Yup, it’s Girl Scout Cookie time in our part of the world. [And, yes, my English teacher DID tell me never to start a sentence with the word “Yup.”] For those of you who are unfamiliar with the sights, tastes, and overall experience of helping your daughters sell Thin Mints, Samoas, and Do-Si-Do’s, you’re missing a fundamental and wide-ranging education about the dynamics of sales, selling, and salespeople. Here are some points I’ve garnered while helping my daughter, Rebecca, age 11, and Troop 3129, make their sales numbers. These pointers are hard-earned, field-tested, and as applicable to you and your business as they are to Rebecca and hers. 1. It’s who you know. It’s true: the cookie business is a relationship business. Our next-door …show more content…
It’s not about the product. It’s time to get the lawyers upset. Ready? Girl Scout Cookies, for the most part, taste terrible [Thin Mints are the one exception, in my humble opinion]. And they have enough fat, calories, and cholesterol in them to power a small Japanese alternative fuel vehicle. You want good cookies? Buy Oreos, Mallomars, Ginger Snaps, Nutter Butters, Grasshoppers, Deluxe Grahams, Fudge Sticks, etc. etc. Yet Girl Scout Cookies sell like crazy, year after year, donating millions to the bottom line of Girl Scouts of the USA. 3. It’s not about price. Girl Scout Cookies cost $3 a box. The smallest box, by weight, is 7 oz. and the largest is 10 oz. Most retail cookies come packaged in a “small” size of around 12 oz. and cost about $2.49. Girl Scout Cookies even give premium brands, such as Pepperidge Farm, a run for their money when it comes to high cost. Did I mention one of our neighbors bought 9 boxes at a …show more content…
It’s not about need. Face it, nobody NEEDS Girl Scout Cookies. In fact, when the girls were out doing a “Cookie Shop” at a local hardware store (local merchants, malls, and grocery stores allow Girl Scouts to set up a table for sales on their premises to support the cause), the number one objection we heard was “I already have some Girl Scout Cookies at home – more than I need!” So, why did they buy? Because they had a relationship with their salesperson that was more important than their need, desire, or use for the actual product. Hey, did you know that Girl Scout Cookies make great gifts, freeze really well, and are only sold for a short time each year? Can you learn from this and apply the lesson to YOUR sales
To further highlight this problem Critser explains that, “Beyond the immediate contribution of more calories to the diet, the very nature of modern snacking may be pushing children toward obesity” (Critser pg.41). The companies that had the largest stake in this market ran extensive ad campaigns directed at children, though the products that they produced were anything but conducive to healthy childhood growth and development. To compound this problem even further was the fact that already underfunded schools were jumping at the opportunity to earn substantial amounts of money in partnering with these corporations. To go into further detail it’s explained that, “For agreeing
The founding fathers of fast food giants, including Ray Kroc and Walt Disney, were among the first to develop and focus on marketing to children. In a response about advertising Schlosser shows just how knowledgeable they were, “Hoping that nostalgic childhood memories of a brand will lead to a lifetime of purchases, companies now plan ‘cradle-to-grave’ advertising strategies. They have come to believe what Ray Kroc and Walt Disney realized long ago -- a person's ‘brand loyalty’ may begin as early as the age of two”(43). Schlosser explains how Ray Kroc and Walt Disney purposefully targeted children to build loyal customers. Their intent was to attract children so that they would drive their parents to take them to fast food restaurants.
Dear Pepper: How the Cookie Crumbles While inventions and creations are beginning to cost more money, people get the idea that they deserve stuff for free rather than paying the price. Regarding stores, small businesses, or even food stands, people ask for free items rather than financially supporting them. In Liana Finck’s satirical cartoon, “Dear Pepper: How the Cookie Crumbles,” the author expresses her criticism and argues that she loves to make and sell cookies, but it is very irritating when people ask for free cookies because she works so hard to make them.
111). The main reason why this is one of my favorite aspects of this book is that it encourages “reasonable down-selling” (Spoelestra, 1997, p. 112). I think that too often salespeople try to only upsell customers, and that can end in a bad experience for the customer, or not sale for the organization at all. I believe that if all salespeople abide by this rule, then organizations will be more successful, as customers will actually be purchasing something they actually want and will enjoy, which increases the chance that they will be a repeat
This makes me see that Wicked Good Cupcakes is an ethical company that is tried to keep the prices lower and provide to everyone. Wicked Good Cupcakes targeted their audience by Instagram and Facebook advertisements along with their personal website. These ads focused on the company being a family owned and operated business that always kept family first. They clearly engaged with them by videos and podcasts showing how the business started on family morals and how they have personal experiences with each customer.
