherry, coca-cola zero, coca-cola vanilla etc. The coca-cola company is the world’s largest beverage company.

Mc Donald’s Global Branding Strategies
• The Core Message
Mc Donald’s have always been successful in adapting its message and its menus. The slogan “I’m lovin’ it” is used globally, but it is paired with different scenes and cultures accordingly. For example, in some countries, the same slogan might be paired with an image of a woman, who is alone, listening to music through headphones and relaxing, whereas in some parts like