3.1 Explain how products are developed to sustain competitive advantage There are three levels of coca cola’s products. They are core product, actual product and augmented product. Core product Coca cola’s products are high quality standards for the customer. Coca coal’s core products are energy drinks such as Coca Cola Zero, Coca Cola Diet. One of the benefits of drinking coca cola is that it contains caffeine, a natural stimulant found in the kola nut, coffee beans and tea leaves. Caffeine makes you feel more alert when you are tired and refresh your mind. Actual product Actual product is the one which is manufactured after a decision has been taken on what your core product is going to be. It includes packaging, style, brand and …show more content…
Distribution is one of the marketing mix among marketing mixes. Marketing needs the help of distribution to reach the target market. It is also one of the fundamental factors specially. Distribution is very important because these distribution are helpful and simply how every customer gets their needed and wanted products, finding the products and services that greatly need. There are three types of distribution channels. They are intensive, exclusive and selective distribution. Intensive distribution aims to provide saturation coverage of the market using all available outlets. Selective distribution involves a producer using a limited number of outlets in a geographical area. Exclusive distribution is an extreme form of selective distribution in which only one wholesaler, distributor is used in a specific geographical area. Among them, coca cola’s products are generally made available through intensive distribution. Intensive distribution for the newest product has allowed to maximize contact with customers and become very successful. It usually goes with heavy promotion, lower prices and large target market. Coca cola’s product are mainly distributed in a wide variety of locations including corner stores, convenience stores, restaurants, hotels, shopping mall petrol station and many, many …show more content…
People define a service that refers to the people who can directly contact with the customer such as staff. One of the crucial part in selling a product is the staff and its service before buying a product. The employees in coca cola’s company have a standard uniform. The company specially focuses on friendly and prompt service to its customers from their employees. Process The process of the product is essential in marketing. This determines the capability of the product to supply the demand of the consumers. Coca cola has a number of processes which involves bottling and labelling solutions. The important stage that coca cola consider is control of the company to get products at the agreed time and good quality and the last step they consider is the selling of beverage for target customers of distributors. Physical evidence Coca cola uses many different techniques to differentiate their brand and product from others. This is done by the colors, shapes, styles and the font of their logo. The font of the coca cola logo is one of the most recognizable brands around the world being recognized by 96% of the world’s population. The company has invested a lot of time and money in research and development to ensure the most effective life cycle impact of its
It can include wholesalers, retailers, distributors and even the internet itself, channels are broken into direct and indirect forms, with a “direct” channel allowing the consumer to buy the good from the manufacturer and an “indirect” channel allowing the consumer to buy the good from a wholesaler or retailer. Types of Distribution Channel 1. The first channel is the longest in that it includes all four, from producer to the end consumer. The wine and adult beverage industry is a perfect example of this long distribution channel.
PRODUCT A product can be either a tangible good or intangible service that fulfils a need or want of a consumer. (Purely Branding, 2015) Britax manufactures many different types of car seats. They range from economical booster seats for toddlers to the top of the range seats designed for older children or children with special needs. There are three different stages that a child will require a car seat between birth and 12 years of age.
1. What is in it? Where did the ingredients come from? In a U.S. can of Coca Cola some of the ingredients include high fructose corn syrup, caramel coloring, vanilla flavoring, caffeine, and phosphoric acid. The high fructose corn syrup is made from corn starch, which is made from the starch obtained from corn kernels.
Mission Statement KEHP & EDKE 6379/7379 Nellyvette Gonzalez-Martinez University of The Incarnate Word Professional Mission Statement My company is a service company. Staff is highly motivated, committed professional, knowledgeable in fitness, adaptations and wellness services. Its focus is to help individuals who want to improve their quality of life. I carefully hire trainers that meet the standards of knowledge and experience our valued clients deserve; and who value cardinal virtues and justice for others.
