My research this week focuses on the case study of Apple Inc., and the strategic development of a multibillion-dollar organization, (Paroutis, Heracleous, & Angwin, 2013). Owner and co-founder Steve Jobs was instrumental in taking a company that was on the verge of bankruptcy and make it into a thriving billion-dollar company. Steve Jobs was a leader who was not only innovative but also a perfectionist. His passion for Apple was unsurpassed, which was reflected in his dedication and remarkable intuition. He could easily be described as unpredictable in nature and somewhat course in instruction, but all that knew him agreed that he had a keen ability to think outside the box. When Steve Jobs was forced to resign due to his uncontrollable …show more content…
This was truly ironic, by seeking help from the man that was forced to resign 12 years ago. This turned out to be the best move Apple made. Steve Jobs was rehired as the new CEO and worked diligently for the next 30 months to bring Apple back to greatness, (Paroutis, et al., 2013). At his first big meeting with the board of directors Steve Jobs showed up wearing a pair of shorts and tennis shoes, (Paroutis, et al., 2013). I found this as a true testament of who Steve Jobs really was. He was the kind of person that did not waste time worrying about what other people thought of him, he was there to identify the problem and fix it, the smoke and mirrors were not a part of his repertoire. He could easily be described as a colorful character and at the same time envied for his ability to think outside of the box. It was at that point that Apple really took off; their innovation and marketing skills were impeccable to say the least, (Paroutis, et al., 2013). New products were entering the mainstream every four months establishing Apple as the most technologically advanced computer based companies in the world, (Paroutis, et al., 2013). The development of the iPad was a major breakthrough for Apple, (Paroutis, et al., 2013). According to the authors, the iPad was challenged by Amazon’s Kindle fire, which also received …show more content…
One such strategy was their tactical approach in the development and release of new products, (Paroutis, et al., 2013). They developed special teams that would focus solely on the design and fabrication of new products, (Paroutis, et al., 2013). Secrecy was key and highly enforced at Apple, no one knew about the new products except for the team and Steve Jobs, (Paroutis, et al., 2013). The authors noted that the level of secrecy was compared to a terrorist hiding area or underground secret passageway, (Paroutis, et al., 2013). Apples foundation is based on perfection, if there is a problem with the product it never leaves the company, (Paroutis, et al., 2013). Their standards are very high and unwavering, especially when it comes to accountability. Once the expectations are established nothing less is acceptable. The company was so secret that when it came time to discuss new products the meeting would be held at an undisclosed location, (Paroutis, et al., 2013). The employees attending the meeting would be picked up in a company van and brought to the meeting site, (Paroutis, et al., 2013). Apple thrived on teamwork and valued each employee by instilling trust, support and believe in the product, (Paroutis, et al.,
The most notable weaknesses for the company is the limited distribution of the network, high selling prices, and sales being limited to a high-end market. “Apple’s SWOT analysis shows that such an exclusive strategy supports control over the distribution of products, but limits the company’s market reach”(Smithson, 2015). What that means is because of the high pricing Apple limits themselves to the high-end
Apple’s CEO Steve Jobs was able to save his company through a masterful marketing program, product innovation, and entrepreneurial corporate culture. The company adopted a market orientation in which it focused on consumer behavior and was able to collect information about consumers’ current and future
Introduction This paper analyzes how apple positioned itself to take advantage of unique designs to attract sufficiently large niche market to surpass competition in US and China.in addition, evaluate apple's experience in strategic alliance. Apple, Inc. was founded by Steven Paul Jobs, Steve Wozniak and Ronald Gerald Wayne on April 1, 1976 and is headquartered in Cupertino, CA. The company designs, manufactures, and markets mobile communication and media devices, personal computers, portable music players, besides, sells a variety of related software, services, peripherals, networking solutions, and third-party digital content and applications. The company sells its products worldwide through their retail stores, online stores, and direct sales force and third party cellular network carriers There is no doubt Apple bring newness and innovation with each of its product.
How Sustainable is Apple’s Competitive position Introduction Apple started out simply as a computer company producing Macintosh computers and software, but has since evolved over the years to manufacture other products. It introduced iPods in 2001 for music players, in 2007, it started producing iPhones. Its products are consumer oriented and this has contributed to the success of the company. Apple also views innovation as basis of survival and business development (Yoffie, 2012).
His decision to cut cost internally by cutting Apple’s workforce by 16% and pushing for internal growth were very troublesome decisions. I’m guessing the morale of the employees diminished resulting in less production and efficiency. For that reason IBM lost interest in their joint venture with Apple, wasting $500 million. Apple ended up losing $69 million in the first quarter of 1996, and Gilbert Amelio was appointed the new CEO. My opinion towards this matter is that often time change alerts employees especially when it threatens their jobs.
