ARAB OPEN UNIVERSITY FACULTY OF BUSINESS STUDIES (MBA) B 820 _ STRATEGY (TMA ONE)_ TUTOR MARKING ASSESSMENT _ Fall, 2014 TMA ONE: Answer Bader Abdullah AL-Sumri (130348) Question 1: strategies, deliberate or emergent 1) Introduction Planning, and particularly strategic planning, has been characterized as a learning process. However, in practice, the extent to which strategic planning constitutes a learning process seems to vary widely. Some authors argue that formalized strategic planning processes discourage learning and may thus be counterproductive to the effectiveness of planning. Despite the importance of strategic planning for management, little empirical evidence has been …show more content…
It can thus be seen as “a process by which managers discover where they are, where they want to go, how they believe they might get there, if they are getting there, and, as they proceed, if they still want to get there”. To do this efficiently and effectively, planning must take into account both the company’s complexity and its relevant environment. It does so in many ways, which include forming different levels of planning. Effectiveness of anticipation: The starting point for strategic planning is anticipating an action. The results of this process are plans (outcome-based instructions). The effectiveness of anticipation indicates whether planning is pointed in the right direction. Effectiveness of implementation: To put strategic plans into practice, the plans must be coordinated and communicated to executives in an appropriate way. Here, “implementation” refers to all such measures within the context of the strategic planning process. The effectiveness of implementation describes to what extent objectives, which were anticipated during the planning process, are actually …show more content…
Will start with application of Michael Porter’s generic strategies to ‘Affordable sky’ (a new, no Frills airline) which is about to enter the U.S. market. Second we will try to work as a consultant for Affordable Sky’ airline, and based on the above excerpts about the airline industry, will try to choose the suitable entry strategy for this new company to adopt and we will try to explain why, finally we will discuss which diversification strategies or alternatives we may suggest and why? Also, explaining why we would advise Affordable Sky against having a joint venture with another established airline company. The question headed with this statement: ‘Recently, the growth and profitability of commercial air carriers in the USA has been impacted by many external factors. This industry saw four major players (United, US Airways, Delta, and Northwest) file for bankruptcy protection in the last decade or so. With a rise in fuel prices and environmental factors (such as terrorist threats) reducing air travel, airlines continue to struggle. In union environments, where staff (like pilots and flight attendance) is heavily unionized, the industry has not been able to cut their labor costs. New low-cost industry entrants are adding to the pressure the traditional
403 1. The difference between the following terms are: Strategic management is the process of assigning responsibility to implement and monitor the activities that must be accomplished to reach the goal. Strategic planning is a method used to define the tasks and operationalize activities that must be accomplished to reach an identified or agreed-upon goal. Strategic thinking is a mental process of synthesizing and analyzing information to envision the strategies and tactics needed to achieve an ultimate goal. Strategy is a set of related actions that leadership makes to increase the organization 's performance on agreed upon and significant outcomes and benchmarks.
Once a strategic plan is in place Policies and procedures need to be implemented so that your employees are aware of how we will meet our goals. In the VA strategic plan for 2010-2014 their goals were people-centric, results-driven, and forward-looking. With these goals they were looking to “ increase Veterans’ access to benefits, eliminate the disability claims backlog, and end the rescue phase of Veteran homelessness.” (Department of Veterans Affairs: Strategic Plan FY 2010-2014, 2010)
Lead on Safety Body Armor Rick Emmert American Military University Marketing 201 Professor Eric Harter The strategic planning process. Strategic planning refers to the organizational activities in the management structure of a business, which focuses on the use of different resources to meet its set objectives and strengthen its operations. A comprehensive strategic plan ensures that all the parties involved like the stakeholders and employees all work hard to achieve the agreed goals. The ultimate advantage of deploying the use of a strategic plan is to enhance the overall performance of an organization.
