From toys to cars, commercials and advertisements in general are aimed at numerous demographics. Soda commercials, on the other hand, are usually a bit more subtle about (though not necessarily less effective with) their aimed market(s); however, Dr Pepper 10 is a huge exception. Its ad campaign, specifically the "Dr Pepper TEN – Mountain Man" advertisement, throws subtlety, and some caution, to the wind, literally announcing its aims and using overblown imagery and sounds to back it up (Wall). Nonetheless, just as in some seemingly non-specifically focused diet soda ads, things are not necessarily as they appear; using a specifically focused, over the top advertisement, the "Dr Pepper TEN – Mountain Man" advertisement ironically attempts …show more content…
Being that the drink is both an alternative to its full calorie counterpart, and specifically Diet Dr Pepper (or diet soda in general), Dr Pepper TEN separates itself comically, yet intentionally. However, regardless of its aimed demographic, the "Dr Pepper TEN – Mountain Man" commercial makes itself open to anyone through its humor. Though most diet drink commercials aren't necessarily obvious about their aimed customers, and are often lighthearted, the occasional sublimity and mostly unchanging woman focus is more exclusive than the mockingly manly "Dr Pepper TEN – Mountain Man" commercial. This is namely because the gender humor in the Dr Pepper TEN commercial makes it easier for anyone to get behind, because even though it has a definite masculine focus, it is so over the top that people of either gender could enjoy the humor behind it, whereas commercials like the "Diet Coke – Car Wash" ad, thought lighthearted and somewhat humorous, doesn't approach any comedy in its demographic, or even really acknowledge that it has one (Droga5, Car). Regardless of its aimed male demographic, the "Dr Pepper TEN – Mountain Man" attempts to be more inclusive than its diet
In this way the company promotes its beer by making it the preferable drink of the most interesting man in the world. The ad manipulates the viewer by appealing to humor, the ego, and sex.
This is an example of Aristotle's appeal to logos, which is making the consumer think that there are only two options brings a better chance of Geico being the number one choice. Though this ad only shows
The art of rhetoric is made up of many different strategies to appeal to a specific audience so, companies identify their target audience, then develop methods based on what they believe will be attractive to the respective group. Mars is the candy manufacturer credited for creating the Snickers bar, a candy that claims to satisfy the hunger of whomever consumes it. They are notorious for using an immense amount of persuasion methods in their commercial that always get people talking; one commercial in particular is a half-minute long football themed commercial starring Betty White. Since it is broadcasted in the 2012 Super Bowl, the viewers are primarily American men of various ages, who enjoy watching the NFL. Mars is overall effective in
There’s a certain collective effervescence Coca Cola wants to be associated with drinking Coke. We all know the sort of “high” we get after going to a concert; Coca Cola wants drinking Coke to have that same effect on people. Describing collective effervescence, Shilling states “This force is experienced mentally and physically, and binds people to the ideals valued by their social group” (196). The ideals this ad wants you to have is drinking Coca Cola and having fun. This again circles back to Coca Cola drinkers being in an in-group.
Driven by clever and captivating appeals to pathos and logos , this advertisement piques the interest of viewers of various ages with comedic endeavors while creating a visual display that clearly and creatively demonstrates the significance of the products. Doritos and Mountain Dew have used cultural favorites: popular music, exhilarating visual effects, and wildly famous actors to tie together a convincing piece of marketing. Works Cited “Doritos Blaze vs. Mountain Dew Ice.” No Dir.
As Washington D.C.’s second oldest town, Tenleytown has grown from a country village to a city neighborhood. Much of this transition involved the gathering of the Tenleytown community to fight crises or advocate for their neighborhood. Tenleytown citizens have fought against the relocation of the black Reno City community, fought for the rightful name of their Metro station, and fought against business and residential real estate development. Tenleytown residents have a shared history that has created a sense of place within their community, because they are willing to take action anytime Tenleytown or the community is threatened.
Texas is a complicated state with profound roots implanted in restricted government power. It is a very conservative state that holds to traditional attitudes and values and cautious about change or innovation, typically in relation to politics or religion. Governor, Rick Perry, within seconds of his speech he states, " millions of Texans…, are tired of Washington D.C,. trying to tell us how to run Texas". Just about every Texan, supports the restricted government in the middle of residents and state.
The name of the company, Coca Cola, is considered ethos because has a history of credibility. Pathos is another important aspect of the ad where it appeals to its audience’s emotions by accessing a current situation in the United States and by promoting certain values like optimism, humanity, and unity. It shows various ways people enjoy their product and how it brings them together despite their cultural differences like riding horses, going to the movie theater with friends, going to the beach, dancing, spending time with family, etc. Last of all, logos is represented at the end of the commercial where the company’s logo and slogan are
In the ad I watched, a customer wants to simply purchase a bottle of gatorade but the gas station clerk just won't allow it. After a few moments of the the clerk telling the customer no and giving him factual reasoning, Peyton Manning shows up. The use of ethos, pathos and logos in the ad seems to be an exceptional way of selling the product to the public. In
The 2013 Budweiser Clydesdale commercial was the first time that people saw this new character as “the man”. When watching this ad, it is clear to see that the major focus was to grab the viewer’s attention by appealing to their sentimental emotions. The use of this advertisement during the super bowl gave Budweiser the recognition they would have otherwise never obtained. By using many rhetorical effects in their ad, the company was successful in grasping the audience’s attention and giving themselves a credible
The advertisement described the impact of the doritos by having the father and his friends betray his gender by dressing as princesses. This grabs the audience attention by using pathos- having the audience connect with the little girl and her father’s relationship. The commercial allows viewers to see that the Doritos could bring out a side of you that anyone has ever seen and a relationship builder. The target audience for this commercial would be for younger kids and mid age adults because it would grab the younger children attention with the scenery and mid age adults because of the humor and the fact that they are a
Dunkin’ Donuts ad There is nothing more american than waking up and enjoying a cup of coffee in the comfort of your own kitchen. 83% of American adults drink coffee everyday and Dunkin’ Donuts has long been a contender for brewing good coffee. Dunkin’ Donuts has been associated with a good breakfast and cup of coffee since 1950, so it is no surprise that they entered the market in selling coffee that can be brewed at home. The food advertisement of Dunkin’ Donuts uses ethos/pathos/logos to appeal to/target adult coffee drinkers that care about the environment. Dunkin’ Donuts uses ethos to target adult coffee drinkers with the appearance of Erik Weihenmayer, a blind man who achieved the incredible feat of climbing Mount Everest.
The intended audience in this commercial is the everyday person. According to Statistic Brain Research Institute, “96% of the world’s population can recognize Coke just by their logo”. With that being said, most age groups will buy the product because of taste and marketing techniques. While watching “Love Story”
In conclusion America or just people in general are attracted to big and bold things. Americans or others just have a tendency to look and also be attracted to bigger and better things. Ads are always trying their best to be eye catching so they aren’t forgettable. This ad is just a normal everyday ad, but to some people it could be fascinating. Overall kids’ will always be amazed by these commercials and when you were a kid you probably were
Have You Been Brain Washed? Have you ever looked at an advertisement and pictured yourself using the product that was being advertised, to than actually being interested in purchasing that product? Well that was their goal, advertisers have mastered the market industry by being aware of the fact that us humans are very concerned with our image. Advertisers know that we have a greater chance of buying a product if we can picture ourselves how we would like to be portrayed of course with the help of their product. In ads, companies want to provide an image that can be relatable to the viewers and what would want to appeal to them.