Compare, in the paper, the use of search engines, social media, and blogging to each other. Using examples, show the potential of each approach. Search engine optimization (SEO) and Social media optimization (SMO) are two of the bigger concerns for webmasters and bloggers, as they can both have substantial impacts on the amount of traffic a website or blog receives.
SEO: has been a common activity of website owners for years now, it's all about ranking at the top of search engines like Google, Yahoo, Bing and so forth.
It is the epitome of inbound marketing and puts the users in the middle of their markets and give their customers the easiest way to find the products they look for.
SEO called sometimes a game of two half's (Relevance
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The potential approach of each approach:
Customers who land our web page are more likely to make a purchase, read, blog, or study our company – so our content should be aimed at fulfilling those interests. Social media content should be lighter, more shareable, and more entertaining. (Ganot, 2016).
Neither is a replacement for advertising, SM, SEO, and advertising should work together to cover our target market, in other words, our marketing strategy, whether using social media, search engines, display advertising, or another method, should be based on the needs and placement of our audience. (Ganot,2016).
References:
Snell, S. (2016, June 16), SEO vs. SMO: Driving Traffic Through Search Engines and Social Media, Retrieved from http://www.vandelaydesign.com/seo-vs-smo/
Ganot, R. ( 2015, Feb 2), Marketing: Social Media vs. Search Engine Optimization, Retrieved from
Grand’s social media accounts and use SEO tactics to increase traffic. In this area, Dr. Reamer’s Survey of New Media gave a lot of peripheral information, but I had not had any hands-on experience. Weston showed me their account managers and explained how he uses the data to make decision about which posts to boost and when. Concepts Acquired Some concepts I was not prepared for was the maintenance of equipment’s and the mass of data that was created each week.
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