Comparison between Staples-Office Depot proposed merger (1997) and Office Depot-OfficeMax merger (2003)
Abstract: Both of Staples-Office Depot merger in 1997 and Office Depot-OfficeMax merger in 2003 are horizontal mergers between leading office supply stores, while the Federal Trade Commission denied the Staples-Office Depot merger in 1997 and approved the Office Depot-OfficeMax merger. The changes in the Federal Trade Commission’s decisions are derived from the significant changes in the office supply market, such as the stiff competition in the office supply market and the technology impact. This article compares these mergers from three respects in the Federal Trade Commission’s decision: relevant product market, anti-competitive effect
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However, after seven-month investigation, the Federal Trade Commission (FTC) blocked this merger in awe of the great market power caused by the proposed merger. At that time, Staples was the second-largest office superstore company in the United States and Office Depot was the largest one. And Staples was the first company which invented “Office Superstore” (OSS). Staples did not possesses 550 stores in 28 states until 1996. At the same time, Office Depot had more than 500 stores in 38 states.
In 2013, Office Depot decided to pay $1.2 billion for acquiring OfficeMax. The FTC approved this merger in the same year because there was increasingly competition in the office supply industry with the development of electronic commerce. And the FTC believed that the merger between Office Depot and OfficeMax would not cause the anti-competitive effect.
Given that all of Staples, Office Depot and OfficeMax are major office supply companies in the United States, these mergers are horizontal mergers. Faced with the mergers acquisition from top three OSS companies, the judge gives total different attitudes towards these horizontal mergers. The comparison between these two horizontal mergers are essential for investigating the reasons that why the FTC changes
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Firstly, the FTC states that OSS firms are different from Non-OSS firms even though both of them provide same categories of goods,office supplies. OSS firms are able to provide a wide variety of office supplies and to possess considerable amount of stock. But Non-OSS firms generally maintain an extremely limited number of goods which is unable to cater for the huge demanding from office managers. On the other hand, OSS is famous for one-stop shopping. Consumers do not need to waste time on gathering information concerning products, price and visiting different kinds of stores to purchase products because they can buy what they need on a single visit in an OSS company, which it saves their time cost. Not only can people buy a notebook but also a laptop in the Staples or Office Depot, which it cannot occur in the CVS, a Non-OSS company. As a result, customers preferred OSS to Non-OSS. For this matter, OSS are so unique that consumers are loyal to OSS companies instead of Non-OSS
Annual Reports and Press releases The annual reports and press releases of both companies slightly differ though with a portion of similarity. Although, Home Depot’s annual report is composed at the headquarters of giving an inclusive report on all of the retail stores in the world, through the company’s website these reports posted can be found. Therefore, this being impartial and all-inclusive to an extent of analysis it would have to be done on the contrasts, similarities, profitability, and performance of different retail stores in different regions or countries. However, the shareholders and customers analyze the summary provided to know the general performance.
Organizational decisions differ from individual consumer decisions in the following ways: the manner in which products are purchased, what products are purchased, and the involvement of people in the purchasing decisions. Organizational buyers are defined as “people who purchase goods and services on behalf of companies for the companies’ use in manufacturing, distribution, or resale” (Solomon, 2017). The buyers have a complex job in ensuring that the items that are purchased on behalf of the company is in correlation of past demands and future projections of necessity. For example, an organizational buyer for Hobby Lobby would have to ensure that fall, and Halloween products are purchased at the correct volume ( basing off of the previous
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(3) tax effect, combined firm pays less than individual companies in taxes. (4) differential efficiency, management of the new company can increase value due to one of the firms being weaker, pre-merger (5) increased market power because now less competition in the market (p.868).” Society would benefit from operating and financial economies, allowing for products and services to be sold to society at a value through management efficiency. Management of the newly formed companies, post merger must execute identified
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I have been a part-time employee for one of the Staples retail store located in Silver Spring Maryland for two years, and our store is one of the many that are affected by this problem. Stapes was founded by Tom Stemberg, who was an executive in a supermarket chain in 1985 (staples: our story 2003). After opening the first store in Massachusetts Staples has expanded nationally and internationally over the past thirty years. Statista an online statistics portal shows that in 2015 Staples has grown to 1,907 stores all over the world, managed by a regional corporate office (Statista 2015). The big expansion of retail stores and the high demand of products in a growing population changed the way department stores provide the service from the traditional
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