Tetra Pak Core Strategy

Tetra Pak
Tetra Pak is responsible for developing, manufacturing and creating marketing systems for processing, packaging and distribution of liquid products. They are a Swedish based company at first hand but are also a parenting company for the corporate group which is privately owned and therefore not stock-market listed. Tetra Pak operate globally through 40 market companies, which are all subsidiaries to Tetra Pak International SA, doing business in over 170 countries. Because of the low relative cost of its end products, the developing world has been an important market for Tetra Pak from the start. Even more so nowadays due to the rising income levels on these markets which enables a higher consumption of protein rich foodstuffs such as dairy products.
Tetra Pak bases the decisions they make on their corporate culture and their core values on their corporate spirit. Tetra Pak consider themselves to be a one large team that all share the same core values and ethics, which they believe to be the source of their competitive advantage.
On their website Tetra Pak claims that their core values can be classified into four different categories.
1) Customer focus and Long-term views: Tetra Pak that in order to provide the best solutions whenever and wherever food is consumed one must have close relationships with suppliers and customers. Therefore they aim to focus on putting customer needs first and being innovative in order to add value and inspire their customers. They