Apple’s core competencies are a low-cost operation, excellent consumer services, and totally dependable product supply (Ferrell & Hartline, 2014). Many of Apple’s products are manufactured in countries with low labor cost (Ferrell & Hartline, 2014). Although Apple is under much scrutiny for their unconventional and innovative ways (Ferrell & Hartline, 2014). Apple is taken steps in improving their labor standards (Ferrell & Hartline, 2014). Apple is innovators of excellent consumer service, Apple is aware of the consumer's current wants and needs as well as their future needs (Ferrell & Hartline, 2014).
Apple’s vision Apple 's vision is to create and deliver electronic music and personal computers to individuals, teachers, employees, students, and computers used in government agencies and companies. Apple 's strategy focused on enhancing its ability to design and contribute to its development, It’s easy to use and distinctive design and innovative. Importance of knowledge management in Apple Company Knowledge Management (KM) is a discipline that improves Apple 's ability to better solve problems, adapt, evolve to meet changing business requirements, and survive with disruptive changes.
At Apple, Steve Jobs was firmly believed that it is essential to encourage the employees and make them show the best. He always reminded employees that Apple is a good company, it was a honor to become one of the number of this company. It was to make them understand that everyone was noticed. This led employees to believe in their abilities, know their talents so that they could show the best in the
ACHIEVING GLOBAL COMPETITIVE ADVANTAGE OF APPLE INC. Apple Inc. is an American conglomerate company located in one immeasurable loop, Cupertino, California in the middle of the Silicon Valley. (OPPapers, 2012). Apple is motivated on their designing, developing, innovating new products like the personal computers, other related software products, and the electronic products such as MP3 players and iPods. Apple Inc.’s main products are iMac, iPod, iPhone, iPads and its latest advanced product is iWatch, which is on the edge of creating another revolution after iPhone. Apple Inc. has transformed its image from an inventive computer manufacturer to a fully-fledged consumer 's electronic company.
1. INTRODUCTION Apple Inc. Official, a famous IT company in the world, began with a computer. They produce electronic gadgets with a good quality and attractive over the year. With their massive success, however, they are actually having problems, regardless internal or external problems.
Steve Jobs is still the world’s greatest corporate storyteller. The iPhone presentation unleashed a wave of enthusiasm towards Apple that they are still riding today. Here are listed the techniques used. First, constant interrogations helped the audience’s understanding and cached their attention.
The company’s products and services include the infamous iPod, iPad, iPhone, Mac, and Apple TV. Apple has a collection of consumer software appliances, various operating systems, and a variety of other services. (apple.com, 2014). Within this research paper, we will discuss Apple’s internal and external reports along with factual examples to support the reasoning provided. Introduction Apple Inc. is an American international association headquartered in Cupertino, California.
Jobs was able to obtain an investment of $20 million from the business leader Ross Perot after the airing of this program. Analysis of the leadership style of Steve Jobs revealed the role of skill and talent developer played by him for his employees. It is evident through his statement “Look at the results” on being asked about his tendency of showing rudeness towards his employees (Isaacson, 2012). It could be assessed that Jobs depicted a transformational leadership style through his initiatives of creating a vision, guiding his followers to achieve it through effective inspiration thereby leading to a change in the individuals and the social systems as well. These are the basic traits of a transformational leader (Warrick, 2011).
Jobs was fired from Apple back in 1985 because the board believed he was no longer useful to the company, in fact, they believed he was being detrimental to the business, he says “our visions of the future began to diverge and… our Board of Directors sided with him.” Jobs chose to talk about how he was fired from Apple, the company he had founded, because it reveals Job’s biggest failure, He had spent most of his adult life growing the company, only to have it taken away, yet Jobs pushed on and recovered it later on. This use of pathos strengthens the connection with his audience, and shows how someone so successful once reached rock bottom, yet managed to climb his way back up, and it inspires them to be like
According to Bullen and Rockart (1981), critical success factor is the significant skills, areas, or actions of a company that contributes to the competitive performance that can make it become successful. The main key success factor of Apple is its core competency, technology. The company that owns the advanced technology may get high revenue and a larger market share when imply this technology in its product or service (Roth & Miller, 1992). Apple has used this core competency to develop many highly functional and usable digital device and software which can develop the loyalty of customers to its brand (Laugesen & Yuan, 2010). For example, many electronics products in the market are use Google’s Android system, while Apple uses its own system, iOS in all of its digital devices (Johnson, et al.,