Photography Case Study Rhetorical Techniques

Photography captures the attention of an audience by capturing spectacular shots using (most of the time) DSLR cameras from a variety of brands. During this project, I decided to analyze DSLR camera brands and their advertisements because I feel that brands using different strategies that can appeal to their audiences, and these appeals are what then lets an audience decide which brand is better suited for them—in other words, which brand is more effective for them. Advertisements use different components to get an audience to purchase their product, and an effective advertisement will persuade an audience to do so. Taking a look at the rhetorical situation, the purpose of this time-based text is to demonstrate the rhetorical strategies used within DSLR camera advertisements, and to get an audience thinking as to which one is more effective. The rhetoric situation brings the idea of audience into mind, but because this was a class project, the intended audience is our classroom

Organization was used since the beginning when we did storyboards. Each slide does something, and almost all of them rely on the information presented before the slide before it. Organization has the ride effect, and it contributes to the success of the text because it allows it to guide the audience through the information. The final intended concept I used was alignment. I used alignment specifically in the text. Since there was only about 3 seconds per slide, I wanted the text to be able to be read fast and easy, so a horizontal alignment was the best option. I didn’t want my audience to struggle with reading the text, so the effect alignment has is that it’s meant to be read easy, and the simplicity contributes to the success of the text by making the information easier to read to get the point