1. Define acronyms CRP, EDI, OSB, ECR and explain. CRP stands for "continuous replenishment program". CRP was a process that P&G created in order to increase logistic efficiency. The process consisted of using electronic data interchange (EDI), which is an electronic system that transmits data instantaneously from one business to another. The use of EDI was expanded to help automate P&G 's ordering, shipping, and billing system (OBS), which was a system that was the hub for generating orders and shipments, as well as keeping track of billing. ECR stands for "Efficient Customer Response". ECR represented …show more content…
3. What were the key decisions taken by P&G in relation to the distribution channel? Could a mid-sized manufacturer have used this effort? P&G made three major decisions in relation to the distribution channel. The first decision was the implementation of CRP, which was focused on improving supply logistics and reducing channel inventory. This new process represented a major change in channel ordering and logistics and established the basic principles of CRP. In order to improve logistics in the channel, P&G began shipping products based on retail demand data, placing orders automatically for the retailer. Second, P&G rewrote their OBS.A key element of the new ordering process was the development of common databases for product, pricing and policy specifications. The common databases developed to support simplified pricing, were designed to provide data directly to the customer 's own system electronically. Third, P&G moved from Brand to Category Management. Multiple brands were combined into product categories under the responsibility of a category manager. Brand managers maintained responsibility for advertising and limited promotional programs, but category managers established overall pricing and product …show more content…
P&G has changed their strategy to a large extent. They went from a company that was focused on brand management to a company that focuses on category management. Instead of relying completely on branding, they decided to concentrate on customer satisfaction to drive sales by restructuring SKU 's that were tailored to customer 's needs. The shift from buyers to category managers positioned P&G to identify higher selling products in each category and maximize revenue generation by demonstrating to the retailer 's that P&G brands generated more profit per unit of shelf space compared to other products in the same category. The Sale of the CRP system to IBM was a major strategic move by P&G to standardize the industry as a whole, which in turn allowed P&G and its customers to improve internal processes and
Allied Old English is faced with the problem of having to pay slotting allowances of approximately $250,000 to obtain supermarket shelf space for Sorrell Ridge in order to expand into the California market. Under this introductory marketing plan, Sorrell Ridge would have to distribute 2 million 50 cents off coupons through inserts in LA newspapers and launch a new product, boysenberry conserve. In return, Bromar would be committed to securing distribution in stores for 90% grocery volume within three months of introduction. Allied desired to be the first to enter the California market with an all-fruit product line ahead of its competitors J.M. Smucker and Polaner.
They did this with the success of the “Devil Sticks” in mind, when marketing the product. This can be classified as a programmed decision, as they used the past marketing strategy, knowing it was effective and successful to market their new product, without much thought or logic behind it. The non programmed decisions came while the company was still relatively new and inexperienced, while the programmed decisions came more when the company was a little more
They did this because the brand was well known and this business was aware they had less risk of
The retail mix consists of 6 p’s (Product, Place, Placement, Price, Presentation and Personnel) and out of the six, four are part of the marketing mix (Product, Place, Placement and Price). For a high-end company Gucci does a great job with using the 6 p’s. For instance, Gucci promotes products through exclusive fashion shows and by raising funds for charity organizations. Its unique type of runway shows presents a different type of fashion every season. Its prices “indicate a level of prestige and quality to the consumer”.
Price • Place (distribution) • Promotion To satisfy the customers in the competitive market a company can use this strategy and the contents of this strategy. a marketing manager keep the capability to control these variable of marketing mix strategy. Product: Gregg plc is the largest bakery company in United Kingdom.
Management in any corporation play an important role, and have many responsibility in order to meet the corporation objectives .the responsibility of management of Stanley black & Decker INC. is to establish and maintain sufficient internal control over financial statement. Internal control over financial statement reporting is process provided to ensure the reliability of financial reporting and preparing financial statement for reporting external purpose m according to general accepted in united state of America. …………………… ……………………………….
Warby Parker Marketing plan summary 1. Background: Company mission, overview The eyewear industry is controlled by a single monopoly company and prices of eyeglasses has been set abnormally high. So Warby Parker was founded in February 2010 to create an alternative choice.
The London Company (also called the Charter of the Virginia Company of London) was an English joint stock company established in 1606 by royal charter by King James I with the purpose of establishing colonial settlements in North America.[1] The territory granted to the London Company included the coast of North America from the 34th parallel (Cape Fear) north to the 41st parallel (in Long Island Sound). As part of the Virginia Company and Colony, the London Company "owned" a large portion of Atlantic and Inland Canada. The company was permitted by its charter to establish a 100-square-mile (260 km2) settlement within this area.
Each of these six steps all had the same primary drawbacks: too many variables for success measures, inefficient data processing, highly manual processes, excessive paper used for transactions, on time complete shipment issues, low billing system accuracy with only 55 % of perfect orders, and high payment deductions on an increasing rate. What improvements are made to the old process? The OSB rewrite initiative was a huge undertaking and investment, improvements upon the old process were centered around the speed and accuracy of communication from consumer sales to warehouse distributions. The creation of a database for pricing structure and product specifications streamlined several processes.
The following attributes apply to each data element: coded tag, title, plain text description, format, and year of insertion into the directory. The ASC X12 and the EDIFACT are very similar but the ASC X12 contains smaller messages while the EDIFACT contains fewer, more comprehensive messages. X12 was developed to meet the needs of the industry while EDIFACT has been slower to meet a practical use. EDIFACT, in 1994, had 43 standard messages and 14 in development while X12 had 37,000 US users and only 1% of businesses in the UK used EDIFACT. The challenges to implementation of EDI is that software and standards have been incompatible, there is a lack of sophisticated capabilities, and a lack of cross-industry standards.
One of the main featured taking their four regional units and turning them into global business units or GBUs. Outsourcing these GBUs into business divisions that handled the work of the main business helped promote innovation. After the stock fell from $86 to $60 per share in January 2000, it was important for them to strategize. Confidence was an issue with this company from the get go and resulted in lots of problems, so a shake up was needed. The case for global product divisions was based on innovation and duplicating those functions across research facilities would hold them accountable.
By conducing regular supplier audits will help to identify certified company with consistency in quality and suitability of products. EDI specific controls will increase accuracy and speed. It will reduce paper, postage premiums for overnight delivery
This paper presents an overview of Kmart retail supply chain in New Zealand. Various IT systems and software used by Kmart are presented in this paper. The new IT systems and business applications are also proposed. In retail sector, IT is involved at every point right from supply chain management to POS terminals for transaction processing. Efficient use of technology and IT systems can bring innovation.
Following the separation from the Cadbury Sweppes, DPS was hard hit by the financial crisis which rocked the American economy, leading to slumping sales and subsequently limiting spending. Despite the slow sales and dwindling economy, DPS used Nielsen’s research analysis of the 1980’s economic crisis to pump in heavy advertising and marketing. One of the key areas where DPS made a big leap was its brand development. DPS engaged in strengthening non-cola drinks segment, with a firm believe that customers are falling out with cola drinks. Introduction of new brands including; Dr Pepper, Sunkist, and A&W, DPS saw record sales growth of 10 percent in 2010, indicating the new strategy to fuel advertising and brand marketing had begun to pay off.
Wholeday Food Company limited Branding This is a marketing plan for Wholeday Food Company that manufactures cereal food products. The brand name of the company is derived from its basic ambition to affect the daily lives of people through its food products. Wholeday Food Company is embedded on the concepts that most of its products are derived from natural crops and are therefore whole foods. It should be noted Wholeday Food Company doesn’t produced refined products and all of its produce are natural with very minimal processing without artificial ingredients.