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Rhetorical Triangle

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Advertisements are everywhere around us. Wherever you go or whatever you do there will always be some kind of advertising nearby. Advertisements are produced by any company or organization to mainly sell their product or service. Each advertisement has its own specific target audience who they have designed the advertisement for. The following essay takes a look at rhetorical analysis on two commercials “Apple, 1984” and “Thai Life Insurance, Unsung Hero” by using rhetorical triangle as well as Aristotle’s theory to analyze different methods used in both advertisements to attract their audience’s attention. Apple Inc. is an American multinational technologies company that is persistently adapting to consumers’ needs. The Apple’s 1984 Super

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