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The Cheesecake Factory Case Study

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Despite the weaknesses, The Cheesecake Factory has several opportunities to increase their growth and build their business in the future in Canada. As entering into a new market, Cheesecake Factory can consider opportunities to introduce new menu items plus low calories desserts, with regards to the latest trend in Canada and implement a higher price on the menu to aid in offsetting any cost for key products and goods and services. Also, the restaurant has the opportunity for further expansion across Canada and on-brand licensing, which include things like frozen foods, cheesecake etc. to increase the revenue of the business in Canada. Cheesecake Factory further has the opportunity to operate certain locations and enter licensing, partnership,

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