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Swot Analysis Lowes

1320 Words6 Pages

Lowes Lowe’s Home Improvement company that specializes in home projects, appliances, lumber, and garden. This paper is to give an insight of macroenvironmental factors, the five-force model, VRIN test of tangible and intangible resources, and a SWOT analysis to help give a better understanding of this company’s operational system. Macroenvironmental PESTEL PESTEL analysis is used to describe how a company functions and how they use the information to move forward in their business. These six factors are used to help the business make sure they are functioning the way they should and take responsibility for their actions if the business fails. These six factors are in the business to make sure they use these dynamics to run more efficiently …show more content…

They offer a different variety selection of products from appliances to building supplies. The large network of stores could draw in different interest of customers. Customers with different wants and needs would potentially help by offering merchandise that grabs the customer’s attention in a specific area. Logistics and distribution is they own and operate many distribution centers without third parties involved. As owners and operators of the centers that helps them to decrease the sales volume. Multi-channel experience has offered customers a selection of how they shop and receive their products. They have three choices to choose from in-store, online, or on-site. All three helps the customer to be able to shop anywhere at any time. A customer may want to go online to look at what Lowe’s offers this will give the customer a chance to view all products without having to go in-store to find an item (Lowe's Companies, Inc. SWOT Analysis, …show more content…

Increasing a wide offering of home improvement merchandise to customers, like do-it-yourself and home kits may be the key items to help increase sales. The more they advertise on their diy products the more their numbers are likely to increase. Immigrating population also has an impact on increase sales, as well as the opportunity to expand. Hispanic population is likely to grow by two thousand and sixty. E-commerce and m-commerce is the retail sales. The retail sales have increased with the omni-channel of buying online, picking up at the store locations, or shipped to customer homes. Lowe’s has an app for customers to download and become able to shop anywhere at any time with a touch of a finger (Lowe's Companies, Inc. SWOT Analysis,

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