Marketing plan Is important to the company because it is mainly focused on success, and that lack of a marketing plan will lose the company a lot of money Samsung is characterized by a variety of production areas where it applied its Samsung has pursued multiple ways of selling and marketing its electronic products because it aspires to excellence and development in technology and continues to sell according to customer taste.
First, (Understanding the Market) Samsung went to the electronic field when it noticed that the market needed electronic devices.
Secondly, I looked at (selling) Samsung realized what the market needs and the quality of its service to consumers. Now it has 25 production centers and 59 sales branches.
Thirdly, (understanding the customer's need) which clarifies the meaning of "digital convergence", which is linked to important devices in human life, such as home appliances, smart phones and office equipment.
Four (determines marketing method) Place the outer envelope of the product in a very sophisticated way to reach a rich layer.
Five (Significant sales achieved) Samsung has made big profits in the sale of electronic devices, sold about 56% compared to Apple.
Sex (Budget Diagnosis) Samsung has set a future sales profit plan 400 billion in 2020.
The product marketing methods have varied
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The company will use this method variety in advertising, including telephone alerts. The company spends a lot of money on advertising, such as spending $ 14 billion this year on advertising and promoting its electronic production. Therefore, these devices are not limited to a specific age group but included children in both smart phones and tablet PCs, providing security, ease of control and creating an easy device for young people using one console to meet multiple needs You can connect a device to a wireless network and print the document once it is sent Order by
The company had a number of marketing implications including the lack of market segmentation, the fragmented and inconsistent brand messaging, and the skepticism faced internally about marketing in general. As a result of the new management initiative in 1993, the direction of the brand started to change. Eric Kim was hired as the right person to take Samsung global. However, aside from changing the brand perception globally, he needed to change it internally among Samsung employees first, and once he achieved that, he started working on repositioning the brand externally. First, he formed the “Global Marketing Operations” (GMO) team to research and manage the new brand.
That is the firm spends over “four hundred million dollars on advertising” for its various products aiming to target different slides of the customers in the global market as it floods the market with various products. This strategy comes with another one that is the pricing strategy , Samsung’s products are inexpensive if compared with other competitors. This strategy has enhanced the position of the firm to be one of the largest in selling products as it targets all the slides of the communities worldwide( David and Enrich 2000)
Porters Five Forces Analysis: Samsung Electronics Introduction Samsung Electronics focuses in three specific areas; Consumer Electronics, IT & Mobile Communications and Device Solution. Porter’s Five Forces model has been used to analyse Samsung Electronics competitive position within the global market they operate in. By using this model, an evaluation of their current position will highlight which of the five forces are “affecting the intensity of competition in an industry and its profitability level” (Jurevicius, 2013). Nevertheless, when conducting analysis on an international company such as this, studying of market trends is already carried out thoroughly to ensure that they are fully aware of that market, in order to achieve success and maintain within it. With this in mind, it would be considered that Samsung Electronics would have a relatively good competitive advantage against other rival companies.
2. Analysis of the Marketing Environment Social Forces I. Demographics Samsung phone target audience are age, income and occupation. It is because for age, there might some phone design and functions that does not suit them especially for elderly & children use. However, technology is now advanced, even elderly age more than 50 years old uses smartphone for their own benefits such as health apps and etc. For income, not all people have the ability to purchase better functions and design yet expensive smartphone.
TCii (2011) describes the importance of digital marketing that as the world is moving from analogue towards digital, people are consuming more and more digital content on a daily basis just as increased usage of mobiles, computers at works laptops and other gadgets-the companies who have yet not recognized this in their marketing strategies need to adopt it fast. The pace at which world is focusing on digital marketing it is possible that soon it will eliminate the traditional forms of
Monthly Market Pulse, “Apple has significantly increased its lead over Samsung in the premium smartphone market ($400+) since the launch of the iPhone 7. Over the summer, Apple was selling just over 50% of the global premium smartphones, and Samsung was selling just under 25%. By December 2016, those numbers had grown to 70% and 17%, respectively” (Mills,2017).
# If that someone is an ordinary labourer, he would have not enough money to buy an Apple product 2- Race # Apple product can be suitable to all women and man. They can use this product to communicate each other and this can save time if they were in a hurry for a documents.
However, choosing the appropriate technology is essential to the success of the advertising industry because different markets prefer different ways of conveying information. The use of applications in phones or e-commerce to order goods and services all over the world may be appropriate to a certain market, but media may be appropriate to an illiterate market (Porter, 1998). The development of smart phones is also an added advantage to the development of marketing activities in the advertising industries. For instance, in Singapore China the Taxi industry uses the application in the smart phones to access the consumers. Although the media are one of the appropriate medium to convey the adverts to the consumers,
Process Strategies The process strategies, for such a large manufacturing company, would need to be varied. The production process type would be determined by the product life cycle stage at that time (Thayer 2004).Product life cycles for items such as smartphones and tablets do not generally follow the standard life cycle stages. The maturity stage can be interrupted by discontinuation or irrelevance of a technology, which recommences the cycle (Giachetti & Marchi 2010). Incidentally, during the product life cycle of these items, a cyclic improvement of both process and product is required to stay in contact with market changes.
1. General business strategy 1.1. General business philosophy Samsung work with the aim of developing innovative technologies and provide people with efficient processes so that regularly new markets are created and they continue to rule the digital work. They follow five core values including: • People: Samsung gives all the resources and opportunities their people need to give their best. • Excellence: Samsung makes sure to provide their customers with excellent products and services.
Sensitive market to these kinds of products are commercial line and offices those has to get technological interface to attain day to day tasks. Samsung has contributed in so many innovative products to make users life easy such as tablets, mini laptops, and televisions to provide with the wide range of technology for personal use. Samsung is known for its colors and picture quality in the
Most people today, own one at least one technological device which could be one of the access platforms that form online channels the company may apply for their digital marketing to achieve profitability and retention of customers. Chaffey and Ellis-Chadwick (2012) state that a digital marketing strategy is constantly needed to provide a sense of direction for an organization’s online marketing activities so that they integrate with its other marketing activities and support its overall business goals. According to Parise et al.
In the market, we can purchase refrigerators, washing machines and other devices with enabled with touchscreen displays. This will make more convenient and human lives easier. For example, imagine a washing machine washed the clothes and dries it for you when you got into the washing room- ordered by a human through the phone. 3. Smart Lighting controls: Turning on and off the lights were done by using a smartphone or automated system.
2. Introduction Defining an effective Marketing Communication Plan and Communication Mix through a well researched strategy will not only help to reach out to potential customers, but it will also help to adapt and respond to the ever changing marketing environment. This report starts by examining the various promotional tools used by marketers in the marketing of their products and services, including the advantages and disadvantages of the tools. The report goes on to examine the meaning of Integrated Marketing Communication (“IMC”) and the importance of measuring the effectiveness of the Promotional Campaign.
The first stage represents attention or awareness. It refers to the ability to attract the attention of the consumers and how do the retailers will make buyers aware of their products or services. In our modern world the presence of the internet has help a lot in the word of business especially when it comes to giving awareness of a product or service that a company offers. The second stage is interest (tdisdi.com) is one of the most challenging stages in the AIDA model. This includes demonstrating of product benefits and advantages instead of focusing only on its features, to make people get interested in their product.