Kroger's Mission Statement

Barney Kroger started his very first Kroger grocery store in 1833 in Cincinnati, Ohio, with just $372. In the early 1900s, Mr. Kroger added fresh bakeries and meat departments. Realizing he could make a huge profit by manufacturing his own food, he started with cabbage, and carried it home to his mother to make sour kraut for the store. Today, there are over thirty seven Kroger processing plants that produce anything from bread and cookies to sodas, ice cream and peanut butter. In 1972, Kroger was the first grocery store that installed electronic scanners to improve and make the check-out process faster. Mr. Kroger ran his store with this motto, “Be particular. Never sell anything you would not want yourself.” Kroger’s company headquarters

(www.thekrogerco.com, 2015). Kroger’s Mission & Vision Statement reads "Our mission is to be a leader in the distribution and merchandising of food, pharmacy, health and personal care items, seasonal merchandise, and related products and services." To achieve this mission or vision, Kroger has six values it encourages each employee to possess. These values are honesty, integrity, respect for others, diversity, safety and inclusion. (www.retailindustry.about.com, 2015). Honesty in the Kroger Company means they want employees to be truthful and honest with each other and their customers, vendors, suppliers and all the business paperwork and reports. Employees of the Kroger Company should always respect their integrity and to uphold the values of the company, even at times when it may seem impossible. Being respectful to others, co-workers, vendors, suppliers,

He continued to say, “We fulfilled our commitments to our customers, associates, shareholders and bondholders in 2014. Kroger captured more share of the massive food market and continued investing to grow our business. We created thousands of new jobs, and hired more than 6,000 veterans last year.” He also mentioned that the growth plan that was established in 2012 included four key performance indicators, which were met or exceeded in 2014. These four indicators were to have positive identical supermarket sales growth, slightly expanding non-fuel first in first out operating margin, growing return on invested capital, and annual market share growth. He also stated that Kroger employed twenty five thousand more employees in 2014. In that same conference call, Mike Ellis, Kroger’s President and Chief Operating Officer presented the 2014 Kroger Fiscal Report. In 2014, Kroger total sales were $108.5 billion, up 10.3% from 2013. Kroger’s earnings for 2014, with adjustment items, were $1.73 billion, or $3.44 per diluted share. (http://ir.kroger.com/,