Record Labels And Artists Cannot Persuade Listeners To Buy Their Music
Nowadays, record labels and artists cannot persuade listeners to ‘buy’ their music. It is believed that the aspect of music has changed due to the popularity of music streaming. Allen (2013) agreed by stating that music streaming has changed the view of people in the industry of music. For example, popular music streaming services such as Spotify and Pandora and a number of new music streaming applications provide the easiest way for listeners to enjoy music freely without having to do illegal downloading or buying a CD. Likewise, Listeners have the ability to choose the music they want to listen. Thus, it also creates a competitiveness between other record labels and artists to be innovative in raising the quality of music. Meanwhile, Buskirk (2012) stated …show more content…
You can find [music] on the radio and TV, but these songs are chosen for you. The internet allows you to find your own music. It is more personal”
Imam also did an interview with the 21 years old college student named Sean Wilson in Atlanta, Georgia:
"The last time I bought a CD was probably in middle school, and I can't even remember what it was. Ninety percent of my friends stream music. To be honest, I haven't seen someone use iTunes in a really long time. ”
Wilson also believed that streaming are going to be a norm as it is free and more advantageous than buying music or even downloading songs.
This situation depicts an emerging change in the music industry. 5 years ago, Listeners had to choose whether to buy CD or download songs.Notably, we have started entering the new era of music streaming and their only choices are whether to download or streaming the song. Streaming music services like Spotify, Pandora and The Hype Machine have grown significantly in the past few years. Paul Resnikoff, a publisher and editor in chief of Digital Music News admitted that those companies are changing the way listeners consume
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