1.0) Introduction 1.1) Background During the past decades, the retailing industry has gone through many important changes. Saturated markets, fierce competition, and the turbulent macro-economic environment have condemned retailers to reconsider their retail strategy. Actually there are four factors which have constantly been reshaping the world of business – technological advances such as the internet, the loss of geographic advantage resulting from globalization, the shake-up of the traditional industries as a result of de-regulation and the rising power of the modern and complex consumer. However one of the most important factors remains the evolution of the Internet. In this era of globalisation, the Internet has gone far beyond networking …show more content…
The justification of this study lies on two main reasons: Mauritius' relatively new in the e-commerce sector and the lack of real study in the Mauritian context.The research will also help in understanding the level of adoption of Ecommerce, identifying the different factors which affect or contribute to the success of e-commerce in the retail industry. The study will investigate the prospective of e-commerce in the Mauritian retail industry and determine if this can be a potential reality. Hopefully, the findings of this thesis will help discover where Mauritius stands and what strategies it can employ to enhance the growth of this sector. The paper has been structured as follows: firstly we have a thorough literature review that critically examines the different factors affecting the consumer behaviour as regards to e-commerce in the retail industry. Secondly, a methodology that describes the collection of data included together with highlights of limitations and thirdly key findings analysed and interpreted followed by some useful recommendations. Finally some future directions for research have been …show more content…
Find out the level of e-commerce adoption in the Mauritian retail Industry. II. Analyse and identify the different factors which affect or contribute to the level of adoption of e-commerce (EC) in Mauritius. III. Look for a pattern in factors which influence people's perception and attitudes towards using online shopping. Therefore this research will make use of the Extended Technology Acceptance Model with Theory of Planned Behavior and Theory of Perceived Risk
We are now just one click away from buying a car or communicating with someone halfway across the world. “The Internet has revolutionized the computer and communications world like nothing before. ”("Internet Society."). Scientists and engineers like Roberts and Kleinrock worked very hard to put their ideas down on paper to describe this global communication through a network. The first form of the Internet was originally called ARPANET.
The internet has been, arguably, the most influential form of technology to be introduced in the past hundred years. With this creation, the world as we know it has been connected in ways that were never dreamed of before. Peoples from thousands of miles away are able to converse and spread their ideas with a simple push of a button. Cultures have interacted like never before. This, in return, has caused a new information age that has enlightened the world as we start the 21st century.
Although Deibert provides strong points on how the internet has positively and negatively impacted our nation, he only looks at the internet as a whole rather than looking at specific subunits of the internet. Ronald Deibert opens his essay by explaining the impacts the
3- Methodology, which includes sampling design, research design, collecting information, information analysis and limitations. 4- Findings, which includes conclusions and recommendations
In the 1990s, the internet became of age and that changed things forever. After the internet became popular people who worked in the computer industry started to have “casual Fridays” and could even start dressing down. “In 1991 “World Wide Web” (WWW) debuts and technology boomed after that; all of this sped the flow of information.”
Introduction As the world we live in today continues to flatten, new channels begin to emerge across the globe. The technological age that we live in today has forever changed they way retailing functions, creating new opportunities for international success. However, the thought of internationalization can be daunting for many retailers, especially due the large history of retailers who have expanded internationally and then failed. Although this type of expansion can be overwhelming, if done properly, the new retail format can generate a great deal of success for the retailer.
Imagine living in a world without any internet. Imagine the amount of trouble a person would require to go through in order to find out the simplest things. The internet nowadays has become an essential part of almost every human being’s life. Cutting the internet off for just one day my actually leave the world in a state of commotion. Every type of technology may be used in either a way that benefit’s a person, or a way that may harm a person.
The goal of TAM is to evaluate information systems acceptance by users before the actual system implementation. The central idea behind it is to increase the use of IT by promoting its acceptance. The acceptance can only be promoted if the factors that influence it are known; this can be done by examining the perception of the users concerning the use of the technology (Davis, Bagozzi, & Warshaw, 1989; Holden & Karsh, 2010; Chuttur, 2009). Initially TAM was developed with the objective of having a theoretical model that will be used to assess the effect of system characteristics on acceptance of computer-based information systems by users, and also explore the acceptance processes in order to have better information system (Davis, 1985). As the model suggested, the individual 's attitude toward using a particular system is a main factor that determines actual use of the system.
Theoretical Framework Several theoretical models have been developed and applied to study the acceptance and usage behavior of information technologies, but among the various theories proposed, most popular include Ajzen and Fishbein’s Theory of Reasoned Action and Theory of Planned Behavior; Davis’ Technology Acceptance Model, Venkatesh et al.’s Unified Theory of Acceptance and Use of Technology, and Rogers’ Diffusion of Innovation Model. Since 1950s, psychologists have been trying to connect the aspects of attitude and behavior to adoption. Fishbein’s work (1967) had identified the importance of conscious intention in contributing to the behavior, as well as the influence of the expected outcomes on the strength of intention. Fishbein added a social dimension to this cognitive perspective on behavior, by incorporating the influence of “subjective norms” or social pressures.
We all know that shopping at stores requires us to go to mall or department stores in buying supplies and spend our money. Now we live in the age of internet and buying things can now be done by clicking a mouse. Because of the numerous benefits of shopping online more and more people these days prefer online shopping over conventional shopping. But which one gives us the best benefits? Our discussion centered on three differences between shopping at stores and shopping online.
Causes According to Amin & Noor (2013), the E-consumers generally refer to the purchaser of goods and services over electronic systems such as Internet and other computer networks. This new group of consumers is increasing in number over the years as on-line shopping become a trend and manifestation of modern life style. Based from the Paynter & Lim (2001), E-commerce would provide consumers with benefits such as interactive communications, fast delivery, and more customization that would only be available for consumers through online shopping. Product information in the Internet is more compact and it ranges from various sites.
By conducting survey research the team must develop an understanding of the area to be researched. To do this correctly other research methods such as observational research and secondary data research are to be used to support, improve and supplement the chosen survey method rather than replace it. During the survey research stage great diligence must be undertaken to ensure that error is as minimal as possible. Types of errors that can occur include; 1.
Online shopping has nowadays become a widely spread way of shopping among people on different continents and in different countries. Its popularity is constantly on the rise considering the spread of Internet technologies and the increasing share of online shops in the retailing business. Online shopping activities are gaining wide spread as far as they tend to provide the consumers with numerous benefits and increase the convenience of buying without leaving the house. The popularity of online shopping grows due to a range of reasons, including its convenience as well as time- and money-saving potential.
More and more people these days prefer online shopping than shopping in malls because of so many advantages and benefits. People from all over the world have accepted online shopping sites because of the convenience provided like from shopping in their pyjamas to convenience for elderly and disabled. Not only this, online shopping sites also provides a wider choice of products, avoiding upselling or impulse buying, better prices, good for the environment, and
In his book, “Amusing Ourselves to Death”, Neil Postman analyzes the change of mediums from a Typographic Age to a Telegraphic Age; but because technology has advanced since the 1980s, it does not address every new medium and its effects. One recent medium that dominates the internet is online shopping. With seventy nine percent of Americans making online purchases (Weller), it is quickly becoming a new tool for everyday life. This medium attracts every aspect of buying, from office supplies to dog treats. The demand for online shopping stores is increasing rapidly year by year.