Rhetorical Analysis Essay On Old Spice
Old Spice
Marketing is a vital component for making sales in the business industry, which dictates a company’s success. Old Spice, an American brand that sells male grooming products, has been around for multiple generations and manages to advertise their products splendidly. Throughout Old Spice’s presence, advertisements have evolved, altering persuasive techniques and fallacious reasoning. Changes in Old Spice’s advertisements makes it more effective, producing more sales.
Back when Old Spice was first introduced, the advertisements were simple. Persuasive techniques in the advertisements were ethos and some overstatements pieces. The main task for Old Spice was too put their name out there and lure men between ages twenty-five to fifty-four to buy their products. A handsome man was used as an ethical figure for their product and by using false cause and over
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Fallacious reasoning is greatly used, along with persuasive techniques. When using ethos in the new advertisements, more iconic celebrities or figures are used. By using iconic figures in the advertisement, false cause is produced because it demonstrates that using Old Spice will make an individual look like a celebrity. On top of that, over exaggeration is expressed because it is impossible to look like a celebrity by using old spice. Over-simplification is another fallacy commonly used, suggesting that Old Spice products will make you smell delightful. Moreover, the present advertisements are comedic, which many people enjoy. Combining all these pieces, the intended audience for Old Spice shifts from older men to young teenage boys and women buying men products. The shift of the target audience is needed because there are many other brands that function similarly to Old Spice. Therefore, the changes allowed Old Spice to compete with other companies. Overall, the advertisement changes makes Old Spice effective and
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