Home Sweet Home
In 2006, the organization known as “ASPCA” first surfaced due to an emotional rollercoaster of a commercial they had produced. ASPCA is a charitable organization that donates the proceeds collected to rescue animals from cruelty events such as dog-fighting, puppy mills, hoarding, and neglect as well as many other situations. The animals are then provided with food, shelter, and any other care they may be in need of. Throughout the ad, the producers provide the viewers with multiple uses of ethos, pathos and logo to create a visual representation of what those watching the ad can do to benefit the animals shown.
During the beginning of the video, the camera man captures animals in distress then continue on to Sarah McLachlan
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The camera angles are from outside of the dog cages showing the living conditions they go through daily. While Sarah is on screen the scene is shot inside of a neutral colored house. The house is used to show what animals could be living in versus the living conditions they are currently in.
Using Sarah McLachlan as the spokesperson in the video develops a sense of credibility for the organization considering she is a well known singer/ songwriter. By using her own song as the background music, it shows the amount of dedication she contains for the organization and what it stands for.
The emotional rollercoaster that the ad sends you on is their way of showing pathos. The multiple views of animals suffering within cages and shelters, animals after abuse, timid animals and Sarah’s serious presentation gives the viewer the idea of what the animals go through. The video starts of with the sad faces of abused animals making the viewer upset seeing that everyday many animals are put through life changing events possibly costing their lives. After Sarah mentions that for just a small amount of money each day you can completely turn around an animals life you start feeling a rush relief. The relief is caused by a glimpse of hope embedded into those viewing the ad seeing that one person can make a huge difference for multiple
To start off, the first rhetorical appeal embraced in the commercial is ethos. Sarah McLachlan is a famous Canadian singer that is featured in the ASPCA commercial. Her song, “Angel”, is played at the start of the commercial and makes the viewer feel sorrow for the animal that’s been through abuse. More credibility is established
This short commercial was and still captivates and influences people to be active and helpful in the campaign against animal cruelty and
At the start of the scene, the lighting is dark so the viewers can’t see the Sapphires are the crowd, but they can see the band in the background so they can tell The Sapphires are about to sing. The rest of the scene the lighting is dark in the background so we can only see the band and The Sapphires, so we pay attention to what is happening. Since this scene is the Sapphires singing the only sound in this scene is Gail and the three girls singing. This sets the scene because the song they are singing is sad and gloomy, the Director wanted the viewers to feel their pain. The Director using an editing technique that looks like the camera is moving from the position in one second but without it being filmed.
The ad also in includes the words find new roads. This adds emotional appeal to the add because it adds a sense of adventure to the ad by saying find new road or a new way. This would appeal to the person that is adventures and wanted to have an adventures
This commercial draws on the viewers emotional well-being through the dialogue of the characters. The first words said in the commercial are, " Never give up on the ones that you care about and, always remember the good things." That statement is strong and will immediately catch the reader 's attention. The little boy also said, “I looked everywhere.
Kenny Chesney is a world known musician who sings country music. He sing’s a song called Don’t Blink, it was published in 2007. The song is a popular song and has a special meaning. “Don't Blink” also uses many rhetorical devices two of which are epithet and euphemism.
Thousands of animals across the United States are being beaten, starved, abandoned, and left to defend for themselves. Animal cruelty has become a nationwide problem in today's society. In the Public Service Announcement (PSA), "Sarah McLachlan Animal Cruelty", produced by the ASPCA, this commercial persuades the audience through pathos appeals, but the PSA's representation of the appeals of ethos and logos are showing animals in America suffering from cruelty and neglect every day. The ASPCA and spokesperson, Sarah McLachlan are trying to convey a message to the public that there is an urgent need to donate money to save the lives of animals being abused and neglected. This appeal to the ethical(ethos), emotional(pathos), and logical(logos) senses of the audience to expose the evils of animal cruelty and convey to the audience that animals are in need of help.
In the Budweiser commercial “Puppy Love” it utilizes the persuasion tool pathos for specifically this reason. The commercial follows a puppy that constantly sneaks away to visit his friend a Clydesdale horse (Budweiser Brasil). However, the puppy is always found by a man who returns him to his caretaker (Budweiser Brasil). The story of a cute puppy is already enough to get the average viewer to show an emotional response. Add that to a friendship with a beautiful Clydesdale horse and that is sure to get the viewers’ hearts warmed.
I chose to do a rhetorical analysis on the music video “You Belong With Me” By Taylor Swift. This song is about Taylor Swift have a crush on this boy who is her best friend when she’s in high school. The boy she likes has this girlfriend who is nasty to him and doesn’t understand him like she does. Given away from the song title, Swift believe that her friend belongs with her. This music video uses both kairos and pathos throughout the music video to convey the song’s message.
Everyone who owns a television has seen the “Somewhere in America” commercial at least once, which was published by the American Society for the Prevention of Cruelty to Animals. This commercial is full of emotions and most people, “Always change the channel because they can’t take it anymore,” (McLachlan). The most depressing parts of this commercial is the pictures because the dogs and cats are all beaten up and suffering from being abused and neglected by their owners. As a matter of fact, they are trying to make the audience feel sympathetic so they can join the ASPCA. The ASPCA tries to encourage audience monetary donation by using ethos by their tone, logos and pathos from the pictures and the statistics.
Puppy Monkey Baby Analysis Essay Clearly Mountain Dew realized the competition of having a Super Bowl commercial and paying so much out of pocket for 30 seconds of advertising. PepsiCo knew they had to do something off the wall to grab people’s attention. They also knew the target audience had to be able to relate to why they’d want or need the product. So they came up with Puppy Monkey Baby, a combination of common Super Bowl commercial icons. Co-staring the target audience; young men.
This gives the video more credibility as a very efficient and well known company produced this PSA. The organization and graphics around this ad also contribute to its ethos as it is a very well done and high quality video. The PSA also shows, “nomore.org”, which is a credible website that this video wants to spread (“Super Bowl 2015: Domestic Violence PSA”). Effectively, the ethos of this PSA is shown by being coherent and efficient, and by having been produced by a widely known and popular
A connection between logos and pathos is very strong through the caption. Although the caption of the image is represented as logos, it is also pathos. This is because when the picture is viewed you get this sick and panic like symptoms because you are now well aware they you could also being digesting the same thing. The advertisement is trying to eliminate the fact that if we don 't start caring about the planet we could be eating plastic bags stuck in fish and other animals. Another way that pathos is located in the advertisement is when the view begins to think about the species eating the trash.
Millions of lives just as innocent as the most generous child; Trapped in the barriers we know as cages, that they know as Hell; Too many lives for humanity to just be a bystander. Each and every day is filled with a million moments and opportunities for us to take a stand and make a change. Animal shelters around the world are constantly filling with new animals; it is simply too much for the small amounts of staff on their own to make sure every animal gets the love they deserve, as well as making sure the shelter is kept tidy and operating. Animal shelters need us, young and old, even if only for an hour. That small span of time can make the world for them; volunteering assures that animals will get daily love, lowers full-time staff stress,
The moving camera also releases things on as they were. The main action of the starving families are being shown in front of the camera