Our target market focuses on two profiles, on one side we have the business to business accounts, where our key point is the relationship with local restaurants and businesses for the commercialization of the canned drinks. By partnering with local businesses and restaurants the products are more tailored to the community, which offset the bigger chains like Red Robin whose “local beer on tap” is Mac and Jacks from Yakima, Washington. The relationship that can be built with the local business owners is greater than the relationship that can be built with a chain. The consumers different options of drinks difficult to find in big chains, being a more viable option for such companies to being introduced into the market. On the other side we …show more content…
Our first strategy is to focus on getting the cans into as many on-premise accounts as possible, because we want to offer a wider variety of flavors, as well as add depth to the product line. Thus, allowing the customer different options of how they will consume BuckSnort, either through the tap or cans. The canned product will allow BuckSnort to also reach new on-premise accounts that it recently had barriers due to the distribution through kegs and taps. Some companies lacked the ability for tap space, the complications with the single tube draft systems later stated (in which the root beer leaves a residual flavor affecting the next product that goes through the line), or maybe even an on-premise company that lacks the existence of a draft system. BuckSnort will now be able to reach all of these accounts without any barriers, not only resulting in increased sales for these accounts, but this will drive sales in the future off-premise accounts. By providing a visual of the label that consumers can later recall on when attempting to purchase the product at off-premise locations. Another advantage of working with canned beverages is directly related to the opportunity to provide both businesses and consumers a bigger choice of flavors. BuckSnort is a company that has over 4 main flavors so this new presentation is a perfect channel for greater market
We plan on creating these syrup flavors from all natural home grown ingredients found locally. The idea behind this is that we will produce fresh all natural syrups that the customer can openly pick from to customize their soda. Packing materials will also be a key resource that will need to be focused on. Multiple sized boxes and bottle holders will be needed for every order from six packs of soda to large quantities. We want to ensure that our customers stay satisfied with the product so it’s key that the product gets delivered to the destination by using strong and dependable packing materials.
The Distillery is a restaurant chain located in the Greater Rochester area, which has multiple locations across New York. The restaurant provides a casual dining atmosphere with a focus on American cuisine and a selection of beers, wines, and cocktails. In this analysis, we will examine The Distillery's website, location, menu, advertising, promotions, and social media to identify what types of customers they are targeting and how they are using their marketing tools to attract those customers. Based on The Distillery's marketing tools, it appears that they are targeting the occasional college student but mainly middle-aged and older adults, particularly those who enjoy sports, beer, and American cuisine.
Each company has a loyal customer base and many people refuse to drink the product of the competing brand. A comparison of recent advertisements from each soda brand reveals a lot about the
As stated earlier, in order to target the younger demographic of Clif Bar consumers, ages 18-24, we must first and foremost be attractive to them. Through our research using Simmons OneView, we can infer that our target audience is college educated or in the process of furthering their education. They’re healthy, weight conscious and adventurous with a low interest in Internet and television. Due to their low media interests, advertising to this group can be very difficult to achieve. First, we’re going to target areas with low indexes, primarily southern regions of the United States.
at any given time. The brewery provides the following sizes: full keg, pony keg, half gallon growler, and a bottle, to supply not only regular customers, but a handful of local restaurants and bars. On the retail side, the brewery offers logoed items that include T-shirts, pint glasses, and knit caps. The brewery is also open for sales on Friday through Sunday, so we can make the assumption that the majority, if not all, sales of retail items are sold on those three days of each week. Since the exposure for these items are not too high, investing in a new retail product will not be the best move at this time for the brewery.
Moreover, Quaker tried to make an agreement with distributers for both Gatorade and Snapple. Which was another failure. Finally, Quaker changed bottling with larger sizes as it did for Gatorade, but failed it again. People had been already using the “32-ounce bottles” which was satisfying their needs by then. Needlessly, going from 32-ounce bottles to 64-ounce ones was a misunderstanding of customer’s needs and as expected, it resulted in a drop in sales and couldn’t be
The Frito-Lay Company is a leading manufacturer and distributor of snacks in America. Frito-Lay is a worldwide leader in the food industry, specifically the snacking industry that is highly competitive; recognized brands include Lay’s and Ruffles potato chips, Fritos, Doritos, Tostitos, and Santitas tortilla chips, Cheetos cheese-flavored snacks, and Rold Gold pretzels among others (Kerin & Peterson, 2009). This marketing program has to be escorted with the aggressive publicity campaign, graphic and tv advertisement would make consumers aware of the new variety and prompt them to purchase the product, try it, like it, and continue to purchase it. Aggressive advertising, promotions, and price strategies