Question I took a trip of I-Star which is a departmental store. It comprises of different sections which includes eatables, beverages and cosmetics. Its way of marketing is very attractive. Different sections are highlighted through relevant posters and background pictures. All sections in this departmental store are designed in way that they attract every new comer to it but cosmetics section is designed in a way that it is prominent and visible from every side. All products are kept in relevant product line and every product line consists of variety of brands and products. Marketing of this section is very attractive and unique. Bright and glossy lipsticks, shimmery nail colors and smoky eyes attract the customers itself. This section is …show more content…
Answer: As I am assigned with a question to pick 2 brands of same category and compare their brand elements in terms of their memorability, meaningfulness, transferability ,protect ability and adaptability so I selected Haagen Dazs and Ben and Jerry’s ice cream. Although Haagen Dazs and Ben and Jerry 's sell the same product and they are strong competitors, their products include variety of flavored ice creams and frozen yogurts. However, in terms of internationals presence, we can say that Häagen Dazs operates in 70 countries whereas Ben & jerry’s operate only in 35. Now let us compare their brand elements in detail that makes the two brands different and unique from each other in terms of their special characters and features. BEN AND JERRY’S ICE CREAM Name Ben Cohen and Jerry Greenfield were childhood friends when they failed to get success in school they thought to start making ice-creams together and later on their ice creams come up with their own name Ben and Jerry that is now known by everyone. As the name must be memorable and meaningful so it must be given carefully so that it helps to create brand …show more content…
bottle of 200ml shampoo is of Rs.350 which is suitable according to the brand recognition all over the world. This product is too much effective towards hairs and is appropriate towards its price so that middle class can also buy this. Nivea: Nivea shampoo is for the dull and dry hairs so it affects mostly on dry hairs but it cannot prove itself as appropriate for every type of hairs. So according to its working its price is high it should have to fall down to increase its sales. Garnier fructis: The Garnier Fructis shampoo is equipped with natural fruits vitamins which really affect hair towards healthiness of hairs. This brand price is reasonable and suitable according to me because it really nourishes hairs. Herbal Essences: It is not as much famous or well-known brand but its price is competing with prestigious brands which are not good because if customer has choice between reputed brand and simple brand in the same price then obviously customer will go for high-status
But I have to tell you about Root Awakening Shampoo by John Frieda because it is a real deal. I have long hair, straight on the top and little wavy on the ends. Now and then there is a frizz problem. I used to get scared when I need to comb my wet hair because I know that a lot of hair will fell off. After first wash I noticed a difference.
The second marketing strategy, in-store, can offer various strategies. Large, visible window signs can draw customers from the outside in. Having neat, organized displays with clear signs stating exactly where the products are located makes
The name was later abbreviated to "ice cream" the name we know today”. Luckily, in the 1840s a woman by the name Nancy Johnson patented her hand cranked freezers and still today her method is still used. According to almanac.com “Baltimore dairyman Jacob Fussell opened the first commercial ice cream factory in 1851. Business boomed, and Fussell became the father of the wholesale ice cream
For the business-level, Trader Joe’s adopted a differentiation focus strategy. According to our textbook with this strategy, Trader Joe’s seeks to differentiate in its target market. They rely on providing better service than broad-based competitors. Specifically, they focus on the special needs of the buyer in other segments (Dess, Page 159). Joe’s differentiates its self from other grocers by providing a unique shopping experience fortified with their private label goods and great service from their crew members.
Introduction The purpose for this report is to analyse the marketing mix of Harvey Norman and JB HI-FI on two competing products, compare both marketing mixes to find the most effective marketing strategy. A marketing plan is a useful tool in the world of business. The four P’s of marketing are product (or service), promotion, price and place, this is a good way of defining the marketing mix. A successful marketing mix has many benefits, such as promotion can increase product sales, price can help stay competitive, product can help reach business goals and place can help your business target a specific audience.
