The Importance Of Media Bias In The Media
Media is bias
All media is biased. The bias in media could be split into three main topics, advertisements and their effects on media, clickbait journalism, and political impact. Advertisements provide almost all of the money for mainstream media outlets thus giving them enormous power to control what our media outlets let into the public eye. Clickbait journalism has a negative impact on the population, misleading titles and eye grabbers trick people into believing things that aren 't the full truth. The last major point of discussion is the political bias that can be influenced and forced into media by near anything if someone has enough power. These are 3 of the most impactful things that can influence the content of a media outlet.
The influence of the mainstream advertising companies on the content of media outlets cannot be overstated. Up to 70% of a media outlets income comes from advertising companies, and because of this the advertising companies have the power to pseudo threaten companies by withdrawing their ads and income.
Some specific examples of high end corporations using their money as a bargaining chip are on YouTube. YouTube’s “Google preferred advertising” is an advertisement program for preferred channels on YouTube that holds nearly 50%
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Many of the faces on television, Conan, Jimmy Kimmel, and Ellen have to read from scripts given to them from their supervisors who write the scripts with a political motive. The media outlets will also promote ideas to increase the revenue they can acquire from sponsors, shareholders, and advertisers. This reduces the amount of people that express their true opinions on matters and can cast an overwhelming shadow on minority opinions. The political figures tied to the media influence it with their political power and money. Studies have shown that there has been an increase in the amount of bribery lawsuits attached to political motives than ever
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