Ninety-four percent of the earth’s population recognizes the Coca-Cola logo. That’s not an easy feat to accomplish, especially as a company that primarily sells soft drinks. A major reason why Coke is such a successful company is their advertising. In the commercial titled Brotherly Love, Coca-Cola uses calm music, warm lighting, and a humorous story to associate their products with happy memories in the minds of young people with one or more siblings.
The more a product is found desirable the more likely will the person buy it. Effective advertising and positioning attracts customers. The brand equity of Coca cola is very high and it has established an emotional connect with consumers. Coca Colas brand slogan “Open happiness” has successfully positioned the brand as a global icon of happiness. Such connects are very important in order to persuade a consumer into buying the brand.
The sector is witnessing a radical change as traditional retail markets are replacing with new formats such as discounts stores, departmental stores, hypermarkets, supermarkets etc. In this competitive environment the retailers are more forced to concentrate towards Customer service & their satisfaction. In retail stores, the customer service is includes like counter service, billing the products, offer explanation to customers, providing them coupons, explain the product
But with the changing tastes of consumers, it has expanded its menu which now includes salads, fish, wraps, smoothies, fruits and seasoned fries. The Coca-Cola Company, makers of coke, sprite, fanta, diet coke, coca-cola zero etc. The coca-cola company operates/sells beverages in more than 200 countries around the world. The most popular and selling drink of the company around the world is coke.
Specify organisational standards of customer service So the customer segment of the Ritz-Carlton is a wealthy clientele who has very high expectations since they use to get upscale products because they are ready to pay more to have more. Therefore, the differentiation of the Ritz-Carlton is made on an efficient and effective customer service. As we know the needs are general but the wants are specific, so the companies have to make the difference so as to become the customer’s wants. For example, customers will need to book an hotel room but some customers will want to book an Ritz-Carlton hotel room.
Coca-Cola Company is one of the premier global consumer brands. The company has been around for a century and has been growing constantly. Today Coca-Cola manufactures more than 500 sparkling and still brands that are sold in more than 200 countries around the world. Coca-Cola’s main competitor is Pepsi. Therefore,
This aims at developing a deeper consumer desire for the brand, thus giving people more reason to purchase Coke- Cola products instead of competing brands. This is the essence of differentiation. Coca-Cola having an 'action orientation', instead of waiting for change to happen it is at the leading edge, driving action forward. This product differentiation strategy has created global value, brand loyalty, non-price competitor as well as no perceived
The Company’s beverage products comprises of bottled and canned soft drinks as well as concentrates, syrups and not-ready-to-drink powder products. In addition to this, it also produces and markets sports drinks, tea and coffee. The Coca- Cola
Consumer behavior towards Nike products Marketing is collaborating the value of a product, service or brand to customers, as a driving force to promote or sell that product, service or brand. Marketing procedures and skills embrace selecting target markets by carrying out a market analysis and market segmentation, as well as taking into account the consumer behavior and advertising a products value to customers. Marketing is the utmost vital aspect of developing and enlarging your business, and is a speculation that will recompense for itself over and over again. The term “marketing mix,” was first devised by Neil Borden, the president of the AMA (American Marketing Association) in 1953.
Coca-Cola uses those nine elements. They have their existence in any country. Coca-Cola has faith in innovation which they think that is something new that creates value and they have believe that innovation is not a function or a department, but rather an approach that is embraced across their entire company. Coca-Cola is working to execute and maintain programs that aid assure their success in including the similarities and differences of people, cultures and ideas. Coca-Cola tends to make best of opportunities based on their skills.
Running Head: PEPSI COLA COMPANY 1 PEPSI COLA COMPANY 16 Strategic Plan of Pepsi Cola Company Jacqueline C. Tuncap American Military University BUSN 620: Strategic Management September 25, 2016 Executive summary This paper analyzing the Pepsi Cola Company, its strategic plan and the products the company provides. The company is known as one of the top competitors in the market. We will go through and try to understand the separate areas within the company that collectively work together towards creating a successful company.