This study addresses how self-made artists in the music industry uses marketing skills to help promote their music compared to the artists that are signed to a record label. Throughout this essay, I’m to going to analyze and compare Chance the Rapper’s sales to that of a well-known Hip/Hop artist J. Cole and the marketing schemes deployed by the upcoming artists in the music industry. Artists must learn to adapt to change constantly. They have to incorporate or amalgamate several marketing and promoting schemes to grow their audience organically. One such artist, Chancellor Johnathan Bennet commonly known as ‘Chance the Rapper’ has taken extreme measures to stand out from the rest of the artists. It is very clear from the data that I’ve collected …show more content…
How does it compare to the artists that have a record label? A record label provides an artist with a contract taking a cut from their earning in exchange to use their studio and equipment. For artists without a history in recording music, the label is more involved in providing the artists with producers, recording studios, song writers which may give the impression that the record label controls the artist’s vision of making music. Chance the Rapper has openly talked about his dislike towards record labels trying to force artists into writing controversial songs for promoting their company. J. Cole on the other hand has a history of staged controversial fights which has helped him promote his music and grow as an artist including his sales. Implementing such promotional strategies is known as Guerilla Marketing. It can leave a remarkable imprint on the audience while maintaining a cheap and efficient budget. It is an unconventional way of promoting and it is also very much possible that such an event receives lesser attention from the audience than expected. Chance uses the power of online marketing such as social media to promote his records. He is the only main stream artist in the industry that earns most his income through tour revenue and his clothing merchandise which he sells …show more content…
It usually correlates with business affairs since the contractual agreements and financial obligations of the departments are parallel between the both of them. In order to make money, the record company takes money and the accounting department estimates the budgeting requirements for each department. Usually, the record label creates a complex forecast model that calculates profitability. The accounting departments conducts an analysis based on the Profit and Loss report. What is the ‘Profit and Loss statement’? A profit and loss statement or P&L is a financial statement that recapitulate the revenues, costs and expenses sustained during a specific period of time usually taken place in a budgetary quarter or a year. The data acquired by this method is used to provide information of the company’s ability or loss thereof to generate profit by increasing revenue (+) or reducing costs (-) or sometimes even both. The year of 2017 has been a rough year for major independent record labels, in terms of the album sales that have continued to decline steadily throughout the past few years due to the presence of other music streaming platforms and according to Amy Macy, “the consumers [began] looking elsewhere to satiate their burgeoning musical
Kanye West’s musical career was a story of success from the start, with his first album The College Dropout debuting at #2 on the Billboard Charts and later winning a Grammy for best rap album of the year (Current Nominations and past) to his most recent self-titled album Yeezus Debuting at Billboard #1 and receiving multiple Grammy nominations with total music sales amounting to 87 million units (“Gold and Platinum Database”).When he first came into the limelight he rivaled rappers such as gun-toting 50-Cent with his more honest and easy-going raps. Because of his style he not only cast the genre in a different, more positive light, he made it easier for more sensitive rappers, such as Drake, a Toronto based R&B/Hip Hop artist to be accepted into the genre. Not only did he popularize his own style he made it the status quo for the new age of hip
Rylee Russin Mrs. Binion LA11, Period 1 October 2, 2017 Drake, or Aubrey Drake Graham, is easily one of the most important and influential outliers in our modern day society of music. He has a very famous song called “Started From the Bottom”, in which he states how he started from the bottom and now “he’s here” at the top. Not only does he state that the rose to the top, but he brought his family and people important in his life with him. Drake starts on the streets of Canada and goes from “0 to 100” real quick, as he also says in another one of his songs. Many close relationships and important moments throughout Drake's life have been influential to his career and the life he has created for himself.
Artists should use their music in advertising because they will be able to make larger sums of money in addition to gaining popularity. A important reason artists should put their music in ads is because they will be able to make more money. According to Carter, data journalist David McCandless says that "a signed solo artist would need about 5,478 iTunes downloads of a song per month versus 4,200,000 YouTube streams per month just to make the U.S. minimum wage." This clearly shows that artists do not make enough money from just streaming music. As people move more toward music streaming, artists will continue to earn less money.
However, both of these points are invalid. Drake would still be the rapper he is today without his record deal. He’s the music artist, the record deal simply does the marketing. Drake can always find another record company to market his music. Considering originality, no person is truly original.
