Panera Bread Essay

Panera Bread’s strategic approach to the paradigm shift in the industry does give them an advantage against other companies. Their strategy of removing preservatives and artificial flavors gives the business the chance to outperform other bakery-café’s in the industry, because this allows them to fill a niche in the market. The consumers are demanding healthier food choices and Panera is finding a way to meet those demands. Panera Bread implements a broad differentiation approach to their business because they want to stand out against their competition by offering healthy food choices. The American people are making changes in their shopping and eating habits and it is only logical for Panera Bread to find ways to produce goods for their needs. Focusing on clean and healthier ingredients shows that Panera Bread is embracing the

Panera Bread’s organizational structure does fit with the environment of the company. “To understand the benefits related to the organizational structure of Panera Bread, you must understand that Panera Bread is a corporation that is a member of a limited-liability company, Panera LLC. As a corporation, the company can issue stock to shareholders, list stock on NASDAQ and create a separate entity that is responsible for debts and liabilities created by the company.” (Organizational Structure) Since the company is a limited-liability this means that the business will be responsible for any debts, not the owners. Panera Bread also franchises to gain additional market share. To be a Panera Bread franchise the operation must meet a firm set of standards. Operating franchised stores allows Panera Bread to open more stores across the United States and Canada, therefore they can reach more consumers who are interested in their goods. The company can grow and expand their operations due to the number of consumers who are changing their eating habits, by franchising