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Executive Summary For Cvs

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Executive Summary CVS Caremark is the nation’s second largest Pharmacy. CVS is also a leading supplier in food, drinks, and other convenience items. CVS has a lot of competition, but no one as big as Walgreens which is the largest Pharmacy in the nation. Another big competitor is Rite-Aid. To stay competitive and to maintain dominance in their field CVS uses strategies of innovative and growth. These strategies help them to better their competitors and maintain a competitive and dominant stance in their field. Customer Relationship Management is used very often throughout the whole company of CVS. CVS cares very much on the input from their consumers. CVS truly cares about improving their company, so they are always looking for feedback from …show more content…

Over the past 51 years of the company they have acquired quite a few acquisitions which have led to their huge growth over the decades. CVS Health’s most recent acquisition was Navarro Discount Pharmacies based in Miami. Another strategy they use in the innovative feature which is meant to distinguish them from their competitors. Being innovative is done by creating new features that make things easier for the customers. The two strategies mentioned above are the ways that CVS plans to get ahead and steal customers away from their …show more content…

CVS carries most if not all the major brands seen on commercials, magazines, and etc. CVS educates their employees to inspire customers to purchase the CVS brand products. When purchasing a CVS product the customer is guaranteed their money 100% back. CVS Health also promotes new individual items each month to showcase the product and to encourage customers to give it a try. Social Media is a big feature for CVS. CVS has very successful commercials that play very often throughout the day on tv. Also CVS has many ads throughout internet to promote their website. CVS’s website is used very frequently because it makes it very easy for customers to order their prescription drugs instead of having to go into the store. CVS also has a twitter and facebook accounts to promote their deals of the month and their rewards programs.

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