As with any company Hill Country Snack Foods has goals and objectives they want to achieve. CEO Howard Kanner always had the shareholder in mind, when decisions are being made he always made it a point to keep the shareholders in mind. The goal of this was to maximize the shareholders’ value. Kanner made strategic decisions that grew the company’s ability to efficiently increase the amount of free cash flow over time. An objective that was used in order to accomplish increasing shareholders value was to avoid debt and fund investments internally (Stephenson, 2012, pg.2). These actions made a strong balance sheet. Another goal of Hill Country was to deliver products that consumers wanted to purchase. They achieved this by using customer feedback …show more content…
Sell numerous products, in many distributions sites and keep prices low. Hill Country held a strong position in regions that were experiencing both population and economic growth by offering healthy affordable snack foods (Stephenson, 2012, pg.1). Hill Country used all channels of distribution to get the name and product to the consumer. The company attained economies of scale by manufacturing and selling thousands of well-priced products in hundreds of locations every day. By using this strategy customer defection rates are kept low and customers stay loyal (Hill, 2012, …show more content…
These 4 items need to be understood in order to fully accept the marketing strategy for Hill Country. In the center of these 4 items is a company’s target market, in order to determine who a company’s customer is it has to understand the 4 Ps. Hill Country manufactures, markets and distributes many types of snack foods including but not limited to; churros, tortilla chips, salsa, pretzels, popcorn, pita chips and frozen treats. Hill Country has a wide variety of snack foods that mostly feature a Southwestern flare (Stephenson, 2012, pg.1). This tactic is to set Hill Country apart from other snack food brands. In order to keep prices low for consumers Kanner has to be sure that the company is running efficiently and being tight with costs. A competitor may not be able to keep costs as low and put out the same quality product. This gives Hill Country a higher demand from its target market. As stated previously Hill Country distributed all of its products as well. These product can be found for sale in grocery stores, movie theatres, schools and even at various sporting events (Stephenson, 2012 pg.1). Product was sold in places where the population was growing and the economy was steady. This was to make sure that sales would grow steadily and the company would succeed. Lastly, promotions Hill Country provided were scarce. From the information given Hill country did not seem to use any promotions such as
The U.S. Department of Agriculture’s Continuing Survey of Food Intakes by Individuals discovered that 85% of Americans eat breakfast. With this large consumer base it comes to no surprise that bagel consumption has increased by 150% during the past decade, leading the trend toward simpler and more convenient breakfast foods according to U.S. Foodservice magazine. The bagel market itself is a $1.4 billion market that is continuously growing on a yearly basis (Boy, 2014). This provides that the product Hot Cheetos bagel has a high potential to hit the market since the bagel market itself is expanding and if a company does not act now they will not gain in market share. Bagels are a gaining popularity with 2/3 of its yearly revenue deriving from bagel shops that offer soups, sandwiches, and coffee.
The fast food industry also hurts environments around farms in general. It has created an unsustainable cycle that farmers cannot escape. In order to feed themselves and their family, farmers play it safe and buy more fertilizer than needed. When the farmers do not use all of it, they must dispose of it, because that fertilizer will not be as effective next year, so they dump the fertilizer in the areas surrounding their farms. But what this causes is too much nitrogen in the environment because too much nitrogen can kill plants and throw the nitrogen cycle out of balance, in turn hurting the environment.
The article “Amid Kale and Quinoa, Pop-Tarts Keep Hanging On,” written by Sarah Nassauer displays Pop-Tarts’ ability to remain successful in a constantly changing business environment. In recent years healthy food products have experienced an increase in sales. Unhealthy foods have in turn experienced a decrease in sales however Pop-Tarts are an exception to this trend. In Nassauer’s article she explores the reasons for Pop-Tarts continued success.
This will give them a chance to compete with other stove companies because of the unique technology they obtain with YourFire. The incomparable and different function that YourFire obtain will draw in customers who goes camping or do outdoors activities. Another way to attack this competitive market is to work with big brand dealers and create a partnerships with there line of stoves. Curt and Julie can push out their patented technology out to big stove companies and present their product to them. Due to their unique technology of camp stoves ability to handle high wind conditions.
The purpose of this report is to propose a marketing plan for Antz Inya Pantz Coffee Co. and launch a new product which is AntzChoco Cookies while creating the product awareness among the Australians in Western Australia. This report provides an SWOT analysis by examines the company deeply according to their strengths, weaknesses, opportunities, and threats. This disquisition consists of three marketing objectives for our marketing plan, analysis of competitive advantages and positioning for AntzChoco Cookies. Since the main objective is increase the sales by 30% within 6 months, it is crucial to attract the target market which are the Australians who aged from 8 to 34 and stay at Western Australia by utilizing the marketing mix (4Ps).
