This second piece of writing is from my time enrolled in UW Stout’s Communicating with Emerging Media certificate program. This thesis driven essay is in response to a prompt for the Visual Rhetoric final project. The assignment was to complete a visual-rhetorical analysis of a controversial artifact of my choosing. In it, I was required to pose a question of visual significance and provide detailed, well supported answer using my own visual analysis and principles from the readings. While I am pleased with the finished product, writing this paper challenged my analytical and time managements skills and taught me something about myself.
Due to my interest in advertising, I chose to analyze a vintage print ad for Van Heusen ties. This image is brimming with strong sexist undertones and is a reflection of both gender roles and attitudes of the 1950’s. Particularly, the use of gender roles and how they are communicated in the individual elements as well as the composition as a whole is intriguing. I enlisted the reference librarian to help me research and she went above and beyond my expectations. Without her help, I would not have found the sources I did. Overall, it taught me to seek out new
…show more content…
Writing a paper of this magnitude while juggling work and an additional class was a challenge with other things competing for my attention. To accomplish this task, I set personal milestones, broke the paper into into smaller, manageable chunks and eliminated obvious distractions. While these techniques were helpful, I still needed something else to help keep me on track. I found the need to transition from managing time to managing my attention in order to help me achieve my goals. After exploring different time management techniques, I stumbled upon the the Pomodoro technique, which helped realign my attention habits and train myself to be more present and
Abstract In the contemporary capitalist society, the marketing of higher education adopts a highly capitalist-focused rhetoric, with commercials promoting students’ choices in favour of specific educational establishments for financial and not intellectual reasons. Educational institutions use various methods and techniques of persuasion to frame the audience’s beliefs and values in favour of certain educational choices. In connection with pervasive presence of propaganda techniques in marketing, this paper presents a visual and rhetorical analysis of higher education print advertisements’ analysis. This analytical study is intended to show how marketers of higher education reinforce problematic representations that can be read as discriminatory
I start this rhetorical analyses asking a simple question, is creative content everything? Netflix (on-demand internet streaming media service), an innovative service that allows people to watch movies, TV shows and cartoons in your TV at home or in your smartphone while you are in a bus or train for example, can quickly answer this question with a no. The article that bring these concerns and here in analysis is “Why Content Isn 't King: How Netflix became America 's biggest video service” written by Jonathan A. Knee. Addressing this issue the author brings up details on a topic that has affected directly good part of the population. My objective in this analysis is determine if the article influence and captive the attention of the
Many people today are constantly exposed to advertisements and social media. Whether that be on television at the gym, scrolling through social media on lunch break, or in the car on the way to work, modern society has embedded constant visual rhetoric into their lives. Being exposed to such a thing has almost dulled modern day’s senses to all the elements of visual rhetoric in an ad or a magazine. Among the galleries of the online baseball book This Great Game there hides an image of the hall of famer Jackie Robinson after he had been hit in the head by a fastball. The illustrator used careful tactics of photoshop, diction, and framing to push forth the message that Jackie Robinson shone as a beacon of light for the civil rights movement and
Multimodal Rhetoric is the use of design elements, such as images and charts, to enhance the argument through visuals. My use of multimodal elements was to aid in the persuasion of the current problem. I did not rely on the design elements of the report to make my arguments. I was confident early on that I would use multimodal elements as an enhancer, rather than a crutch. I chose the use of comics because I feel they are an efficient use of pathos and logos.
For my final project of the semester, Project 4, I decided to revise my rhetorical analysis of project 2. I took your comments and feedback very solemnly, to avail further my inditement. I understood the feedback consummately, and optically discerned precisely what I needed to do. The main thing I wanted to fixate on was understanding that the paper was filled with many conceptions, and constructing it down to precise conceptions, and expounding them exhaustively. I abstracted some conceptions that I believe that weren’t apart of the process of explicating the argument or how it works.
I chose a photograph to rhetorically analyze for this discussion. I saw this photograph on one of my friend's Instagram feed and I had a lot of thoughts about it, so I thought it would be perfect to analyze. My initial reaction to this photograph is thinking how creative, yet strange the imagination of the creator is. Of course, this photograph is lift to interpretation, but I perceived the purpose of the photograph to be of amusement because it makes me laugh and smile every time I see it. Even if you personally do not like cats, I am sure that this photograph will make you smile.
