Macy's and Nordstrom are common middle to high class department stores. Macy's and Nordstrom may have similarities, but they also have differences with customers they market to. The typical age for a Macy's customer is between the age of 24-44 and Nordstrom's typical customers age from 18-34; however, they both have a majority of female customers. It is common for both store customers to be married with kids. Nordstrom customers are commonly higher class than most Macys customers therefore typical Nordstrom's customer make approximately $100,00 annual income while Macy's customers approximately make 75,000 annually. Both store customers commonly live in suburban USA. Both Macy's and Nordstrom's have very low percentages with ethnic diversity with 30% and …show more content…
Macy's loyalty program is a smart move to get shoppers to come back to the store and become loyal shoppers because the shopper will feel that the more they shop their the more they will get something out of it. Macy's tries to utilize every marketing area as possible by utilizing social media as well as the radio and newspaper. By using such things such as the radio and newspaper may not attract millennials but older people who may still use these things. Macys is trying to attract every age with these strategies. On the other-hand Nordstrom tries to focus mainly on customers services and socials media. Nordstrom is clearly paying most attention to millennial customers. By allowing the customers to shop inventory and hold items at certain store is a huge attraction to shoppers and makes it easier for them when looking for specific items. Nordstrom's strength is customer experience which is something a lot of brands can fall short of, which makes Nordstrom stand out even more. Macy's may be getting loyal customers through their loyalty program, but Nordstrom is gaining loyal customers
They want the hardest workers and the best clothes and accessories being sold in their store. They do not spend their resources on marketing, but because Greenville is a college town, I think it would be very beneficial for their business if they did.
Microeconomic factors significantly affect a business, especially global expansion. Therefore, some factors to analyze and monitor are the price elasticity of goods, competition in the market and the economy state. The state of economy determines consumer spending trends. An economic downfall will lead to a decrease in consumers spending and an increase in the economy state, will escalate consumer spending. There is no doubt that competition in the U.S. is robust and is the same in China, however, Nordstrom must have the ability to choose their competitive advantage as a global expansion strategy regardless if it is suited for success in the Chinese market.
Tilly's and Forever 21 market strategies are very similar because they attract the same age group of people and are both very popular for their accessories, but they sell clothes that look alike. Tilly's and Forever 21 are very different by how they advertise and their prices because Forever 21 is very cheap and Tilly's is more expensive depending on what you buy. I feel like Tilly's has a stronger strategy support because they advertise better and have a program set up to see there increases and decreases of customers. Forever 21 doesn't have that well thought out and doesn't have anything to see these decreases or increases. Tilly's I would add commercials into their marketing strategy, but I love how they have emails and give rewards if you are a customer that shops there a lot.
There is great opportunity for variety in success. H and M, Forever 21 and The Hudson’s Bay are all successful retail stores that can be found in major malls nation-wide; yet, these stores vary greatly in the aspects of store organization, product offerings, target markets and marketing strategies. The physical organization of a retail store includes considerations such as size and layout, that will determine the overall atmosphere of the store and the type of consumer that it attracts. H and M stores are typically large, at times with multiple floors and are divided into sections based on target markets and product lines.
When it comes to Nordstrom, they are king according to customers. Since 1901 Nordstrom has been working hard to make sure the customer experience is the best of the best. Nordstroms strengths are that they available every day of the week and you can get ahold of their customer service staff from anywhere in the world. They are “committed to providing our customers with the best possible service – and to improving it every day.”
The management at Zappos attracts customers through exceptional service that has created a “WOW” philosophy and embedded it within the fabric and culture of the company. Zappos has several competitive dimensions in which they compete with other online retailers in the market. The company has always maintained its sales growth rate on the long-term basis at a certain output level. Therefore, the competitive advantages of Zappos have always been sustainable. The corporate culture of the company is nurtured and developed by its management team.
Dillard's and Macy's are both retail department stores that generally target the middle-to-higher-priced market, offering women's, men's, and children's clothing and accessories; house wares; home furnishings; and furniture. Dillard's was found by William Dillard in 1938 and has evolved to a business that now generates $6.78 billion in revenue in 2015. Dillard's holds a presence is the South, Southwest and Midwest. Dillard's has over 300 stores operating in 29 different states. Macy's has deep roots dating back to 1818.
