Tootsie Roll Analysis

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Future Plans How many licks can tootsie roll take before melting away? The washington post says “But Tootsie Roll, which has traded on its name for decades, has remained deeply stuck in the past. Now, with its spiritless sales and slipping profits, the $2 billion confectioner is facing what analysts call a hard truth for the modern sweets industries: Candymakers must evolve or die.” It sounds like to me that tootsie roll is near the end of the line because they are having a hard time catching up to today’s times and they are living in the past. After the CEO of the company ,Melvin J. Gordon, passed away his wife ,Ellen, has kept its next moves secret, leaving analysts to question how long the company will survive. The Washington post also

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