Kingston Drinking Club Memo

The purpose of this memo is to describe the “Kingston Drinking Club” business concept in a way that would persuade individuals to become employees and help build the company. The memo includes explanations of the opportunity and the business concept. Subsequently, it provides descriptions of benefits to consumers and the product's competitive advantage. Finally, the memo will discuss profitability and employee benefits. The conclusion highlights the opportunity at hand as well as how the business concept satisfies the need.

Making an authentic, quality tikki drink is difficult. An individual must not only measure ingredients correctly but obtain these obscure ingredients to make a single drink. Oftentimes ingredients such as orgeat syrup or passion fruit puree cannot be found in most grocery stores. If they are found, they are often poor quality and expensive. Many consumers

Flavors will include, Mai Tai, Zombie, and Pain Killer. Authentic recipes will be used to make 4 standard drinks by simply adding ones favorite spirit or water to make a non-alcholic frozen drink. The product is intended for high-end grocery stores such as Costco or Wegmans. The company will eventually consider moving sales to resorts and restaurants. Kingston Drinking Club will begin as a sole propriership and may become an S-corporation in the future. Initial funding will be needed from investors to secure labor, ingredients, and packaging.

These frozen concentrated drink mixes will be the first to the market. The company's competition consists of pasteurized bottled mixes which compromise quality. The product is a combination of exotic juices, purees, and syrups in a frozen form to ensure freshness. The specialty mix ensures quality ingredients, something that current drink mix companies do not have. The product is also extremely convenient allowing consumers to stop their search for rare