WEBD122 – Introduction to Web Analytics
Mid-Term Project Assignment
Student Answer Sheet
WEBD122 – Introduction to Web Analytics
Student Name: Long, Vanessa
Student ID: 4559138
Class:
Instructions: For your Mid-Term, you are to complete the following five (5) questions, you must use this document to answer all the proposed. Each question requires no less that 150 words to answer. You may use outside sources or any of the mention books found in the APUS library; you may find these most helpful. Please, use APA style references and in text citations in support of your answers.
1. Consider what you have read in the articles and in the lesson materials so far. You have learned that web analytics requires actionable metrics. (In your own words
…show more content…
You are to select only one (1) analytic tool. Describe why you found this analytics tool interesting and what features does it offer that may be attractive to an organization to begin using?
Student Answer: (your answer goes here)
I chose Piwik as my web analytic tool of choice because for starters, it is a free open source program which is just as good of a program as Google analytics. Some of the most important areas on piwik are the actions page, which is very beneficial in helping to discover your bounce rate, which in turn, helps to see if visitors landed on your site then immediately left or where they went next.
The referrers section. This area is a great way to find out how your visitors found you, what search engine and keywords they used to find you or if they found you on a social networking site like Facebook or twitter. Using the “exit” section can also tell you when a user visits multiple pages and/or leaves your
…show more content…
Search engines are constantly changing their algorithms forcing you the analysts to face an uphill battle in keeping your site optimally indexed. (20 Points)
Your Question: What are the steps you can do to stay ahead of or stay on par with the search engines as they constantly change their algorithms? Please describe what steps you can take. Student Answer: (your answer goes here)
Content should be of the highest quality, created for People instead of search engines, unique and informative.
Rich snippets have been around for a long time and have already shown that they have a positive impact on click-through rates in organic SERPs so ensure you’re at least using review, breadcrumb and pricing mark-up.
Author tags are another useful element to associate content with an individual author or publisher; also a great influence on ranking for content with trusted, well published authors receiving a rankings boost in the same way a trusted brand might for a product.
Social media- Connect with the right people socially on relevant social platforms, forums and blogs. And of course, continuously check your analytics, rankings and webmaster tools data regularly and respond to any changes rapidly, analyzing them against discussions in the
1. Standards Driven Data: Online tools and resources will be used to analyze standards used in a course. How often are they being used and are they being used appropriately? Data then will determine what needs changed and adapted to meet those requirements. 2.
#8. Follow and reach out to Twitter influencers Twitter influencer marketing is popular; it is about getting celebrity or people who have a large number of followers and great reputation to tell your story to their audience. According to Launchmetrics, “76% of marketers consider influencer engagement effective in garnering customer loyalty”.
It qualifies as an analytical company based on its utilization of enterprise level business intelligence teams and infrastructure, using local and department level analytical teams to build out competitive advantages, and having a culture that supports and can understand analytics from the top down. It lacks the features to be considered a competitor based primarily on its fractured governance of analytical initiatives and the lack of a strong central analytical corporate strategy that is applied beyond a few select measures tied to company performance to drive
Introduction Chapter three will provide the reader with research methods and procedures that were used to conduct this thesis. The research methods and procedure section will be described in details how the student researcher obtained the data. Research Methods and Procedures The significant aspect of the research process consists of various peer reviewed research journals, published books and web based news articles. All of the sources gathered to compose this thesis were within the last five years, on what prior researchers have done regarding recruiting Asian-American police applicants.
One key guide that helped me in the process is breaking down the websites into different parts and then explaining how they work using pathos , ethos, and logos. By pre-writing the analysis it helps to build up the final analysis. The techniques learned helped gather an example of appeals and
The CDC website introduces ADHD as a neurobehavioral or deficit disorder that affects children’s in all ages and sometimes it can have incurred into adulthood. ADHD has no cure, but there is help and treatment out there to control it. ADHD also has three different types. Predominately inattentive presentation, Hyperactive impulse presentation and combined presentation. Some of the causes for this condition can be brain injury or causes within the early stage of life.
Keeping track of the information found is also important so the you can go back at a later date to retrieve and review; it also assists in avoiding duplication of articles. Keeping good records allows the researcher to be more efficient. 3. If during the search of literature, the articles you find are enormous then you can limit some things such as age, gender, language, and publication years. 4.
I am already trained in creating buzz and awareness through social media channels including Twitter and
I will use blogs and social media platforms to create awareness, especially when working with an organization to help more needy people and impact their lives
Key points: Once the SWOT analysis has been completed, mark each point with the following: - Things that MUST be addressed immediately. - Things that can be handled now. - Things that should be researched further. - Things that should be planned for the
My first examination will be on external analysis, which is also called environmental analysis. Using this method, we gain information from the environment and analyze it, so we better know the opportunities and threats of the market. We can evaluate the organization’s performance either by SWOT analysis or PEST analysis. SWOT analysis shows us which opportunities and threats we have from external environment, and which strength and weaknesses we have inside the organization.
Big data can analyze your completion and provide a picture of what they are doing in areas like product release, price changes, and location targeting. Big data can analyze customer trends in real time and can look at many areas including advertisements,
Five Hot Web Design Trends for 2015 As the web design becoming highly complex and updated every year, it often leads to the introduction of new and recent techniques and trends, which continues to dominate the industry for a long period of time. So Many ideas get transformed into norms and become a significant part of our design techniques, whereas others are left behind and soon fade away. The past year revolutionized the web design industry in so many ways , as web designers came up with exciting and innovative techniques to give an interesting edge to their designs and let them stand out. Developers and Designers have adopted many groundbreaking trends and modernized techniques, which brought amazing and impressive transformation in the web design market.
SWOT Analysis Husqvarna For all kinds of decisions and situations firms consider SWOT analysis to be the most useful tool. SWOT is a contraction used for Strengths, Weaknesses, Opportunities, and Threats. This analytical tool is perfect when companies want to analyze, plan or evaluate a new proposal, its competitors or develop a new product. Through SWOT, analysis companies not only view options for their business positively and negatively but can also decide upon the way to convert their weaknesses into strengths.
You want to ensure that your social media influencer’s content is aligned with your brand’s niche, the product or service your selling, and the things that your brand stands for. Engagement Engagement is another huge thing to look for in a social media influencer. Take note of how often an influencer is responding to comments, commenting on other posts, and sharing relevant things. The level of an influencer’s engagement can tell you how meaningful their relationship is with their followers.