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Value Chain Analysis Of Unilever

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The value chain analysis indicates the firms that strive to create superior products or services through focused differentiation strategy. To ensure the activities are tailor to the strategy Value Chain is used. How each activity generates value and linked to the strategy in UFS? Table 4: Value Chain Analysis Primary Activities How the activities are used to generate value? Has UFS aligned the activities to strategy? If so how? Inbound Logistic Have international suppliers who are approved by Unilever global company. They are trust worthy to meet expected standard and lead times. This allows Unilever to achieve effective supply chain management with quality products • To provide Premium standard products • On time delivery – with suppliers …show more content…

• Help to deliver Premium services for the industry customers Service Having a training center for internal chefs to try out new innovations and explore food solutions using existing product portfolio. • Aid to provide Premium products and services • Promotes Continuous Innovation Support Activities Value generated Has UFS aligned the activities to strategy? If so how? Firm Infrastructure Unilever is a global company therefore they have a strong financial backup to focus on high quality food solutions with continuous value addition • Helps to invest in premium products and services • Enough funds for continuous innovation Human Resource management Retention of skilled employees through a total rewards system to retain the consistency of quality of products and services • To remain a consistent quality in premium products and service. Technology Using premium technology solution such as SAP ERP to track quality throughout the supply chain. Further to deliver the products on time. • Helps to track an improve time to deliver the products to …show more content…

However, at the evaluation the unique resources and competencies are capable to deliver the value proposition of the company. It is much difficult in identifying the recognizing driven business capabilities in terms of attaining competitive advantage. The VRIO model is used analyze firm’s internal resources and capabilities to find out if they can be a source of sustained competitive

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