PepsiCo had introduced their new formula product to the world in 1999 and the product had finally become available in the United States in 2003. The company promised that the new Sierra Mist Natural lemon-lime soda is going to be make with natural flavors, real sugar, and nothing artificial. Additionally, they used the nature as their themes in the advertisement campaigns to boost the products’ freshness feelings for the audiences to see and feel when they look at the advertisement. PepsiCo targets audiences who love natural, no caffeine, freshness, and make with real sugars products. To be able to get the audience’s attention, PepsiCo uses the strategies of ethos, pathos, and logos to inform the audiences to get their product. What is ethos? …show more content…
Pathos defines as an appeal to emotion, and is a way of convincing an audience of an argument by creating an emotional response. The company used a lot of pathos in their advertisement campaigns to get audiences’ believe that their new Sierra Mist Natural is good. They used pathos in different ways, the first example of pathos that is common in both of the advertisements is how they include a lot of green trees, flowers, mountain, and very blue sky. It is an example of pathos because it is lively and it considers as promise of delight. That indicates if a person drinks the new Sierra Mist Natural, they will feel fresh, joyful, and lively just like the advertisement campaigns. Another example of pathos of the product that was advertised in both of the advertisement campaign was the statement “Made with real sugar and nothing artificial.” and the words caffeine free on the can, it is a promise of gain. The company trying to convince the audiences that this new soda will be very good for someone who is looking for a natural flavors and refreshing taste soda that does not contain caffeine. PepsiCo emotionally brings the promise to their customers that the new Sierra Mist will come out with a better taste and healthier soda for the audiences. The company wants to give the audiences the good feelings even before they try the new Sierra Mist Natural soda. This would make the audiences wonder and want to try the product because it advertised as a natural flavors …show more content…
Logos defines as an appeal to logic, and is a way of persuading an audience by reason. Both of the advertisement campaigns contain the same saying, which is their slogan for the Sierra Mist Natural, which said “The soda nature would drink if nature drank soda”. It is also an example of logos, because they using a logical statement that allow them to use the audiences’ existing beliefs to prove they should agree with a further claim of this new product. The slogan is indicating the if and then of the logical statement of the examples of logos. The slogan is implying that if the “nature drank soda” which refers to the rainbow that wished to trade its yellow stripe for a mouth to drink the soda or the lake suggests that the soda is the most refreshing thing since itself. The company was hypothetically implying that the rainbow and the lake drank the soda, so then human should drink the natural Sierra Mist soda too because it is natural and the nature drank it. This if and then logical statement the company was using as their main slogan for the new Sierra Mist Natural soda to persuade audiences that it is from the nature and so it is natural. PepsiCo came up with a new formula for a natural flavors drink soda and they presented it with ethos, pathos, and logos in their advertisement campaigns. The company had successfully displayed the product in a nature themes that brings energetic, lively, and freshness feelings to the audiences. Since this new soda was introduced
Driven by clever and captivating appeals to pathos and logos , this advertisement piques the interest of viewers of various ages with comedic endeavors while creating a visual display that clearly and creatively demonstrates the significance of the products. Doritos and Mountain Dew have used cultural favorites: popular music, exhilarating visual effects, and wildly famous actors to tie together a convincing piece of marketing. Works Cited “Doritos Blaze vs. Mountain Dew Ice.” No Dir.
The argument made was whether or not people would see this happen in a real life situation while walking down the road, sitting at a gas station, or even sitting at work or school. By making this argument, the conclusion made was that this does not logically occur on its own. Then the effectiveness and use of the advertisement itself was discussed. If used in the right way, it could be very effective in helping the planet. A healthy planet means a healthy
Gladwell uses Ethos as well in Blink quite frequently. The way he uses ethos to confirm the credibility of the hypothesis and research he expresses. Through ethos we are persuaded to believe the research is true and that we can put trust in the
Movie posters are important marketing tools used to persuade potential viewers to visit the theater and purchase a ticket to see the film. Posters create a specific feeling about the upcoming film, establish a setting, introduce characters, highlight star talent, and create a perception about the genre. Successful posters inspire me to learn more about the film’s subject matter and potentially visit the box office to buy a ticket. Poor attempts at a poster will leave me confused and disoriented with the intended subject. After seeing a successful poster, viewers can use rhetorical devices to discuss how the poster is attempting to market the upcoming film.
