How Does Advertising Influence The Culture Of The 1950's

The decades surrounding the 1950’s were marked as the Golden Age of baseball, with New York as the world’s Major League capital. With three teams all competing for the title of world champions, New York was alive with hometown spirit. Between the Brooklyn Dodgers, New York Yankees, and New York Giants, the city brought home the world title seven consecutive years. Baseball was the heart of America and earned the nickname of America’s pastime. Every man, woman, and child knew the big name players of these three teams. Advertising companies went crazy printing thousands of ads. New York became inundated with billboards plastered with the faces of athletes like Willie Mays, Sandy Koufax, and Mickey Mantle among others. Cigarette companies exploited the baseball movement seemingly more than many other product lines. Large brands including Camel, Lucky Strike, Chesterfield, and Raleigh printed hundreds of ads showing popular players using their products. The tobacco companies were successful luring in an American population captivated by the sport. Their market strategy culminated in a product being idolized by the consumer. Smoking cigarettes became commonplace in many households and the strategy shifted from attracting non-smokers to fierce brand

During this time, cigarette companies exploited the popularity and appeal of many stars to attract customers and create brand loyalty. Chesterfield exercised use of pathos to attract customers. Using the persona of “Say Hey Willie,” Chesterfield created appeal for their product. Soliciting logic through logos, Chesterfield alludes that their product is better for the consumer than other brands. By using the face of pop culture and claiming that their product is healthy, Chesterfield generated appeal through pathos and