Essentially a strategic plan is an extensive inspection at where the organization is, where it wants to be, and how it can get there. The
Comprehensive Exam Section II A school’s need for strategic planning is crucial for several reasons and is imperative to attain the ultimate goal of students’ educational achievement. Strategic planning communicates a shared vision, mission, and values. A strategic plan organizes the school, staff, and time, defines how success is measured, helps with decision-making, responsiveness, and innovation, increases communication, keeps everyone in the school connected, and provides the framework for students’ educational achievement (King, 2023). Kotter’s Eight-Step Model
Looking at the respective case studies, SIA, EA and Lufthansa have shared similar challenges like striving for cost effectiveness and differentiation from competitors. Despite these similarities, SIA and EA seem to have survived throughout as an individual highly recognized brands while being involved in Star Alliance overshadows Lufthansa. As well, Lufthansa also operated with higher labor costs than low-cost players or emerging market competitors – years of union advocacy, pension fund obligations, and industry regulations forced these airlines to devote a larger share of revenues towards labor benefits. EA advantage mostly comes from government support and their self sufficient in fuel compared to the other two airlines. External factors like fuel prices or government factors may affect the airlines, but the root of sustaining competitive advantages still lies within the organization’s strategies and core values in order to gain
The inauguration of Virgin Australia Airlines, by Sir Richard Branson, as a domestic carrier in 2000 basically aimed at the convenience of the budget travelers. The Airlines was inaugurated as relaxed informal airline. Sir Richard was open-minded, amiable, and generous with his management team, imaginative, audacious and exclusive in his thoughtfulness. Initially started as a low-cost carrier, the company improved its services to turn itself into a “new-world carrier” as described by themselves (Virgin Blue media release, 2011, para. 2).However all these faltered when Qantas’ past marketing manager took over during 2011.
Implementing the decision Controlling is a managerial activity in order to monitor the implementation of the plan and to make curative
Delta created its separate subsidiary in response to competitive threat of low-cost airlines. In addition, its subsidiary used pilots of its parent airline with independent decision-making authority. Does song have an effective strategy? Evaluate strategies by using three tests of effectiveness? Low-cost airline: Faster growth of low-cost aviation industry with homogenous service makes this industry fragmented across the United States.
United Airlines is the second largest air career in the world. It was established in 1927 from the merger of 4 companies. In this essay, Q1 will discuss marketing environment of UAL and how changes in the environment can impact it; Q2 will define segmentation, market segment, targeting and positioning and how UAL uses to segment its market in order to grow then in Q3 SWOT and its components will be defined and applied on UAL. Q (1.a): Marketing environment refers to “The actors and forces outside the marketing department that affect marketing management’s ability to build and maintain successful relationships with target customers” (Kotler, 2011). And it consists of Micro environment and Macro environment.
As with value chain integration, companies in the industry have embraced a scattershot approach. Pearce & Doh offer a better approach: identify those opportunities where the core business activities and the scope of the company’s operations create genuine leverage to bring other stakeholders to the table, creating lasting beneficial change. Airline management, collaborating with their stakeholders, should work to identify the One Big Thing a airline could do that would make a lasting positive change, rather than focusing on multiple things at
Planning- The process of making plans for the reasons service provision. 3. Implementing- Putting the plan in to effect.
For instance, with the global financial crisis and later the Eurozone crisis, the number of travellers has significantly reduced due to economic hardships. This has affected the profit levels of the airline as well as slowed down its growth prospects. The airline also faces intense competition from other low cost airlines forcing it to extensively invest in product differentiation to counter the competition. This is an expensive
The challenge of educational reform is not only an educational issue, but also a political one. The idea that the American education system is broken is not new. The American people have been told time and again that we need to catch up. The message and fear this sends is that our American students are behind the rest of the world.
It is the planning before the action. In includes many activities like making decisions, making strategy for organization etc. At this time strategic planning is an important part of strategic management. Strategy describes how the goal achieves by using the available resources or what kind of resources they need to achieve the goals. This strategy is used when the organization wants to set the goals and wants to make the planning to achieve these goals by available resources.