Introduction The restaurant industry in the United States had annual sales of $ 631.8 billion and employs 12.9 million people in 2012. Even in times of recession there is little evidence that this industry has seen a decline especially in its fast food and quick service segment. But with a depressed economy with no immediate upward trend in the near future, majority of the customers indicated that they would either curtail their spending on eating or best maintain its current level which is certainly going to affect the future of many restaurants in the industry. Chipotle is part of the fast casual segment of the U.S industry with over 1,600 restaurants.
The strategy recommended would match both external and internal fit that help Ice-Fili to increase its current market share (5%), maximise its long term profits and to achieve a sustainable competitive advantage. To dominate the Russian ice cream market and maintain its market leader position, it has to brand itself as the top historical Russian ice cream producer and strengthen its core product in the impulse segment. Due to little product differentiation, there is low brand loyalty for consumers. Ice-Fili could distinguish itself from creating high brand awareness via marketing and advertising.
These producers try to appeal to the consumers by using logos, ethos, and pathos. In society today, makeup is such a big influence on every woman’s
ALDI supermarkets, a well-known retailer in business, focused on retaining and gaining customer’s loyalty on those who were already familiar with the ALDI brand. ALDI’s main objective is getting its message across which is offering the best quality products at the lowest price possible. One of ALDI’s marketing strategies is the ‘Like brands’ by which ALDI created high quality products similar to those products of a well-known brand and competitors, but with a lower price. ALDI created blind tastes of these ‘like brands’ where people can taste ALDI’s brands and the national brand to see if they can make a
In order to discuss the current life cycle stage of Chanel N '5, we now look on the Product life cycle (PLC) theory, which is a concept that provides the steps for a product acceptance, from its birth stage of introduction, growth, maturity to its decline. (3) Chanel No.5 perfume series fall in the growth stage of the product life cycle, where they face more competitors. (3)
While its professional segment products are delivered to wholesale beauty supply distributors, most of its goods under customer segment are distributed to large volume retailers and chain drug stores, such as Walmart, Watson & Co and DrugMart. By strengthening its distribution systems, Revlon has improved its operating efficiency in certain extent. Digital marketing including Social media, television or outdoor and print advertising are some of the tools being used by Revlon currently. Besides, to boost sales, displays and samples, coupons serve as trial incentives for point-of-sale merchandising. By cooperating sales activities and advertising campaigns, Revlon highlights a united image for its portfolio of core brands around the globe.
It not only caters products like clothing for both genders, but also shoes, teenagers clothing, accessories and beauty products. Clothing is the key product sold as compared to the rests of the items. In ensuring that business goes well for the company, the management engaged promotions through media advertisements and hand phone apps to let customers view their products easier online and hired people for the various positions in the organisation company example managers, store assistants and supervisors. Though each of them plays a different role, they are an important part to the
Strategic marketing is a broad and practical subject which included the concept of marketing subjects of previous semesters such as business marketing. The study of this subject has contributed to marketing knowledge in many ways, as well as it has strengthened my skills in application of marketing concepts. My knowledge was increased that I was able to develop a complete strategic marketing plan of not only on the part of marketing analysis or strategy of a product or service, but also the whole corporate plan. My skills and capabilities that were developed and integrated during lectures and tutorials include the analytical skills, coordination skills, presentation skills, organization skills, etc.
Literature review Advertising has become a form of communication and a great source for promoting services and products for any business in the whole market because of its broader impact. The main idea of an advertisement is to get the attention of the consumers, build up the product’s strong image in their mind and provide information to help the consumer to make a purchase decision. So, the central focus in today’s diverse global marketplace is the consumer. Companies exert a lot of effort to find out the best ingredients that should be in an effective advertising and identifying its influence on the consumer’s mind, so effective advertising should be considered as one of the most important tools that strongly affect and can change the consumer’s buying behavior. The research attempts to investigate the impact of effective advertising on the consumer’s buying behavior.
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