Pleasant Bluffs: Launching A Home-Base Hospital Program While analyzing the case on Pleasants Bluffs, the main problem is how will they come up with a proposal for the pilot program for Pleasant Bluffs home-base hospital care and how to manage it. According to the case, it stated that Graff Salot, the director of Performance Improvement (PI), at Pleasant Bluffs Health System, is tasked with making these changes. (Erskine,2016) Therefore some potential solution might be to complete this task, he must first hired more people for administrative, and clinical. By doing this, will help to better manage the PI department and patients.
The five forces that drive industry competition and profitability are: rivalry among existing competitors, bargaining power of suppliers, bargaining power of buyers, threat of new entrants, and threat of substitute products or services. Tootsie Roll encountered three of the five forces in the Tootsie Roll Case Study: rivalry among existing competitors, bargaining power of suppliers, and bargaining power of buyers. The first force that Tootsie Roll encountered was competition among other snack food manufacturers, which include Hershey, M & M Mars, Nestle, Brach, Huhtulmac, Storck, and RJR Nabisco. Yet, the trend of increasing health conscientiousness provided Tootsie Roll with a competitive advantage because their candy has zero cholesterol
Hill Country practices the conservative capital structure, which has excessive liquidity and lower interest rates that will bring negative impacts on the company’s financial performance measures. So, it is a good opportunity for Hill Country to implement a more aggressive capital structure. For example, the Chief Executive Officer (CEO) of this company can increase the leverage ratio by either increase the debt or reduce the equity or both. At first, debt financing usually used when a firm raises money for capital expenditures by issuing debt instruments to individual or institutional investors.
Ultimately there are many other companies competing within the same categories and have been outselling “The North Face” due to lower costs.
Unit 1: The Business Environment Task 1: Describe the types of business, purpose and ownership of two contrasting businesses. Tesco is a profitable British global company and is the third largest retailer in the world measured by profits. Brockenhurst is a non-profitable local organisation located in the New Forest run by the government. Tesco 's is the grocery market leader in the UK where it has a market share of 27.8%. (Tesco 's was founded in 1919 in London and Jack Cohen bought a plot of land in 1934) since then the supermarket has expanded.
Focusing on the needs of the buyer is also a focus of the firm, they can create products that specifically cater to the needs of their customers. This can be seen when the begin rotating season goods for their customers or bringing in more natural foods due to trends involving customer fitness and eating healthier foods. This strategy is appropriate, this was the firm’s original strategy when it was founded in the late 60s, and it hasn’t changed all that much. The corporate-level strategy resembles that of an organic growth strategy. Rather than opting for an external approach and follow say an Amazon by acquiring Whole Foods to enter the business, Trader Joe’s has followed an internal approach for their corporate-level strategy.
Cutco has targeted the high end of that market and created a corporate culture based on maintaining the highest quality standards. In the marketing strategy employed by Vector marketing, the company that manages the sales force for Cutco, customers have the ability to share their personal stories of family and times when their Cutco product has helped or served them. Thousands of customers have written stories to the company to express how their products have affected their lives, it is these stories that create lifetime customers and appeal to other consumers when looking for what they want. Vector calls this the friends of friends approach to marketing and it is very successful in this case as annual sales are over $200 million. I believe that there is more money to be had if they mass produce and used either retailer or wholesaler channels, but Cutco isn’t willing to sacrifice the quality for the
Grandma’s distributes its products throughout the United States and has started to expand internationally. International sales make up around 6% of total revenues, of that total revenue Canada makes up 91% of sales. Imported goods: biscuits and hard candy make up 50% of total sales. They are 10% higher on cost of goods sold but have little overhead. Agreements with manufacturer suppliers that do not allow them to export products similar to what they produce for Grandma’s to any other firm in the United States.
(John W. Mullins, 2008) From my research I have found one of Kellogg’s long term promotional goals would be to improve and increase their overall market share, while one of their more short term goals would be to increase
Kraft Heinz Company the 5th largest food and beverage company with revenues over $26.5 billion and 26 popular brands under its umbrella has recently seen sales disintegrate from competitors that are associated with natural and organic brands (Kraft Heinz Company, 2017). This analysis studies Kraft Heinz Company’s strategy, competitive position in the market, problems being faced, and the company’s financials. KHC, an established company in the packaged-food industry, has dominated the market share with a 3.7% dividend yield, but can soon face destruction to their profitability and impose losses among competitors (KHC: Dividend Date & History for the Kraft Heinz Company, 2018). In order for KHC to remain an industry leader, they must first have a deep understanding of the pertinent factors surrounding the company’s situation (Thompson,