“Regardless of what artists may think about this shift in the music industry, there’s no arguing that they need to adapt in order to make money” (Carter 5). Endorsement deals play a big role in a musician’s career. Currently people are debating about whether or not artists should allow advertisers to use their music in promotions. Artists should allow their music to be in commercials because advertising keeps a musician financially stable and helps them reach a wider audience. Generally speaking, allowing corporations to use a musician’s music in advertising keeps artists financially stable.
But i think when rappers get famous, they are more accecible to make ilegsl stuffs and more limitless, for example they were poor they cannot get a high quality and quantity of drugs, but if they are famous and rich they can. Now im going to talk about the las paragraph and my most powerful
Kendrick Lamar and J. Cole are two African-American rappers regarded as some of best hip-hop artists of this generation. J. Cole is regarded as the “Biggie” of this generation, and Kendrick is considered the “Tupac” of this generation. While born on opposite sides of the country, both J. Cole and Kendrick Lamar share a lot of similarity in the early part of their lives. Each rapper is known for his storytelling ability in his songs about their previously harder times or certain political issues he believes needs attention. In addition, J. Cole and Kendrick Lamar were both known for their early maturity, which gave them an easier route to more fame.
Hip-hop music, more specifically rap, has grown rampant. Not only two-thirds of millennials listen to it, but its industry earns half a billion dollars every year. This could be attributed to the rise of streaming services like Spotify. Most probably, this aided Future’s, an Atlanta-born rapper, two albums that he released a week apart from each other occupy the top two positions in the Billboard 200, as well as keeping Migos’, a Georgia-based hip-hop group, Culture and Big Sean’s, a Michigan rapper, I Decided intact. Just recently, the Grammy Awards committee sought to include free-streamed music as viable nominations.
According to RIAA statistics, the blossom of the industry began with the comparison of offline and online sales. With the popularity of digital, music industry focused on new strategies to develop their companies. From the above analysis it can be understood that the Music industry in UK is flourishing. But it still may be assumed difficult target for a new company. Internet and new technologies are developing every day and decline more and more new entrants in the market.
A hit comes through the process of writing many songs, you keep writing until you get that hit. And what about when artists perform live? Performing live is still a big part of artists to make money. Are they just going to put out nothing but single for the rest of their career? And then when they go perform live, they only had 5 or 6 songs to their name and that's it?
What if putting in all of this time and money into this chance on being successful, doesn 't work out? That would be so much useful profit thrown down the drain and it would never come back. From "Selling Out Not Worth the Risk", these artists face a lot of big decisions and they what a "bigger paycheck" (Johnson). It is extremely difficult for new comers in the music business because only little people are known of their work and if they just keep trying to sell their songs to corporations, these will gain no profits at the end of it. However, that 's where it 's wrong.
"This is not about me. Thankfully I am on my fifth album and can support myself, my band, crew, and entire management team by playing live shows. This is about the new artist or band that has just released their first single and will not be paid for its success. This is about the young songwriter who just got his or her first cut and thought that the royalties from that would get them out of debt. This is about the producer who works tirelessly to innovate and create, just like the innovators and creators at Apple are pioneering in their field…but will not get paid for a quarter of a year’s worth of plays on his or her songs," the singer said.
There are three major recording labels that make up 70% of the music being recorded. For all of the music produced in today’s day and age, three recording labels is not nearly enough. What that means is that those three companies have the ability
Before the ubiquitous Internet was accessible, consumption of analogues was exclusive to physical stores with limited types and stock of music on shelves. Moreover, the action that powerful distributors forcing more tapes of renowned artists onto the shelves was exploitative which led to a substantial slump in the revenue of small record labels and neophytes. After the emergence of digitization, licensed streaming sites and digital download stores performed as the major platforms for yielding profits. To illustrate, iTunes offered simple registration procedures to all labels and artists with unlimited shelf spaces and virtual inventory, which prohibited the unfairness to guarantee a profit. Besides, the Content ID system of YouTube preserved copyrighted music which secured the revenue musicians earned by uploading works with pay music scores and placing adverts without relinquishing the rights to labels.
Conclusion Technology as we know it today has completely transformed the music industry. Many companies are still struggling to keep up with the Internet, as it is changing or improving itself every day. From the beginning, problems transpired like: unlawful downloading and sites which allowed music to be shared, to existing disagreements over music streaming services and to how much revenue the artists or the labels should be paid in royalties. There are many questions being raised concerning the Internet with mostly none of them really being answered. Decades ago after Apple transformed the music world with its iTunes store, the music world as we know it has experience yet another even more drastic transformation as listeners of music