Rosetta Stone Ethos Pathos Logos
Timothy Jenkins R.A. Rough draft English110 2-17-16 In a 2010 Rosetta Stone commercial, the company successfully utilized pathos, ethos and logos in the selling of their product. Some background information about Rosetta Stone is that it is a company whose name comes from the Rosetta Stone found in Egypt. The stone was used to help decipher hieroglyphs and their goal is to sell their software to help with language acquisition. After viewing this infomercial, I came to realize that their intended audience were people who wanted to learn a different language but hadn?t done so. In this paper, I will explain how each of these rhetorical devices were used and to what affect it held. The use of ethos in this advertisement is critical to its success. From the beginning, Rosetta Stone establishes their credibility by showing their recognizable logo as a successful company, they include numerous customer reviews and they exhibit confidence in their product by offering a money back guarantee for 6 months. The effect that this has on a viewer of the advertisement is trust in what they are about to tell you. All the customer reviews also establish a bandwagon appeal and make it appear that …show more content…
Virginia Mann, PhD explains specifically how the brain learns a new language. By using the Doctors, Rosetta stone appeals to authority. People assume that Doctors with their PhD are more knowledgeable than they are and are prone to believe them and listen to their argument. This is an example of how the logos and ethos are interrelated. Naturally, people want to learn a new language the quickest way possible, while having fun. Rosetta Stone deciding to track the progress of individuals over 8 weeks demonstrates the speed at which people can learn and establishes credibility since it?s coming from
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