In Advertisements R Us by Melissa Rubin, she analyzes how advertisements appeal to its audience and how it reflects our society. Rubin describes a specific Coca-Cola ad from the 1950’s that contains a “Sprite Boy”, a large -Cola Coca vending machine, a variety of men, ranging from the working class to members of the army, and the occasional female. She states that this advertisement was very stereotypical of society during that decade and targeted the same demographic: white, working-class males- the same demographic that the Coca-Cola factories employed.
Advertisements: Exposed When viewing advertisements, commercials, and marketing techniques in the sense of a rhetorical perspective, rhetorical strategies such as logos, pathos, and ethos heavily influence the way society decides what products they want to purchase. By using these strategies, the advertisement portrayal based on statistics, factual evidence, and emotional involvement give a sense of need and want for that product. Advertisements also make use of social norms to display various expectations among gender roles along with providing differentiation among tasks that are deemed with femininity or masculinity. Therefore, it is of the advertisers and marketing team of that product that initially have the ideas that influence
Past leaders such as Andrew Jackson, Adolf Hitler, Benito Mussolini, and Marc Antony are evidence that society does not reward morality and good character in leadership. Society is drawn to leaders that have good rhetoric, propaganda, and charismatic personalities, and society supports them despite their immorality. Society is concerned about stability more than the morality of their leaders and will support immoral leaders in times of crisis to provide stability. In history there have been multiple leaders that have used rhetoric, propaganda and charismatic personalities to gain power, despite their morals.
Visual rhetoric is defined as a form of communication that uses images to create meaning or construct an argument (What is Visual Rhetoric). One of the major things that gives the #Blacklivesmatter movement it 's impact is because it 's a visual movement. While there are white and other non black allies, it 's the black people that are ahead of them all. With the use of shirts that have the names of those that were killed, carrying picket signs, and artists that show their work on social media, they command that their lives be taken seriously and not have to suffer from injustice demanding that their lives be held significance and should not have to suffer. Years ago you would see protesters images spread mostly through mainstream news on newspapers and television.
During the 1980s, space exploration was a popular topic to watch, listen to, and learn about in American life. NASA had already sent a lot of missions to space, all reaching new milestones and increasing interest in space exploration. The Challenger, however, had a different mission than the rest. It was going to carry the first teacher, Christa McAuliffe, into space where she would teach two lessons. There were six other men and women on board the Challenger.
In the Sixties sexism was a widely accepted part of society but not in modern times. Commercials still stereotype women today but not nearly as much as in the Sixties. In the 1960’s Folgers Coffee commercial, the husband’s attitude towards the wife, Papa Eddie’s interaction with the woman, and the woman’s reaction to the men reveal the sexist attitudes of the time period. The husband’s attitude towards the wife gives an example of how women were perceived at the time.
3. Chapter 2 – Methodology 3.1 Introduction This chapter challenges all levels of knowledge, according to the ‘Bloom’s taxonomy’ method. Within this chapter the aim is to focus on a specific US clothing line called American Apparel, founded in 1989 by a Canadian named Dov Charney. Today, this company is based in all corners of the world, however its main quarters are in Los Angeles, California.
The representation of gender in mass communications has been a hugely debated topic for years and will continue to be one for many more years to come. The media plays a big role in how they want to portray a gender to the public. They create certain stereotypes through the role of a gender in order to attract a large audience and interest to sell a product, brand or image. Media is so important in today’s society, people spend hours and hours each day watching TV, browsing the Internet and reading magazines. There are so many images of men and women in the media today that it certainly has an impact on the viewer’s thoughts and sense of identity.
Unilever’s personal care brand Dove was chosen since it was the first to show women in advertisements as they were. Their posters and TV commercials challenge stereotypes and draw attention to the distorted idea of how a woman has to look like. A small selection of former and recent advertisements were chosen to show the development in the brand’s marketing strategies. Since the focus of this paper will be on the representation of women, only advertisements including women are to be analyzed but still they are assumed to be characteristic of the brand’s advertising during that