ipl-logo

What Is Revlon's Competitive Advantage

1035 Words5 Pages

2.4.1 Competitive Rivalry
Revlon faces stiff competition from existing cosmetic entities like Estee Lauder and L’Oréal which acquire larger market share along with sustainable competitive edge by innovation (Kumar, et al., 2006). Besides, many luxury brands like Chanel and Dior nowadays join the competition also, launching beauty products. Therefore, Revlon needs constant innovation for survival in the market.
2.4.2 Bargaining Power of Customers
The availability of countless beauty products from various manufacturers is the threat challenging Revlon. The high bargaining power of customers might pressure Revlon to reduce the product prices in order to remain relevant and competitive (Hill & Jones, 2009).
2.4.3 Bargaining Power of Supplier
Bargaining …show more content…

While its professional segment products are delivered to wholesale beauty supply distributors, most of its goods under customer segment are distributed to large volume retailers and chain drug stores, such as Walmart, Watson & Co and DrugMart.

By strengthening its distribution systems, Revlon has improved its operating efficiency in certain extent.
Digital marketing including Social media, television or outdoor and print advertising are some of the tools being used by Revlon currently. Besides, to boost sales, displays and samples, coupons serve as trial incentives for point-of-sale merchandising. By cooperating sales activities and advertising campaigns, Revlon highlights a united image for its portfolio of core brands around the globe.

Revlon upgraded its website on a regular basis featuring the latest product launched and current promotion information. Also, to give customers a better shopping experience, Revlon hires beauty advisors who are well trained for its counter sales. Additionally, the organization provides after sales service by its customer service center situated in 17 countries and internet …show more content…

The training programs are designed to convey strategic principles to workers and promote teamwork spirit within the organization. It is also committed to create a safe workplace for its employees.

Company’s information technology systems play an important role as it determines the effectiveness and efficiency of company management and operation. Through the partnership with VMware, Revlon is at a better position towards big-data management by implementing private cloud infrastructure. Other recent technologies and software like automated-materials-handling system has been put into use for higher efficiency.

The firm procures raw materials and components across the world and continually examines its production requirement against its manufacturing capacities to pursue cost reduction.

Capabilities
 Thanks to the cloud, Revlon has been able to resolve the difficulties of big-data management efficiently by classifying all the unstructured data in the company (Swan,

Show More
Related

  • Ulta Beauty Essay

    914 Words  | 4 Pages

    Introduction Sephora and Ulta are both beauty specialist stores. Both stores have grown tremendously in the United States beauty market. The market for skincare and cosmetics retailer is highly competitive with the participation of lower-price mass merchandisers such as Walmart and Target, and the rise of online retailers like Amazon. However, the specialist store overtakes drugstores to become the second-biggest channel, behind supermarket (Exhibit). Their total market share grows from 12% to 14.3% between 2011 and 2016.

    Read More

  • 49 CFR Regulations

    706 Words  | 3 Pages

    CFR Title 49 concerns transportation and is part of the Code of Federal Regulations, or CFR. This particular section is specific to the Departments of Homeland Security and Transportation, and spells out the regulations involved in those areas. This means it spells out standard operating procedures and 49 CFR training for those working with hazardous materials. What is 49 CFR Training?

    Read More

  • Case Study: Ulta Salon, Cosmetics And Fragrance

    494 Words  | 2 Pages

    Ulta Salon, Cosmetics & Fragrance Overview Ulta Salon, Cosmetics & Fragrance, otherwise referred to as Ulta or Ulta Beauty, was founded in 1990 by Richard George. It broke into a tough industry at a time when prestige, mass and salon products were all sold through distinctive channels of each other. Ulta offers customers a unique and convenient place to get everything they need related to beauty (Ulta Beauty, 2016 p. 28). Ulta has been publicly traded on the NASDAQ Global Select Market since October 25, 2007, and today is one of the largest beauty retailers in the United States. As of January 30, 2016, the end of its fiscal 2015 year, Ulta Beauty operated 847 retail stores across the US, and has already continued its rapid expansion since then (Ulta Beauty, 2016.)

    Read More

  • Capsim Porter's Five Forces

    506 Words  | 3 Pages

    A supplier with strong bargaining power has the advantage of charging their price higher or selling low quality of the product to them. The bargaining power of suppliers will be low as there are many suppliers in the market offers similar products and this allows courts to switch to other suppliers that offer lower cost. Intensity of rivalry within industry High Threat Competitors in the industries There are quite a number of businesses involve home furnishing and electrical appliance.

