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Rhetorical Analysis Of Donald Trump's 'Deplorable'

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In the “Deplorable” commercial published on September 12, 2016, Donald Trump creates a short clip using criticism against Hilary Clinton for her statement calling Trumps advocates deplorable. By exploiting her statement and wanting to gain supporters, Trump attempts to create a bad reputation for her in order for. Trump uses rhetorical tactics like the type of music, background effects, and his use of vocabulary to grab his viewers' attention and give them reasons to support him through this Presidential debate. My purpose is to show each of these techniques Donald Trump uses in his commercial to be able to give Hillary a bad name which may help him win the 2016 Presidential election.

The commercial was made to create this bad interpretation …show more content…

Trump uses Hillary’s words against her to convince people who will soon vote (Hard working people) for the 2016 Presidential election, that she feels that they are unworthy or a disgrace. The music being played in the background also makes it feel as if something bad is about to happen. Strong font texts are used to really pinpoint the argument against Hillary’s statement at the end with a picture of her in the back. Trump uses logos by appealing to the people offended by Clinton's statement. As for ethos, he provides audio stating how he approves the message made by the commercial with a picture of him holding his thumb up. At the end of the Credibility to trump is placed at the bottom of the screen in all caps which says “Paid for by Donald J. Trump for President, INC. Approved by Donald J. Trump.”

The use of vignette appears during Clinton's speech creates a suspenseful feel helping to point out how bad Hillary’s statement is. Much of the texts being used in the ad are all capitalized and strongly bolded revealing how much Trump wants his point to be known. The most noticeable feature of this article is the use of her actual word deplorable which he uses throughout the commercial with repetition. Even though it was said once Trump wanted to remind people looking at the ad how her use of the word deplorable shows how she feels towards

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