Remy Vs Coron Case Summary

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Around 2012 the Brewery realized that its return on its assets did not reflect on the product that the company was selling nor did it reflect on the potential net profit of its market. Since then the Brewery’s marketing and advertising strategy has increased its profitability and surpassed its main competitor in the liquor industry in St. Vincent, Gonsalves Liquor. This was also partly due to the company attaining distributorship for Remy V.O.S.P and Gonsalves loosing distributorship of Corona. The company’s increase in its return on assets has also coincided with its increase in sales.

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