    Read More

  • Pantry Case Study Summary

    3865 Words  | 16 Pages

    The Pantry’s use of forward integration contributes to this bargaining power. They receive much of their in-store goods from Budweiser, Frito Lay, and Coca-Cola, who in turn provides delivery services directly to stores. Bargaining Power of Buyers Low brand loyalty and minimal switching costs make the bargaining power of buyers high. Buyers make the decision to patronize other businesses when the opportunity to pay lower prices, presents itself.

    Read More

  • Marketing: A Case Study Of Sephora's Marketing Mix

    1085 Words  | 5 Pages

    The customers can as well upload their pictures and virtually try different products on their face and get advice on the best way to apply the products. The mobile application was downloaded by over 2.5 million customer and generated a traffic of approximately 75% as the company’s customers were converting and shopping making up to 167% orders over the year and due to that the company got 400,000 beauty insider signed up (issuu, 2017). Therefore, a big number of the Sephora's promotional initiative is based online which help the company to reach their younger targeted audiences and to have a big impact on the customers that are not willing to place order online with confidence as well as infrequent customers to explore and try new products (Chen et’al. 2011). And hence, Sephora’s digital channels play an important role by serving as communication tools for the company to promote their products via different channels to in order to reach the targeted

    Read More

  • H & M Case Study

    882 Words  | 4 Pages

    BARGAINING POWER OF SUPPLIERS(LOW) The bargaining power of the suppliers is low as there are huge numbers of suppliers and manufacturers in the fashion industry. To meet the requirements of the company H&M has more options by buying and merging with the suppliers. • BARGAINING POWER OF BUYERS(HIGH) The fashion industry is growing vast day by day thus there are many alternatives for the buyers is also increasing day by day thus resulting to no customer loyalty to the brand.

    Read More

  • Porter's Five Forces In The Oil And Gas Industry

    1601 Words  | 7 Pages

    Threat of Substitutes 4. Bargaining Power of Buyers 5. Power vested by Suppliers 1. Competitive Rivalry: According to Porter the competitiveness in any sector is significantly increased by the number of players operating in the field and their major competencies.

    Read More

  • Porter's Five Forces Fashion Industry Analysis

    1364 Words  | 6 Pages

    Individual private customers have a low bargaining power in front of large retail chains, however, their power is greater for small retailers, who are far less organized. Having a contract with large retailers such as Christian Dior can make or break a small supplier. In the fashion industry, suppliers tend to have minute power. For example the Jewelry section of the fashion industry: There is increasingly larger number of competitors in the market, which has meant a larger supply of diamonds in the market. In the past, De Beers solved oversupply problems by collecting and storing them to be sold when deemed acceptable by them.

    Read More

  • Coach Executive Summary

    983 Words  | 4 Pages

    The bargaining power of the suppliers in the luxury industry is moderate. Even though these companies have economies of scale emanating from their global operations, most of them use the focused differentiation strategy on the basis of quality. This gives their suppliers some leverage over them because finding suppliers of premium materials in the quantities which these companies procure is not easy. Noteworthy, these companies must consider the time they spend in building their relationships with their suppliers.

    Read More

  • Porter's Five Forces Analysis Pharmaceutical Industry

    720 Words  | 3 Pages

    Pharmaceutical products require various types of organic chemical. There are a number of chemical suppliers present in the market. Instead of buying chemicals at the high cost, pharma companies can switch from one company to other. For specific APIs where the sourcing of raw materials is difficult, suppliers have a higher bargaining power but since most raw materials are easily available and suppliers are numerous, where one can easily replace the other, their bargaining power is low. " Bargaining power of buyer:

    Read More

  • Persuasive Essay On Information Technology

    949 Words  | 4 Pages

    Tracking consumers’ habits in many different aspects of their life has allowed them to gear specific products in a specific manner. The Big Data I speak of is basically new. It is the data being created by all the electronic medical records the medical industry has begun to utilize over the past few years. With the mandate from Congress every hospital in the country had to install software to utilize as electronic health

    Read More

  • Coca Cola's Strategies To Maintain Competitive Advantage

    1388 Words  | 6 Pages

    3.1 Explain how products are developed to sustain competitive advantage There are three levels of coca cola’s products. They are core product, actual product and augmented product. Core product Coca cola’s products are high quality standards for the customer.

    Read More

  • Unilever: Meso Analysis: Porter's Five Force Model

    764 Words  | 4 Pages

    3- Threats of substitute products 4- Bargaining power of customers 5- Bargaining power of suppliers Practical implementation of the Model:

    Read More

  • Fendi Competitive Advantage

    1100 Words  | 5 Pages

    The companies in today industry serve a huge competitiveness. Current competitors take advantage of the demands from consumers to earn high profit margins. Fendi is known as a rich brand heritage and is the first global group in luxury product. They are widely recognized for its leathers, furs, watches and bags.

    Read More

More about What Is Revlon's Competitive Advantage

Open Document