Today McDonald’s has many more competitors such as; Carl’s Jr., Sonic, Chick-Fil-A and Burger King, which now provides kid’s meals with toys. Parents are infuriated by the fact that the free toy is making their children want the unhealthy food, yet they feel obligated to buy the meal to make their child happy. Though these children are still more interested in the popular the toy and will beg their parents to buy the meal from the fast food industry. Nevertheless many parents have stood up against the toys in their child’s meal. In Santa Clara, California there has been a banment of toys in children's meals.
250 million girls live in poverty today. The girl 's family will have to use their money to send the sons to school before sending the daughters because women lack the same power as men in these societies. Girls will have to resort to selling herself in order to support their family. Anyone can help by donating to these girls and their families. This will help them reach their full potential and shape the future, support global economies, and break the cycle of global poverty.
But, these were bunnies and the box read “Annie’s”. I had a preconceived notion that these Annie’s Bunny Grahams were the company's way of getting over on society. The marketers had put a new label on Teddy Grahams, changed the shape of the snack, and used the same exact ingredients. Moreover, by adding the words “organic” and “homegrown” the product could sell at
It all started one day while I was selling Girl Scout Cookies. I went to our new neighbor’s house, when I stepped inside, her 8th grade granddaughter, named Brittany, was struggling with her Algebra assignment. The grandmother had no clue how to help her, so I offered to explain it to her. That is when I found out that I had a knack for explaining mathematics in an easy to understand way. I started helping Brittany at school; at first it was a little bit here and there.
No candy bars wait in the checkout lane, ready to spark a parent-child battle of wills” (Steingraber). Readers, mainly parents, will begin to reminisce about their child begging for the candy bar in the checkout line. Steingraber allows her readers to be in her position, and this will have them to understand and accept her argument much more efficiently. Sarcasm can be seen throughout Steingraber’s essay that appeals the reader’s emotion. She continues to share relatable stories to the reader by applying sarcasm and humor as she says, “Well, this is a watershed moment in parenting, I thought, as I handed each of my hungry children a little red and yellow sack, warm with food” (Steingraber).
This statement is so true because when my little brother sees toys or junk food on television he immediately begs my parents to buy either one for him. The majority of commercials during programs aimed at children are for unhealthy high-fat, high sugars or high-salt foods with little nutritional value. Not all parents are aware of how their children are exposed to marketing campaigns that influence their children. Some top food choices for kids attack kids by their appealing commercials. The commercials use bright colors, a funny icon cartoon character, older kids, and catchy phrases.
Author of the essay “Eat Food: Food Defined” Michael Pollan, states that everything that pretends to be a food really isn’t a food. Michael persuaded me into agreeing with his argument by talking about how people shouldn’t eat anything their great grandmother wouldn’t recognize as food and avoid food products containing ingredients that are unpronounceable, lists more than five, and contains high fructose corn syrup. He opened my eyes to information I wouldn’t have thought about or researched myself. He got into depth about a type of Sara Lee bread that contains way more ingredients than needed to make the bread, including high fructose corn syrup that isn’t good for you. Marketers are doing this to sell more of their product by making it taste
Grandma’s Best currently has a broad product/narrow- medium market focus. The firm offers products in all five categories within the confectionery industry (chocolates, soft candy, hard candy, holiday specific chocolates and biscuits/cookies). Grandma’s Best primarily targets the middle to higher end retail outlets and gourmet shops. Grandma’s Best has .05% market share of the United States confectionery market which consists of three considerable players. Mars, Inc. owns 30.2% of the market, Hershey Company owns 27.7% and Kraft Foods, Inc. owns 7.2% followed by other companies who own 34.9% of the market.
The first persuasive theory that we decided to use guarantee. We are using guarantee because we a promoting the audience that they get to make their own potato just the way that like it. So we are guaranteeing that they will love the potato because they are the ones that are making it. The second persuasive technique we decided to use was Altercasting. After conducting proper research we discovered an effective marketing technique that works on parents which are our target audience is to play on their guilt which in this case would be implying a good parent should come support their kids service trips.
Annotated bibliography Baking cookie Garrick S., (2012, July 21), How do I make cookies that are soft and chewy? Retrieved https://www.quora.com/Baking-How-do-I-make-cookies-that-are-soft-and-chewy. Abstract: This source is credible because it's written by the expert of cookie maker, which have 20 questions and answers and this website is world wild which it follow at the end by .com. This article described when the author tries to bake cookie and he found that his cookie was too dry and not chewy.