Corporate Social Responsibility
Review Report on
Starbucks and Second Cup
Presented BY: SUBMITTED TO:
Daljeet Grewal Wendy Thompson
Harmesh Kaushal
Navneet Kaur
Rajinder Kaur
Substance
Introduction 2
Issues of espresso industry 2
CSR Priorities and Policies of Starbucks: 2
Target Analysis of Starbucks 2
Proposals for Starbucks 2
CSR needs and arrangements of Second Cup 2
Target investigation of Second Cup: 2
Proposals for Second Cup: 2
Individual statements 2
Presentation
We have picked two organizations of espresso industry Starbucks and Second Cup. The espresso commercial ventures are doing gainful business on the planet. The interest of tea and espresso is expanding with the changing pattern of
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Ecological issues:- Due to expanding interest of espresso, ranchers use agrochemicals on espresso ranch to expand gainfulness of espresso that will affect the nature of espresso and in addition cause wellbeing issues and contaminate environment.
High creation of espresso reasons deforestation on the grounds that espresso developing nations require an excessive amount of area to develop espresso more to satisfy the interest of espresso.
Plastic containers utilized for serving tea and espresso will expand wastage while they utilize reusing.
Awful farming systems and methods lead to soil disintegration.
Hereditarily adjusted living beings (Gmo 's) reason hazard for other plant species and buyer wellbeing issues.
3. Financial issues: - Coffee pickers don 't get the lowest pay permitted by law rate for instance in Guatemala, the lowest pay permitted by law of espresso pickers are $3 for every hour.
Indeed center man pays short of what the business cost to them. It affects the pay of agriculturists and reason unemployment, neediness, youngster work and absence of education in that specific espresso developing nation. It influences GDP and for every capita pay of nation. Businesses operations get effected by expansion like as taste and inclination impact the offers of espresso.
CSR Priorities and Policies of
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training and improvement opportunities for the youth 1. fair trade 1. building greener store
2. volunteer activities 2. job opportunities for youth 2. recycling and wastages
3. health facilities, day consideration focuses and hospitals 3. increased acquiring power 3. climate change
4. provides education 4. ethical conduct towards representatives, suppliers and customers. 4. water preservation
5. provides credits to agriculturists 5. transparent exercises and results 5. energy preservation and renewable vitality
Group: They have 14932 tasks, 87,569 volunteers and using 417,256 hours for serving the group. They have faith in adjusting productivity and social still, small voice. Their group stores with assumes a key part in supporting training, wellbeing, lodging, job and security. Every group store lives up to expectations with non-benefit and serves administrations to take care of the demand of individual group. The group store program has produced $800,000 programs for serving the group in instruction, vocation, lodging and wellbeing. In backing of neighborhood group Starbucks began "Association ENGAGEMENT" venture .They build a more secure and brilliant play area for the Duang Prateep Foundation Day forethought focus in Thailand. Each dollar used on the Starbucks store on a normal $2.23 is returned on the neighborhood group through representatives ' wages, advantages, expenses and installments to nearby
C., Fraedrich, J., & Ferrell, L. (2015).Business ethics: Ethical decision making & cases (10th ed.). Mason, OH: Cengage. O 'Sullivan, Arthur; Sheffrin, Steven M. (2003). Economics: Principles in Action. Upper Saddle River, New
The store also gives youth the opportunity to volunteer at the store and gain work related skills.
In our day and age, it is very uncommon to see kids and teens out working in the agricultural industry because of corporate businesses. When the Corporate and Cooperative businesses started taking over sole proprietorship companies, kids and teens started working less in the industry because they had no family ties into the
BSBSUS501 Maneka Muthukumari Weerasinghe Task 1 – Part A SUSTAINABILITY POLICY PLANNING REPORT AT WHITE HOUSE CAFE The Organization White House Cafe was opened in 1991 and has been a successful establishment ever since. The Cafe operates from 9am to 5pm, 7 days a week. With 26 years of experience, the establishment has an extensive amount of experience and have formed relationships with loyal customers. White House Cafe will utilize this experience to further improve business and the sustainability policy.
