How Did Tootsie Roll Encounter Three Of The Five Forces That Drive Industry

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The five forces that drive industry competition and profitability are: rivalry among existing competitors, bargaining power of suppliers, bargaining power of buyers, threat of new entrants, and threat of substitute products or services. Tootsie Roll encountered three of the five forces in the Tootsie Roll Case Study: rivalry among existing competitors, bargaining power of suppliers, and bargaining power of buyers. The first force that Tootsie Roll encountered was competition among other snack food manufacturers, which include Hershey, M & M Mars, Nestle, Brach, Huhtulmac, Storck, and RJR Nabisco. Yet, the trend of increasing health conscientiousness provided Tootsie Roll with a competitive advantage because their candy has zero cholesterol

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