Food, Inc. leaks a certain mystery behind, which contains the true secrets about the journey food takes. Food, Inc., a documentary that demonstrates the current and growth method of food production since the 1950’s, is designed to inform Americans about a side of the food industry. Food Inc. also used persuasion to demonstrates some components of pathos, logos, and ethos while uncovering the mysterious side of the food industry in America. Robert Kenner, the director of Food, Inc., made this film for a purpose. Uncovering the hidden facts and secrets behind the food industry in America.
In the advertisement, Puppy, Monkey, Baby, Mtn Dew takes a unique approach to appeal to their audience. The commercial begins with three guys mentioning how they would like to relax for that day, however, a hybrid animal appears out of nowhere. This unexpected appearance leads to a chain of events where eventually the three individuals follow the animal and drink the beverage it gives them. A few rhetorical techniques were used to draw the viewer’s attention, one of them being repetition.
This author used pathos, ethos, and logos to persuade the viewer to buy their gum via emotional triggers and subtle details. When people see this advertisement, they are immediately given a unique perspective of Extra Gum. The author established ethos in the commercial. The commercial has a couple scenes of the daughter as a teenager.
In the Budweiser commercial “Puppy Love” it utilizes the persuasion tool pathos for specifically this reason. The commercial follows a puppy that constantly sneaks away to visit his friend a Clydesdale horse (Budweiser Brasil). However, the puppy is always found by a man who returns him to his caretaker (Budweiser Brasil). The story of a cute puppy is already enough to get the average viewer to show an emotional response. Add that to a friendship with a beautiful Clydesdale horse and that is sure to get the viewers’ hearts warmed.
The definition of ethos is the underlying sentiment that informs the beliefs, customs, or practices of a group or society. A way he uses the customs or practices is by following four rules he was given. He can only supersize if he is asked. He can only eat food that is from McDonald’s.
Even the music uses Pathos because it gets us pumped and excited to see how the beverage will make us feel ourselves. As they walk out of the apartment everyone is holding the Mountain Dew Kickstart following the Puppy/Monkey/Baby. This is when it is revealed how the Puppy/Monkey/Baby fits in to this commercial and explains PepsiCo’s reasoning. Mountain Dew Kickstart is known for its combination of fruit juice, Mountain Dew’s signature recipe, and caffeine.
Taylor Swift presents a new commercial diet "Coca-Cola" and draws the attention of the audience with memorable music and bright colors. During the announcement, we witnessed Swift in the process of writing lyrics for her hit song "22". A variety of people singing her song. When we think about Taylor Swift, we think of a young, cheerful singer who mostly attracts teenagers or young people. Nevertheless, in this commercial of diet coke, attention is focused on people of all age groups, all races, all genders and all class groups.
The clerk tells him know and that he must “sweat it to get it”. The clerk is practically telling the customer he is not allowed to consume the drink because he is not sweating. It becomes quite frustrating for the customer. In the part of the commercial, pathos is used. The ad uses pathos by both motivating the customer to be active and to “sweat it to get it” but by also frustrating him by telling him he can not have the beverage until so.
Pathos means to show emotions and feelings (Britannica Academic). The way Nike shows pathos in all of their advertisements and their “Just Do It” commercial is by the usage of a personal story, pictures, and the type of music that is played throughout the advertisement commercial. The clothing and shoe company uses inspiration, motivation, eagerness, excitement, and many other ideas to create an illusion to draw attention. When the intent of some of these are provided on a television, viewers want to keep watching and become interested. Throughout the video, slow music is not being played.
With over 110 million people watching the game of the year, it is no surprise that “Love Story” is aired in between breaks. Having such a large audience view the product will most definitely persuade individuals to purchase their product. Coca-Cola has produced a unique product that quenches thirst while also bringing people together. “Love Story” has brought out the pathos and ethos of the viewers as well as persuading them to purchase a Coke to share with a loved one. As people reminisce on the good days with the ones they love and cherish, they will also remember the classic drink with the words “Coca Cola” printed across the
Nike and their Just Do it slogan is one that is very known throughout the world. Nike is a fortune 500 company. Nike is a major company in sporting products and has put a lot of time in developing the company reputation in reliable and good quality. Nike is very smart in marketing their products to the general public. They use all types of methods to get the company to attract consumers.