Case Study #1 Case 1: In the past, Monsanto has had many ethical issues like high performance standards that can cause employees to make unethical and illegal decisions and not owning up to hazards around them. However, Monsanto has been striving to enforce their code of ethics and has spent more time trying to become more socially responsible to the environment. For Monsanto to create an ethical culture, he would have to be proactive in anticipating, planning and acting to avoid potential ethical crisis’ (Thorne, Ferrell, & Ferrell, 2008).
6.4 Ethical Sourcing Howard Schultz to take a comprehensive approach to ethical sourcing, using responsible purchasing practices; farmer support; economic, social and environmental standards; industry collaboration and community development programs. The cornerstone of his approach is Coffee and Farmer Equity (C.A.F.E.) Practices, one of the coffee industry’s first sustainability standards of coffee.
Also impacting per capita coffee consumption, another industry driver. • Consumers switching to competing lower priced substitutes or
Finally, Starbucks successfully employed the “expansive external relationships” (CanÌas, Sondak 2014). One of the main ways Starbucks embraces diverse relationships is by working with underserved coffee farmers. Starbucks ensures all the farmers they work with are working in healthy conditions and are paid a fair wage. They have helped to improve the lives of thousands of farmers. Besides this, Starbucks supports several communities/organizations such as the LGBTQ
Starbucks sells high quality food and brands for affordable prices. Recently, the company launched a wine collection in addition to the coffee. Now, customers can enjoy a coffee in the morning and a wine after work. This strategy will bring more revenue to the company and will put the Starbucks on the map with other great small shops. The brand has also positioned itself best coffee brand in the market by providing attractive store design, unique environment, elegant taste and high quality coffee beans (Kotler & Keller, 2009).
Introduction The key ethical issues that were presented in this case study were quality control, lack of customer care, responsiveness, and harming the customer. The Johnson and Johnson case may have been seen as a turning point due to many things the company did right. However, there were many ethical issues in this case which will be explored more throughout this paper.
The article presents information the success of the coffee company Starbucks. Topics include details on Starbucks' focus on the company's employees, or partners, and the effect on sales and customer satisfaction, details on the company's benefits for employees such as tuition reimbursement, and mention of the company's innovation through items such as their Starbucks Rewards mobile-payment application. Wong, V. (2015). Coffee, mate.
Starbucks was founded in 1971. They have 18.850 stores in more than 40 countries which makes them the first coffee specialty retailer in the world. They operate most of their stores having only 50 franchises (as of 2017) as to keep strict control over quality. The success of Starbucks is based on their unique value proposition. They offer customer the finest coffee produced by themselves, with strong commitment on creating a global social impact, served in stores that promote a welcoming and warmth sphere where everyone can feel “like home”.
Ethical issue in Starbucks Starbucks, an American coffeehouse chain based in Seattle, Washington, is the world largest coffee retailer chain in the world having more than 21,000 stores in 65 countries (Starbucks website, n.d.). In United States, Starbucks owned 12,973 stores (Starbucks Company Statistics, 2014), which is more than 73% of the market shares of the United States coffeehouse industry. Hence, Starbucks possesses monopoly power in the specialty coffee market. Enjoying monopoly position, Starbucks plan to completely dominate the market by eliminating competition. Starbucks engages in a range of anti-competitive activities.
Practices, it helps farmers grow coffee bean better for people and the planet. Also, Starbucks aim their coffee certified or verified by an independent third party from 100%. Moreover, Starbucks is a fair trade to farmers and maintain high-quality coffee. It is development society and environment responsibility (Coffee Sourcing).
1) Starbucks is a company that has been in the coffee industry for a long time. It continues to enjoy a leading position in the United States, which is its home country where it sells approximately 50% of the specialty coffee that is sold in the United States for many years. The company has continued to dominate the industry as well as its local competitors. Its generic competitive advantage emanates from its high-quality coffee, which helps to differentiate it from its competitors. The company is very keen on ensuring that its coffee is different from the rest of the competitors.