I will in my essay, write about how Hillary Clinton uses social media in her election campaign, and how she can get the citizens’ attention. I will also withdraw the way Barack Obama used social media to get attention, which end pretty well. At the end I will end with a conclusion First of all, I’d like to introduce you to the main topic social media. Social media is a place that allows people to communicate with each other, create and share information, opinions, pictures and ideas. Social media has been very common among young people in few years. Especially Facebook has been a habit for most people nowadays. It’s an easy to get power, which is a part of the reality. ( ) Social media can be used in many ways when it comes to election. The candidates use it to communicate with the …show more content…
One of the things Obama did was to include a link to every tweet he wrote, where you can donate, to for an example Climate change. This is an important way to come close to the citizens and you will show them your courtesy in different points. Hillary Clinton has a very big chance to win the Democratic Party’s candidate in 2016; one of the reasons why she has such a big chance is because she is already known by her husband Bill Clinton, who was the US 42nd President through two periods. If Hillary Clinton uses the social media, the same way The White House and Obama, she will definitely get success. Like The White House you need to bring humor in you tweets, and get personal too sometimes, you can also bring a video, hire a pro if you are busy. You can collect and analyse data, it can help you to guide messaging and target channels. Nowadays Political institutions such as politicians, political parties, foundations and institutions are all using social media. They use Facebook and Twitter to communicate with the citizens ( ). This will help them to see how many people they are going to reach, and who they are
This form of almost free press can be helpful to an extent, and can be a great resource when trying to reach out to potential voters. Hillary Clinton has been notorious this campaign season for trying to reach out to young voters, sometimes unsuccessfully, through social media. In December of 2015, The New York Times released an article depicting the debacle of Clinton’s attempt to attract young Hispanic voters. She posted an article on her site titled Seven things that Hillary Clinton has in common with your abuela, and faced immediate backlash from those seeing the article as tone-deaf attempt at pandering. This botched attempt, as well as slew of others, did not serve as a great addition to the air of inauthenticity that Hillary has battled throughout her campaign.
Social Media: The use of social media tools such as google helps the team gather information about the organization and how it functions. It further helps in the research aspect as the team is able to identify the target market and the current consumers for the organization. Also, the use of social media helps identify existing competitors their strength, weakness and the strategies used. Further, social media helps identify the current market trends that can be used to raise awareness in the society.
Social media has become a daily use all across the world. Although social media platforms have started to just make an impact in the early 2000s. Political activists depend heavily on the media to get their ideas placed on the government agenda. Media started in politics by writing new papers and listening to the politician on the radio, yet has transformed into seeing the cadiate live speaking on the television or on social media platforms. Mass media can be beneficial to the candidates when relaying their message to a later audience at any given time and day.
Because of the Internet, citizens can get more current political information conveniently. There is no limit on number of people, area, time and hierarchy. Widely dispersed and good interaction can attract more people to focus on political news. Nevertheless, media can influence citizens’ view of representatives. People may vote blindly.
The media gets people to form opinions on who they want to vote for, the media is even getting people who weren?t even interested in voting out to the booths this election. Media is becoming powerful in these races where the presidential race could be determined not by the best debate, but by the best tweet. Works cited Boulianne, Shelley. " Social Media Use and Participation: A Meta-analysis of Current Research," Information, Communication & Society, 2015.
Social networking sites such as Twitter, Facebook and YouTube have gathered billions of subscribed users; these websites have become ripe and key for news circulation and speculation to say the least. During the presidential campaign in the United States of America in 2008, social media played a pivotal role in the victory of Barack Obama. Facebook board member Marc Anderson said Barack
During election time, we witness politicians spending millions of rupees for political campaign through mass media. For the example, Malaysia 's coming election will be fought as much online as in its sleepy villages and bustling cities. Business firms across the
Living in the modern era makes social media become part of our life. Basically, social media are used for communication and social interaction. Based on the Merriam-Webster, social media are forms of electronic communication (as websites for social networking and microblogging) through which users create online communities to share information, ideas, personal messages, and other content (as videos). There are lots of social media that people use nowadays such as Instagram, Twitter, Facebook, Snapchat, Path, and others. Most of people probably have two or more social media’s accounts.
Political impact of Social Media Atheer AlOthman Hala AlMashali Maha AlSunaidi Yara AlFozan The use of Twitter, Facebook, Instagram and other social media has changed the way politicians and citizens handle politics. And because of the influence of social networking sites, it have been adopted by political figures.
According to a study by TeamLease, a human resource service company, employees spend more than 32 percent of their time on social media every day. Social Media has now become a major part of the everyday life for a majority of online Indians. Social media is giving rise to new and plenty of platforms to communicate, as well as different styles of communication. It is important to understand these new channels of communication in order to effectively and efficiently utilize them as a means to communicate with the public as well as to know what implications they may have for the public relations practice.
Shkolnik (2014) shares how to use the right tools in the right time “ To structure your approach you must start by targeting your audience, then find relevant content that interest your audience segments, after that you must manage your campaign, then Measure the results, finally use multi-functional tools to help find audience platforms.” (Shkolnik, 2014) Entrepreneur.com (2014) reporter reported about tips and tools to use in marketing using social media “ Firstly, by using Twitter your tweets must stand out, second write longer posts, third when using Facebook strengthen your network, fourth allure them to use like buttons, fifth post regularly and customize them, sixth connect with others, seventh share and highlight your positive feedbacks, eighth and lastly do not hesitate or be afraid of using new and unusual ideas.” (Zipkin, 2014). As written in Forbes Online Magazine (2014) “ Effects and how social media marketing improves your business by getting recognized, improve brand loyalty from customers, new customers or converters, higher conversion rates in different ways, higher brand authority, increased inbound traffic, lower costs, and improved customer insights.” (DeMers,
We cannot deny the evolution of technologies because due to its development a lot of things are changing day by day. Undoubtedly, social media has its advantages and its disadvantages. The idea of social networks should not be abandoned just because they sometimes have some negative effect on person’s conscience. The disadvantages could be eliminated by raising these issues publicly. The networks are continuously developing and trying to reduce adverse problems.
Social media was developed to link people to the world and is an effortlessly convenient method for communication. Due to this, people are able to get in touch with just about anyone from all over the world and it no doubt has an incredible amount of influence on our lives. However, not all of it may be positive. Almost everyone is aware of how social media impacts us on a micro scale, but what about the influence it has on a macro level? Interestingly enough, it has taken a tremendous toll on politics.
Thesis The Effects of Social Media on College and University Students Introduction Social media is a form of electronic communication which facilitates interaction based on certain interests and characteristics. The social networking sites are gaining a lot of popularity these days with almost all of the educated youth using one or the other such site. Thousands of people join social media networking sites to keep in touch with their friends and family members, According to Boyd and Ellison "people use social media sites such as Face book, Twitter, MySpace to create and sustain relationship with others"(1). Moreover, social networking sites are created to allow individual to communicate with others who share similar interests, information and friends.
Social media is an online service, platform or site that focuses on building and reflecting of social networks or social relations among people who share interest or activities. Some famous sites are Facebook, Twitter, Instagram and YouTube. The generalization of the internet makes us live conveniently and fast. We live in time where communication is possible without having to exert so much effort. We live in the time where social media is the main medium of communication.