Causes
According to Amin & Noor (2013), the E-consumers generally refer to the purchaser of goods and services over electronic systems such as Internet and other computer networks. This new group of consumers is increasing in number over the years as on-line shopping become a trend and manifestation of modern life style.Based from the Paynter & Lim (2001), E-commerce would provide consumers with benefits such as interactive communications, fast delivery, and more customization that would only be available for consumers through online shopping. Product information in the Internet is more compact and it ranges from various sites. Users have more opportunity to choose and compare products they want to purchase or easily find and select specialized products. This kind of open market place would increase competition, provide benefit for industrial buyers as it will promote better quality and more variety of goods.
Nowadays, the desires to shop and buy through the Internet become a trend to the people. Usually, the rate when people use to online shopping is during the festival season such as Hari Raya Aidilfitri. This is because, the shopping on the Internet deals with many purchasing opportunities and assorted with the special product to be sold to the customers. These opportunities make the online shopping or internet shopping can be convenient, economical and safe, fun. Moreover, without an extra cautious, the online shopping will be a venue for other people or named as
Online shopping has become more and more popular over the years, and studies show that it will only get bigger as time goes on. Online shopping is popular because one doesn’t have to leave home to buy it, it’s fast and easy, and products get shipped to the front door. Another big marketing tool used on the internet is the stock market. Online stock marketing makes begin apart of the stock market much easier and efficient. Online banking is another reason why marketing on the internet is so cool.
Background For the past few years, internet has been greatly used in the field of marketing. Consequently, a window of opportunities has been opened for marketers worldwide. Through internet, one can possible exploit various opportunities such as; online retail store, public relations, customer service, branding and advertising. Internet also provides great opportunities for retailers who operate online (Hanson & Kalyaman 2007). The retailers sell large amount of product and services thus increasing their business profit.
The term Internet has evolved into many meanings since its birth and has become an essential tool as a distribution method. The users being consumers and makers are aware of all situations and give them a headed advantage and an increased competition scenario. The development of e-commerce from mere advertisements to websites and applications on mobile has seen a new tail in making, tossing the old school methods for a leap. This also requires understanding of how the consumers of the targeted market approach this new technology over the traditional approach.
• SWOT Analysis - External Focus Opportunites - Increase online sale, Customized Jewelry Line With an estimated e-commerce growth of 25% per year, going online is becoming essential for a company. Consumers ' traditional perception of buying products/services changed. They are now looking for convenience and they want to be able to compare product easily. Tiffany, through its well-developped website www.tiffany.com, took advantage of this opportunity to offer a large selection of products.
It has a big impact on the sales and growth of e-commerce. Since the need of the customer for the information and specification of the product that they need can easily be access thru internet, shoppers will have different choices what product to buy. Because of this e-resources, they will also have the choice what online shop will they trust. In addition, an owner of online shop should also consider the design of the website to persuade their customer.
The advancement of technology has elevated the performance level in which businesses sell products and how consumers purchase these products. With improvements in machinery for mass producing products, there are now opportunities to sell products across the globe. The traditional method of shopping has been a part of many societies for ages. Persons would exchange items so that each could receive what they require. Purchasing items online has recently become a new trend and has influenced the majority of consumers.
We all know that shopping at stores requires us to go to mall or department stores in buying supplies and spend our money. Now we live in the age of internet and buying things can now be done by clicking a mouse. Because of the numerous benefits of shopping online more and more people these days prefer online shopping over conventional shopping. But which one gives us the best benefits? Our discussion centered on three differences between shopping at stores and shopping online.
Since the beginning of the 1990’s, e-commerce has radically changed consumer behaviour by introducing new retail channels (Ngai and Gunasekaran, 2007). Serious attempts to trade online started to emerge in the mid-1990s wheninnovative, technically savvy companies responded to the opportunities and challenges posed by the internet, to develop sophisticated web sites to serve customers, in their homes (Rayport and Sviokla, 1994). The present retail environment is characterised by new, store and non- store, retailing formats, a wide range of new products, use of new information and communication technologies and consequently, the changing customer needs. Moreover, the dynamic lifestyle conditions of consumers has resulted a change in their personal environment that contributes to a profound change in customer behaviour (Schröder and Zaharia, 2008). Retailing in the 21st century means doing business with customers on their terms (Mathwicket al., 2002).
Online shopping is very important, but in the past people don’t know how to used online shopping. They used traditional shopping or go to malls and shopping. Nowadays when the life is development and people know smart way which is online shopping it is easy and better than traditional shopping. Online shopping is very good because it is economic and least cost. With online shopping you can buy different things from different countries .Online
Online shopping has nowadays become a widely spread way of shopping among people on different continents and in different countries. Its popularity is constantly on the rise considering the spread of Internet technologies and the increasing share of online shops in the retailing business. Online shopping activities are gaining wide spread as far as they tend to provide the consumers with numerous benefits and increase the convenience of buying without leaving the house. The popularity of online shopping grows due to a range of reasons, including its convenience as well as time- and money-saving potential.
More and more people these days prefer online shopping than shopping in malls because of so many advantages and benefits. People from all over the world have accepted online shopping sites because of the convenience provided like from shopping in their pyjamas to convenience for elderly and disabled. Not only this, online shopping sites also provides a wider choice of products, avoiding upselling or impulse buying, better prices, good for the environment, and
In his book, “Amusing Ourselves to Death”, Neil Postman analyzes the change of mediums from a Typographic Age to a Telegraphic Age; but because technology has advanced since the 1980s, it does not address every new medium and its effects. One recent medium that dominates the internet is online shopping. With seventy nine percent of Americans making online purchases (Weller), it is quickly becoming a new tool for everyday life. This medium attracts every aspect of buying, from office supplies to dog treats. The demand for online shopping stores is increasing rapidly year by year.
E-commerce (electronic commerce or EC) is the buying and selling of goods and services, or the transmitting of funds or data, over an electronic network, primarily the internet. The terms e-commerce and e-business are often used interchangeably. The term e-tail is also sometimes used. Or what we know and familiar with as online shopping.
Now today’s the trend of online shopping is growing up very fast. Users have now the facility of shop everything what they want without going outside to stores and super markets. 2. Benefits for Students Studies You are a student and you miss the lecture.
Unlike retail, online stores can be accessed from anywhere if an internet connection and a net-enabled device are provided. With the internet being virtually unrestricted in regards to region, the customer is also able to get his hands on goods and services from abroad. In other words, his choice is not limited to local produce; instead a wide range of products from different vendors and countries are available. Additionally, orders can be placed at any time during the day, 24/7 without any delay. Thus the customer does not have to depend on the opening and closing times of physical retail stores.