Financial Analysis Of Kroger

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The company I analyzed was Kroger. We all know that the supermarket industry is a mature industry and has established large players that dominate the market. The company faces intense competition from players like Wal-Mart, Costco, Whole Foods Market, Target and so on. However, the year of 2014 for Kroger was quite impressive. From the financial statement, Kroger’s net income, total assets and its cash flow from operations all increases, resulted primarily from the effect of merger with Harris Teeter. Moreover, from the Kroger’s Common-Size income statement and Common-Size balance sheet, it shows Kroger’s financial position is stable. Therefore, Kroger has a steady growth and outlook for Kroger is brighter. A dominant position enable Kroger

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