Dillards, Inc versus Nordstrom, Inc. FI305.001 Michelle Miller, Phillip Stowe, Daniel Carr Table of Contents Firm Overview……………………………………………………………………………….. 3 Critique……………………………………………………………………………………….. 4 Financial Statements and Ratios………………………………………………………….. 8 Firm Overview Nordstrom’s and Dillard’s are both retail stores categorized within the family clothing retail industry. They fall into this category because they each provide clothing lines for men, women and children; they exemplify the marketing trope: for “the whole family”.
Sally Beauty Holdings, Inc. (SBH) is one of the largest international beauty supply retailer and distributors in the United States. Sally Beauty Holdings ranks as #643 on the list of Fortune 1000 Companies. According to Sally Beauty Holdings 2013 Annual Report, the company has $3.6 billion in revenue and $261 billion in net earnings. The company operates under two segments, Sally Beauty Supply and Beauty Systems Group.
When launching a new product or service, a company needs to develop the key group of customers in which they are targeting. There are many steps in identifying the target market; one of these steps is to look at past marketing plans in a company and collect information to produce a customer profile. This profile is important because “it influences the objectives, creation of the communications message and the channels and media mix being selected” (Gbadamosi and others, 2013, p. 275). When this profile is solidified, the appropriate methods to make a successful marketing plan can take action to launch the new product or service. Nordstrom’s Treasure & Bond, is a new clothing line by the leading fashion specialists, targeting 18-30 year
I am in personal favor of Nordstrom because its creative layout and splendid selection of clothing portray a sense that is more of my style than Macy's. Although they both offer a great selection of products and I continue to purchase clothing from both retailers which will outlive the other in the far and upcoming decades? Let's break down the numbers, both these retailers sell a variety of clothing brands through large physical stores and through their own retail websites. There are currently 539 full-line Macy stores in the U.S and Nordstrom runs 117 stores in the U.S. and 221 off-price rack stores. Regardless of the
or later known as Macy’s Inc. acquired R.H. Macy’s in 1994 then became the world’s largest premier department store company as the Federated Department Stores operated over 400 department stores and more than 157 specialty stores in 37 states. As from 1995 until 2006, Federated Department Stores have also acquired several department stores converting to the Macy’s nameplate such as A&S Department Stores, The Broadway Department Stores, I. Magnin, Jordan Marsh Department Stores of Boston, Stern’s Department Stores, Liberty House operations and finally The May Department Stores Company. Macy’s Inc. now currently have approximately 800 stores in virtually every major geographic market in the United States including their official website, the “macys.com”. Macy’s Inc. also is currently a parent company of 3 subsidiaries companies which are Macy’s, Bloomingdale’s, and Bluemercury Inc. where Bluemercury was acquired recently in March 2015 by Macy’s Inc.
Consumer Reports magazine reports that Costco is the leader and is the preferred retailer in the opinion of the readers based on factors such as product quality, value, friendliness of store and staff, ease of returning items, and overall service. Costco was also considered the value leader by providing the best bang for the buck. Walmart, Sam’s Club, and Target fell below Costco’s ranking in terms of popularity and value for consumers (Keshner, 2010). Psychographic characteristics typically go beyond the external focus and are not as easy to quantify but do identify why consumers buy a particular product or service (All Business,
They are the prominent general retail stores with a physical presence. Both of these retailers have emerged as e-commerce centric due to the early adoption of e-commerce strategies. However, even those retail chains proved to be of no use to generate a tight competition with Amazon. In the long run, the growth of the e-commerce versions of these supply chains can pose a threat to Amazon. (Wahba, Phil) Advantages for an Amazon Customer Amazon adds value for money for the customer.
Therefore, we have positioned and balanced our tenants in such a way that it’s hard for online firms to replace them. For instance, we have a shopping center that has Starbucks and restaurant that are surrounding the bigger retailers such as Ross and Office Max. Therefore, we draw customers to our shopping centers where all their needs can be met which is an advantage we have over online